Insights for Media Owners
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1) 2359 Media is a leading mobile consultancy in Asia that helps businesses leverage mobile devices through full-service consultancy and expertise in mobile. 2) The document provides insights for media owners in the age of mobile/tablets, including strategies around rich media ads, native apps, and KPI tracking to enhance value. 3) Media owners need to get their content on tablets/mobile, implement subscriptions, and sell rich media ads that are part of integrated print/online/TV inventory to generate revenue in the new landscape.
Insights for Media Owners
- 2. Insights for Media Owners Research & Strategies for Media Owners in the age of the mobile and tablet
- 3. 2359 Media Asia’s leading mobile consultancy
- 4. Strateg Concept Rich Media ADs AD Networks Create Marketing (Outbound) Mobility objective Native APPs APP Stores Enterprise (Internal) Mobile/Web APPs KPI Based Tracking Full-service Consultancy
- 5. Experts in Mobile With >50 successful projects and counting, we help businesses achieve success through leveraging on mobile devices
- 6. Insights for Media Owners Research & Strategies for Media Owners in the age of the mobile and tablet
- 7. 54.7m tablets to be sold in 2011 Source: Goldman Sachs 2010
- 8. Answers to • What do tablet/mobile users do on their devices through the day? • How can tablet/mobile/web enhance media owners’ shareholders’ value? • What do media owners need to do?
- 9. Tablets What do users do on their tablets/mobile?
- 10. 4/3/2010 June 2010 December 2010 10,000 21,975 PUBLISHERS $4.34 250,000 Publishers 25% Of Daily Downloads OF ALL APPLICATIONS 30% IS FREE Reading is Fun... Again Average Price Applications Free In Top Free 100 6% OF APPLICATIONS FEATURE IN-APP PURCHASES AVERAGE PAID APPLICATION PRICE; $5.36 ALL TIME MOST POPULAR FREE APPLICATIONS DAILY DOWNLOAD / REVENUE* VOLUME TOP OVERALL 100 – MARCH 2011 ! 8!""#$ :=='=== " EC0 F0.7C0<,GC.990+,H.I # J07?+8I $ K894+0 )=='=== $ % *!G,L+.@0< = ?<00 Q.84 <0R0950 ALL TIME MOST POPULAR PAID APPLICATIONS LARGEST CATEGORIES (NUMBER OF APPLICATIONS) – MARCH 2011 ! L.M0$ ! !""#$ %&'(%) ! " *9M<@,!8<4$,NO " *++,-./0$ %1'2&% ))D 1AD # -""4<0.40< ?"< 8L.4 # 3456.78"9 2'%:; $ L095+78/.70 $ 3970<7.89/097 &'=(% %2D " % J5/P0<$ % >8?0$7@+0 :'A)& &D 2D %%D % - B7C0<$ )&':1& $ # S,T0R0950,"?,Q.84,.QQ+86.78"9$',0I6+5489M,89U.QQ,Q5<6C.$0$ B: 8’<8; 8+ &1% 8. $ ’$ 8’011+ ’&@ : 8’011’C$ 8’@ ’"( - <’#". , 8’"$ - ) . , : ’&. ’012 ’D7 &2 &2 #’+ "+ ’3454’"#’ <81", $8<’". ’$ 8’- * &; 8’@ 2 ’E ’A"+’* 8’". $ 8#$ 9’$ : "9) 8= $ + 82 ". &’#88’"@’A"$ ’2 7 : 89- 2 &’- 11+ - $ #7 <’$ ", "&. ’ $ 8’. 8A+ 8+ #8<’F+ , >F82 ?’GHI ’- . <’J &&9+ : ?’2 8- - 2 8’0. <2&"<’K&. 8?, Distimo, 2011 8+ Source: &% * ’A"+’<8; &1’". ’- ’ +
- 11. Tablets taking away PC Use: 43% spend more time with their tablet than desktop; 1 in 3 use tablet more than TV “I spend more time each day on my tablet than...” 60.00 45.00 % of respondents 30.00 15.00 0 Read Paperbook Listen to radio Use my desktop/laptop Use my Smarphone Watch TV None of the above Source: USA Today, 2011
- 12. Different Time of Day Different Length of Time When I am at the Sometimes there are dentist’s or waiting for For Breakfast I have a little breaks at work - bus, I just briefly check cup of coffee & my then I just dare a quick the breaking news favourite news app look at my App In the evenings I make myself comfortable and spend quality time (25 minutes) reading my App 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 24:00 Smartphone iPad Computer
- 13. that seems familiar... Tablet’s replicate the newspaper/magazine type reading experience
- 14. The Business How can tablets/ mobile/web enhance media owner’s revenue
- 15. Current projections of newspaper revenues 2010-2020 (conservative) rWACC Classified - 90% Display - 30% Sales depending on price rises - x% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Revenues of publishers declining Source: Axel Springer, 2011
- 16. 360° Satisfaction brings about potential increase in revenue $ = 100% + $ = 100% 360° Customer Satisfaction $ = 60% Printed info-Snack Newspapers $ = 50% • Content Tablet / PC lean-back Convenience lean-back • Habitualized Package & Fee Tablet / PC Medium & Hardware lean-back • high-end Multimedia- Navigation • Printed News Freemium Smartphone • low-end • Haptics App Smartphone SMS / PDF-App • Diferent • True and Tablet Web & Twitter • 1:1 Digital Newspaper Newspaper Apps, Web Archive Services Newspaper experience experience Access info-Snack fastforward experience • Actuality & • Home Delivery • Lease-Plan • Home • Apps • Payment of Functions • High Discount “free” • PDFs Apps is • Exclus, • Geo- learned Source: Axel Springer, 2011
- 17. Revenue Channels for Mobile Interactive banners Visually attractive I’ll pay to remove Search engine ads Advertising are interesting to ads to attract ads work the best play around with attention App stores allow for various Newspapers & Content Pay walls models payment methods Both magazines bought Subscription being researched (monthly, in-app, from news stands etc.)
