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Dr.Tony Russell-Rose FBCS CITP CEng
 We all need search but...
 Some need it more than others
 Patent, healthcare, recruitment, media…
 Keyword search is not good enough
 Professional search needs to be:
 Comprehensive
 Repeatable
 Transparent
Think outside the search box – www.2dsearch.com 2
Think outside the search box – www.2dsearch.com 3
1. randomized controlled trial.pt.
2. controlled clinical trial.pt.
3. randomized.ab.
4. placebo.ab.
5. clinical trials as topic.sh.
6. randomly.ab.
7. trial.ti.
8. 1 or 2 or 3 or 4 or 5 or 6 or 7
9. (animals not (humans and animals)).sh.
10. 8 not 9
11. exp Child/
12. ADOLESCENT/
13. exp infant/
14. child hospitalized/
15. adolescent hospitalized/
16. (child$ or infant$ or toddler$ or adolescen$
or teenage$).tw.
Think outside the search box – www.2dsearch.com 4
17. or/11-16
18. Child Nutrition Sciences/
19. exp Dietary Proteins/
20. Dietary Supplements/
21. Dietetics/
22. or/18-21
23. exp Infant, Newborn/
24. exp Overweight/
25. exp Eating Disorders/
26. Athletes/
27. exp Sports/
28. exp Pregnancy/
29. expViruses/
30. (newborn$ or obes$ or "eating disorder$" or
pregnan$ or childbirth or virus$ or influenza).tw.
31. or/23-30
32. 10 and 17 and 22
33. 32 not 31
Francis, D. K., Smith, J., Saljuqi,T., &Watling, R. M. (2015). Oral protein calorie supplementation for children with chronic
disease. Cochrane Database of Systematic Reviews, (5).
Think outside the search box – www.2dsearch.com 5
Java AND (Design OR develop OR code OR Program) AND
("* Engineer" OR MTS OR "* Develop*" OR Scientist OR
technologist) AND (J2EE OR Struts OR Spring) AND
(Algorithm OR "Data Structure" OR PS OR “Problem Solving”)
1 A01N0025-004/CPC
2 RODENT OR RAT OR RATS OR
MOUSE OR MICE
3 BAIT OR POISON
4 2 AND 3
5 1 OR 4
6 AVERSIVE OR ADVERSIVE OR
DETER? OR REPEL?
7 NONTARGET OR (NON WITH
TARGET) OR HUMAN OR DOMESTIC OR
PET OR DOG OR CAT
8 6 AND 7
9 8 AND 5
10 BITREX OR DENATONIUM OR
BITREXENE OR BITTERANT OR BITTER
11 10 AND 5
12 9 OR 11
Think outside the search box – www.2dsearch.com 6
(
(
(~Magnolia OR ~Magnolias) AND
('~Paul ~Anderson' OR '~Paul ~Thomas' OR paul* OR thom*
OR anders*)
) OR
'jeremy blackman*' OR jeremy OR Jerem* OR
(
(~incredible OR ~coincidences) AND
(role* OR chance* OR life* OR investigat* OR disturb*)
) OR
(
(~C NOT
('~John C' OR
(
(
('~Mister C' AND ~Shamen) OR
('~Tom C' AND ~Scientology)
)
)
)
)
) OR ~XCs OR ~CV OR ~CVs OR
(
(
(~CKR OR ~CKRs) NOT ('CKR 123' OR lawyer)
)
)
)
(topic:"d5f485b9-aab0-4d95-a83b-28b2decd900c" AND (topic:"ba942587-854e-407d-81dc-812ee29624bd" OR topic:"805a2281-8f04-42b7-a451-e2b7daac4db1" OR topic:"1fc2a4f5-
3f23-4c80-943c-42f789d11644" OR topic:"91e4df78-db55-4d63-be65-2fad1afa77a7" OR organization:"Argos"OR organization:"Sainsbury"OR organization:"Marks and Spencer" OR
organization:"Morrisons" OR organization:"Signet" OR organization:"Rapha"OR organization:"Vodafone" OR organization:"Evans Cycle" OR organization:"The Body Shop" OR
organization:"Homebase" OR organization:"Topps Tiles" OR organization:"Carphone Warehouse"OR organization:"B&Q" OR organization:"Tesco" OR organization:"Lidl"OR
organization:"Aldi"OR organization:"Waitrose"OR organization:"John Lewis" OR organization:"Dixons" OR organization:"Alliance Boots" OR organization:"AS Watson" OR
organization:"Halfords"OR organization:"Vision Express" OR organization:"Pets at Home" OR organization:"Asda" OR organization:"Pret a Manger" OR organization:"Greggs" OR
organization:"Majestic Wine" OR organization:"Ocado" OR organization:"Selfridges" OR organization:"Nike" OR organization:"Adidas" OR organization:"Walmart" OR
organization:"Woolworths"OR organization:"Debenhams" OR organization:"Halfords"OR organization:"Punch Taverns" OR organization:"Monarch Group" OR organization:"Whitbread" OR
organization:"Carnival Cruise" OR organization:"KFC" OR organization:"Yum!" OR organization:"Costa Coffee" OR organization:"Pizza Hut" OR organization:"Greene King" OR
organization:"Carluccio's" OR organization:"Gondola"OR organization:"Starbucks"OR organization:"Sodexo" OR organization:"SSP" OR organization:"Nando's" OR organization:"Avis"OR
organization:"Paddy Power" OR organization:"Easyjet" OR organization:"Emaar" OR organization:"Nuffield Health" OR organization:"Safestore" OR organization:"TUI" OR
