Purplle (Android App)
- 1. Marketing Plan Of an ANDROID APP (a modification /extension of a pre existing app)
- 2. Selling your idea Created in partnership with Chip and Dan Heath, authors of the bestselling book Made To Stick, this template advises users on how to build and deliver a memorable presentation of a new product, service, or idea.
- 4. FOUNDER
- 5. PURPLLE offers beauty and wellness along with blog that provides makeup tips it has expert panel of makeup stylist and hair,skin personal care expert to answer the question related to beauty, health,nutrition and personal care. THE online has wide collection of more than 40,000 products from more than 450 brands
- 9. NEEDS AND WANTS OF CUSTOMER With the changes in lifestyles and increasing concerns about the effects of pollution,stress, allergies and ageing skin there is growth in consumer demand towards beauty and cosmetic products. Accordingto survey in india there is huge gap in beauty products market so the demand is at top as there were very few places to get the genuine beauty products. With the emergence of purplle app customer could easily get their desired cosmetic products by online ordering process
- 11. PURPLLE is basically targeting customer through niche marketing strategy, specially the upper middle class society and more specifically women The company has mainly focus on beauty and wellness
- 13. POSITIONING (Point Of Parity) pURPLLE competitors such as amazon nykaa flipkart also sell products in beauty and personal care. Hence consumer can get several options of purchasing from different websites and also compare prices of the products. This would affect the mind of targeted consumers
- 14. POSITIONING (point of difference) Where other e-commerce giants like Amazon, Flipkart,Nykaa retails electronic goods, household products food etc. here purplle and nykaa exists only for cosmetic products. It is the one stop destination for all products that you need for essential spa and beauty treatment And price of products is also relatively cheaper
- 16. FREE FEATURES
- 18. Social websites like FACEBOOK,TWI TTER and YOUTUBE are best platform to promote a company .
- 20. For android user playstore and for Apple users appstore are two places for this App.
- 22. Through Purplle provides many free features but for premium version purplle the price should be set as 1USD per month and 5USD per year. This price should be set by keeping focus on purchasing behaviour of consumers.
- 24. STRENGTH PURPLLE has launched several luxury which has become a great demand at present world and it has also given its commitment on its authencity of its products which has build up a huge trust on consumers
- 25. WEAKNESS AS a startup purplle has not been able to reach the remote areas of india whereas Amazon, Flipkart has succeeded.
- 26. Though purplle is new,however doesnot figure as the top recall when it comes to beauty and well being products and due to niche category not too many targeting options are discovered. THREAT
- 27. Using the best data management and sharp targeting technique purplle has an opportunity to expand its buisness over the neighbour countries of india.
- 29. ~Company Overview ~Product overview ~Competition ~Needs and wants of customer ~Segmentation and targeting ~Positioning (P.O.P) ~Positioning (P.O.D) ~Free features of product ~Promotion ~PLACE
- 30. CREATED BY PRIYANSHU GUPTA During marketing internship by Prof. SAMEER MATHUR, IIM LUCKNOW