Publiscreen credentials 2012
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Publiscreen is a media agency that takes an integrated marketing communications approach led by advanced audience analysis and strategic engagement. It provides a full range of services including audience segmentation, media planning and buying, creative executions, and evaluation. Publiscreen's core focus is activating targets through its ISEE model which identifies, studies, engages, and evaluates consumers' journey to action. The agency has extensive experience in the Middle East and North Africa and aims to generate sales for clients through more focused media strategies and synergized plans.
Publiscreen credentials 2012
- 1. Publiscreen FZ-LLC PUBLISCREEN | your 360° Media Agency Activate your targets.
- 2. New Media Model In this era of media fragmentation and proliferation, the audience is increasingly gaining choice & control, the response should be mainly in the form of Integrated Marketing Communications led by advanced audience analyses, and strategical engagement… … Publiscreen’s Core Activity.
- 3. Who We Are We’re an Agency with a different mind-set
- 4. How We Think Our communication style advocates scenarios to Activate a Target and not only an excuse to “just say things”
- 5. Our Services Our services include: •Target audience demographic and psychographic analyses and segmentation. •Media consumption patterns and reporting. •Competitive activity reporting. •Integrated Strategic Planning. •Media weighing and allocation. •Media Communications. •Online and off-line Media Buying and Booking. •Creative media buy executions. •Social media engagement. •Media Evaluation: Pre and post-analyses. •Research and monitoring. Publiscreen
- 6. Our View Activation of Targets is only a means to an end! Ultimately, the purpose of any media campaign should generate high sales. To study consumers’ journey to purchase is quite a complicated set of inter-related external and internal factors… …but as one of the leading research agencies put it… Nobody’s Unpredictable!
- 7. Core operating territories •Publiscreen’s core operating countries is the Middle Eastern and Northern African territories, extending its entire services and intelligence tool there – but not only limited to it! Through our business partnerships, we have been servicing Europe, Russia, Americas and other countries.
- 8. Our Workflow Model I.S.E.E. Model was devised by PSD & serves as a building block for our entire process Consumer Journey to action Identify Study Engage Evaluate Non-Engaged audience ISEE Model Engaged audience Identify your consumer Targeting & Segmentation Strategy Study your consumer Media Behavior Strategy Engage your consumer Communication strategy Evaluate your consumer Collective learnings
- 9. Engage Engaging your audience is using intelligence tools to synergize a set of media mix, and not just “out-of-drawer“ media plans!
- 10. Your Results •A better definition of your target audience by having an overall and in-depth view on his lifestyle, interests, preferred industries & brands, purchase, media and advertising behaviors. •Increasingly focused media strategies and synergized plans using enhanced targeting and segmentation, pre and post evaluations and learnings. •Lesser media wastage, more engaged audiences, high value Return On Investment – ultimately increased sales revenues.
- 11. Our Edge Experienced. Extended experience in the MENA region, in terms of market indicators, and evolving media patterns, Media leverage and exceptional negotiations. Highly Resourceful. In terms of Strategic Partnerships and Intelligence Tools. Robust Media Relations With regional and global media partnerships, Publiscreen delivers excellent media rates plus the extra mile. Adaptability. Quick Response - Efficiency and Delivery.
- 12. Our Clients
- 13. … and we would love an opportunity to Activate your Target! Al Thuraya Tower 2, Dubai Media City - UAE Landline: +971 4 4332801/2/3/4/5 - Fax: +971 4 4370885 www.publiscreendubai.com info@publiscreendubai.com