Public Relations Management Session 1 Evolution And Basic Concepts
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The document provides an overview of the evolution and basics of public relations management. It defines public relations, outlines its evolution from propaganda to the modern era of crisis prevention and stakeholder engagement. Key phases of public relations include analyzing attitudes, determining group opinions, anticipating issues, and evaluating feedback. The role of public relations is to facilitate communication between an organization and its various publics, including customers, media, government and communities.
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Public Relations Management Session 1 Evolution And Basic Concepts
- 1. PUBLIC RELATIONS MANAGEMENT Session 1 – Evolution and Basics
- 2. SYLLABUS Role of PR ‘ Publics’ in PR Organisation structure and PR PR role of managers Indian perspective - communication and PR PR and corporate image Social responsibility of business and PR PR and employee returns Cooperation with media Consumer an investor relations Ethics Moksh Juneja
- 3. INTRODUCTION TO PUBLIC RELATIONS Definition Evolution Role of public relations ‘ Publics’ in public relations Moksh Juneja
- 5. DEFINITION… Edward L. Bernays "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance." Moksh Juneja
- 6. … DEFINITION… Robert L. Heath "Public Relations is a set of management, supervisory, and technical functions that foster an organization's ability to strategically listen to, appreciate and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values." Moksh Juneja
- 7. … DEFINITION Doug Newsman and Alan Scott “ Public relations is relations with the public.” Moksh Juneja
- 9. ERA OF PROFESSIONALISM (TODAY 1980) An effort by Public Relations practitioners to control the development, use and practice of Public Relations on an international level Moksh Juneja
- 10. “ Damn the Public” “Inform the Public” Moksh Juneja Customer Partnering Disseminating Information 1980 1990 Present Convenient Technology
- 11. CRISIS MANAGEMENT… Johnson & Johnson – Tylenol Capsules 1982 - Seven died due to contaminated Tylenol tablets Public Relations Tactic – Recall Moksh Juneja J&J accepted “Social Responsibility” Cooperated with authorities Recalls all capsules and then burnt them publicly Introduced “Triple Sealed Tamper Proof Pack”
- 12. … CRISIS MANAGEMENT 1993 – Syringe found in a Pepsi Can Public Relations Tactic – Reassurance Moksh Juneja Arranging factory visits Consumer talking points Bottler advisories Broadcasted video footage with PepsiCo’s message PepsiCo got the SILVER ANVIL AWARDS
- 13. ERA OF PREVENTING AND PLANNING (1979 1940) A maturing of Public Relations as it began to be incorporated into the management function Consumer Movement Increased awareness among consumers forced the companies to keep them informed Investors Relations 1970-80s saw a surging interest in the stock market Transparency and accountability gained investor confidence Moksh Juneja
- 14. FAT MAN AND LITTLE BOY - 6TH AUGUST 1945 US Government announces, in a carefully crafted press release, that an American plane dropped an atomic bomb on Hiroshima Moksh Juneja
- 15. JOSEPH GOEBBELS He had total control of radio, press, publishing, cinema, and the other arts A highly skilled demagogue Hitler, backed by Goebbels, manipulated the mob psyche Conducted rallies and meetings which were a psychologically fertile environment to deliver propaganda Moksh Juneja Minister of People's Enlightenment and Propaganda for Hitler
- 16. EDWARD L. BERNAYS “FATHER OF MODERN PUBLIC RELATIONS” Heavy use of psychological influence and manipulation. Credited with getting women to smoke by association with women’s liberation He changed the American perception of ballet and dance Moksh Juneja
- 17. PUBLIC RELATIONS IN INDIA Personalities Messages in India Moksh Juneja
- 18. LAL BAHADUR SHASTRI Moksh Juneja Identified as ‘Man of working class’ Swept the country with his “Jai jawan, jai kisan” testimony for his election campaign
- 19. “ GARIBI HATAO” Moksh Juneja Indira Gandhi: Used the slogan “Garibi hatao” for her election campaign. Used propaganda through television to reclaim her prime-minister’s post.
- 20. PROPAGANDA IN ANCIENT INDIA Moksh Juneja Ashokan Inscriptions (Buddhism)Used inscriptions to spread the Hindu faith all across India Islam: King Akbar tried to curb religious tension by marrying a Hindu Princess Christianity: Missionaries propagated their faith as “the whiteman’s burden.”
- 21. HINDU RENAISSANCE Moksh Juneja Brahmo Samaj founded by Raja Ram Mohan Roy to propagate Hinduism and its finer points. Arya Samaj founded in 1875 by Swami Dayanand Saraswati to move the Hindu Dharma away from all factitious beliefs and to go back to the teachings of the Vedas. Aurobindo Ghose interpreted Hindu Dharma and expounded the yoga philosophy for the transformation of human consciousness.
- 22. ROLE OF PUBLIC RELATIONS Moksh Juneja
- 23. ROLE OF PUBLIC RELATIONS … attuned to the need of the clients / organization … attuned to the dynamics in need of the publics … attuned to the new ways of communication Moksh Juneja
- 24. ROLE OF PUBLIC RELATIONS Moksh Juneja Client Publics Public Relations Environment
- 25. PHASES IN PUBLIC RELATIONS Moksh Juneja
- 26. PHASES IN PUBLIC RELATIONS Analyzing the general climate of attitudes and the relation of the organization to its ‘universe’ Determining the attitude of any group toward the organization Analyzing the state of opinion Anticipating the potential problems, needs or opportunities Formulating policy Planning means of improving the attitude of a group Carrying out the planned activities Feedback, evaluation and adjustment Moksh Juneja
- 27. 'PUBLICS' IN PUBLIC RELATIONS Moksh Juneja
- 28. ‘ PUBLICS’ IN PUBLIC RELATIONS Publics : any group, with some common characteristic with which an organisation needs to communicate, including the media, government bodies, financial institutions, pressure groups, etc. as well as customers and suppliers. Moksh Juneja
- 29. INTERNAL PUBLIC RELATIONS Moksh Juneja
- 30. THANK YOU Contact Moksh Juneja Social Media Catalyst Avignyata Inc. Mobile: +91 9322121170 Email: [email_address] Moksh Juneja