Push Protesting
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The document discusses how to effectively promote messages, particularly in opposition to certain views, using the programmable web and various technologies such as XML, RSS, and KML. It highlights the importance of tone to attract attention without alienating audiences, and provides examples of how to utilize open data and third-party websites for visibility. Additionally, it outlines the skeptic movement's focus on debunking paranormal claims and pseudo-science.
Push Protesting
- 1. Push Protesting Getting the word out through the programmable web Tim Farley whatstheharm.net & skeptools.com
- 2. what is this about?
- 3. getting your message out cheaply
- 4. who is it for?
- 5. when your message is in opposition to someone or something
- 9. political or religious messages
- 11. why is this useful?
- 12. advertising isn’t cheap
- 13. google-bombing does not scale
- 14. top 10 links
- 15. your site ends up preaching to the choir
- 16. what alternative techniques are there?
- 17. programmable web
- 18. XML & RSS
- 19. Microformats
- 20. Geocoding & KML
- 21. open up your data
- 22. opened data can flow by itself
- 23. third party web sites (neutral ground)
- 25. key is getting attention without alienating your audience
- 26. what is the skeptic movement?
- 27. paranormal ghosts alt medical astrology hoaxes scams 9/11 “truth” pseudo-science denialism scientology misinfo UFOs Bigfoot
- 28. whatstheharm.net
- 29. victim reports
- 30. rhetorical tool
- 31. research tool
- 34. RSS feeds
- 35. RSS is not just for blogs!
- 37. all sites should publish via RSS
- 38. third-party sites will pick up your RSS content
- 39. visibility
- 43. GeoRSS
- 44. GeoRSS example <item> <guid isPermaLink="false">whatstheharm.net.case.number.1170</guid> <link> http://whatstheharm.net/fengshui.html#loh_futt_keong</link> <author>whatstheharm.net</author> <category>feng shui</category> <title>Loh Futt Keong</title> <description>The neighbors both believed in feng shui, but didn't get along with each other. When one put a mirror on their house to reflect bad luck, the other did the same and the feud escalated. The argument ended up in the street with one person dead.</description> <pubDate>Tue, 26 Aug 2008 19:06:00 -0400</pubDate> <georss:point>6.1105 100.362007</georss:point> </item>
- 46. KML
- 47. KML is Keyhole Markup Language
- 49. KML Example <Placemark id="whatstheharm.net.case.number.1170"> <styleUrl>#case</styleUrl> <name>Loh Futt Keong</name> <description>The neighbors both believed in feng shui, but didn't get along with each other. When one put a mirror on their house to reflect bad luck, the other did the same and the feud escalated. The argument ended up in the street with one person dead.</description> <Snippet maxLines="1">Stabbed to death</Snippet> <atom:link href="http://whatstheharm.net/fengshui.html#loh_futt_keong" /> <Point> <coordinates>100.362007,6.1105</coordinates> </Point> </Placemark>
- 50. Google requires a “Geo Sitemap”
- 51. Geo-protesting
- 56. Google & Microsoft both use much user content
- 57. Yahoo Maps and others are lagging on this
- 58. Good for geoprotesting: YouTube Flickr
- 59. Bad for geoprotesting: Panoramio Wikipedia (edited sites)
- 60. futures
- 61. Microformat: hReview (microformats.org)
- 62. Restaurant, movie, web site reviews
- 63. hReviews can be tied to web site and/or geographic location
- 64. Yahoo search starting to support hReview now
- 65. Questions?
Editor's Notes
- #2: This is a presentation I gave at 9:30 am on Saturday, October 18, 2008 at the second Atlanta Barcamp http://www.barcampatlanta.com/.