- 18. Healthy Mix of Ads & Distribution revenue on digital the way to go for publishers required revenue Maintain/Increase distribution ads paid content ePublishing revenue Ad Circulation Revenues -Revenues print print
- 19. The Business Model What do media owners need to do?
- 20. 1 Get your content onto the tablet devices and start selling...
- 21. 2 Implement Subscription to get regular subscribers and demographic information
- 22. 3 Start selling rich media ads that are part of integrated inventory (Print/TV/Online)
- 23. So how can we help?
- 25. End to End Product & Service for Mobile Ads Inventory Creation Reporting App Ad Creation Creation
- 26. App Creation Brief: • inSing.com as a lifestyle magazine on tablets • Increase effective media ad space to drive revenues The 2359 Solution: ‣ Magazine-style app ‣ Full page reading ‣ Intuitive gesture-based navigation Lean-back experience
- 27. Create Inventory in Apps In-App Variety of Ad Units Advertising Banner MobDis App SDK Full Screen Interstitials
- 28. Full Control of your App Inventory Publisher sold Ads Remnant Inventory via Ad network backfill Serve Ads via MobDis App SDK
- 29. Ad Creation Ease of creation of interactive rich-media ads for your advertisers MobDis
- 30. luxury-gadgets pay for the innovator s image and learning how to trigger higher recognition rates with tablet-functions Capabilities Interactions below. They do not care for leads generated! • Swiping • Touch and Tap • Drag and Drop • Pinch and Zoom • Drawing Canvas • Accelerometer Visuals • 360 Imagery • Animated Intro Sequence • Transition of High Quality Imagery • Full-Screen Video • Panoramic Virtual Tour Call to action • Social Sharing • Click To Call/Email • Visit Online Store within Ad • Navigate to Nearest Store 32 2011-04-28 Growth Strategies for the New Media Landscape
- 31. 70% consumers prefer rich media ads 136% increase in click through rate 500% more engagement time Rich Media Ads Work Better
- 32. HTC Desire S Brief: • Promote the new HTC Incredible S The 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigation Feature-packed rich media experience
- 33. HTC Desire S Brief: • Promote the new HTC Incredible S The 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigation Feature-packed rich media experience
- 34. HTC Desire S Brief: • Promote the new HTC Incredible S The 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigation Feature-packed rich media experience http://www.youtube.com/ watch?v=vwx67FrLdtM
- 35. HTC Desire S Brief: • Promote the new HTC Incredible S The 2359 Solution: ‣ In-banner interactivity ‣ Intuitive gesture-based navigation Feature-packed rich media experience http://www.youtube.com/ watch?v=vwx67FrLdtM
- 36. Reporting Banner Ad ‣ Impressions ‣ Banner Interactions ‣ Clickthroughs Landing Sites ‣ Duration ‣ User Travel Path ‣ Rich Media Starts ‣ User Conversion Engagement Metrics integrated into Google Analytics
- 37. Your Company These publishers have gone mobile. What about you?
- 38. Contact us for our creative gallery & pricing packages Zhou Wenhan (+65) 9047 7340 wenhan.zhou@2359media.com
- 39. 2359 Media 99B Tanjong Pagar Rd Singapore 088520 Email: enquiries@2359media.com www.2359media.com Copyright © 2359 Media