Public Relations plan for the BA communication program of BPSU.docx
- 1. Part One In order to enhance enrolment in the program, this technique is designed to improve students' awareness, promote the program to those who may be interested, and ultimately increase the number of students who enroll in the program. This strategy's initial step is to create a website solely devoted to the program under consideration. Here you can find out all you need to know about the program and what's required of you to succeed. That's not all; the program will also use it to spread the word about upcoming events and contests. Several online communities and platforms, such as Reddit, Facebook, and Twitter, as well as many more, will be used to spread the word about the website's existence. In the second stage, you'll create marketing materials like posters and handouts to give out during campus visits or information sessions hosted by other colleges. Posters on various academic concentrations will be placed in various locations on campus, including classrooms and corridors, so that students can easily locate them whenever they need to find out more. If we really want to attract high school students interested in majoring in our field, we could throw them a party each year to show them what it's like to be a student at BPSU. These students will get an understanding of what to anticipate throughout their time at BPSU as an outcome. The students will have a better understanding of what to expect throughout their stay at BPSU as a result of this policy change. Students who want to continue their education beyond high school graduation can benefit from our program, which aims to educate them on the many forms of financial assistance accessible to them. Part Two It is important that BPSU's public relations department promotes students seeking a Bachelor of Arts in Communication degree. Students are encouraged to enroll in the university, a well- known educational institution that provides a wide range of courses that many people would be interested in taking. Because there are not enough students interested in attending the class, the program is trying to boost the number of people who apply. The program's goal is to address the organization's communication issues via the strategic planning of numerous promotional campaigns. Press releases, brochures, and newsletters, among others, may be utilized as communication tactics and tools to help organizations achieve their goals and objectives.