organization:"Merlin Entertainment" OR organization:"Virgin Atlantic" OR organization:"IHG" OR organization:"Virgin Active" OR organization:"Thomas Cook" OR organization:"Odeon
Hilton" OR organization:"Pizza Express" OR organization:"Zizzi's" OR organization:"Gemfields"OR organization:"Orlebar Brown" OR organization:"Rebecca Trowell" OR organization:"Spring
Studios" OR organization:"Loewe" OR organization:"Jimmy Choo" OR organization:"Burberry" OR organization:"Conde Nast" OR organization:"Zadig & Voltaire" OR organization:"Prada"OR
organization:"Fendi"OR organization:"French Connection" OR organization:"Lyle & Scott" OR organization:"LK Bennett" OR organization:"Alexander Wang" OR organization:"Sandro"OR
organization:"Isabel Marant" OR organization:"Rag & Bone" OR organization:"J Crew" OR organization:"Maje" OR organization:"Ralph Lauren" OR organization:"Tommy Hilfiger" OR
organization:"Michael Kors" OR organization:"Kenzo"OR organization:"Pringle of Scotland" OR organization:"Heidi Klein" OR organization:"Louis Vuitton" OR organization:"Lanvin" OR
organization:"Loewe" OR organization:"Chanel" OR organization:"Valentino" OR organization:"Celine" OR organization:"Dior" OR organization:"Alexander McQueen" OR
organization:"Victoria Beckham"OR organization:"Sonia Rykel"OR organization:"Bally" OR organization:"Notonthehighstreet" OR organization:"Rupert Sanderson" OR
organization:"Dunhill" OR organization:"De Beers" OR organization:"Swarovski"OR organization:"Hermes" OR organization:"Cartier" OR organization:"David Yurman" OR
organization:"Mulberry" OR organization:"Tiffany & Co" OR organization:"Boucheron" OR organization:"Lancel" OR organization:"Marc Jacobs" OR organization:"Longchamp" OR
organization:"Kate Spade" OR organization:"Salvatore Ferragamo" OR organization:"Asos"OR organization:"Net a porter" OR organization:"Astley Clarke" OR organization:"Fenwick" OR
organization:"Yoox" OR organization:"Harrods" OR organization:"Selfridges" OR organization:"MyTheresa" OR organization:"Lane Crawford" OR organization:"Liberty of London" OR
organization:"Gucci"OR organization:"Armarni"OR organization:"Zara"OR organization:"Topshop"OR organization:"Arcadia" OR organization:"Balenciaga" OR organization:"Stella
McCartney" OR organization:"Brioni"OR organization:"Bottega Veneta" OR organization:"Christopher Kane" OR organization:"Anya Hindmarch" OR organization:"Business of Fashion" OR
organization:"3i" OR organization:"Active Private Equity" OR organization:"Advent International" OR organization:"Advent" OR organization:"ApolloGlobal Management" OR
organization:"Apollo"OR organization:"Apax" OR organization:"Apax" OR organization:"Augmentum Capital"OR organization:"Bain" OR organization:"Endless" OR organization:"BC
Partners" OR organization:"Better Capital" OR organization:"HuttonCollins" OR organization:"Hutton Collins" OR organization:"Bridgepoint" OR organization:"Business Growth Fund" OR
organization:"CDR" OR organization:"Darwin" OR organization:"Duke Street Capital" OR organization:"Electra Partners" OR organization:"Exponent" OR organization:"European Capital" OR
organization:"General Atlantic" OR organization:"Hilco" OR organization:"Inflexion" OR organization:"KKR"OR organization:"LGV"OR organization:"Lion" OR organization:"Magenta
Partners" OR organization:"Montagu" OR organization:"Octopus"OR organization:"Octopus Capital" OR organization:"Piper Private Equity" OR organization:"Piper" OR organization:"Sun
Capital" OR organization:"TA Associates" OR organization:"Warburg Pincus" OR organization:"Charterhouse" OR organization:"Primary Capital" OR organization:"Bowmark"OR
organization:"Beringea" OR organization:"Business Growth Fund" OR organization:"Bridgepoint" OR organization:"Caird Capital" OR organization:"CapVest"OR organization:"Cerberus
Capital" OR organization:"CBPE" OR organization:"CCMP" OR organization:"CDR" OR organization:"Change Capital" OR organization:"Cinven" OR organization:"CVC" OR organization:"Duke
Street" OR organization:"EC1" OR organization:"Electra" OR organization:"Encore" OR organization:"EQT" OR organization:"Equistone" OR organization:"Graphite Capital" OR
organization:"Caledonian"OR organization:"Kings Park Capital" OR organization:"L Capital" OR organization:"LDC"
Think outside the search box – www.2dsearch.com 7
 Evidence based medicine
 “A systematic review summarises the results of
healthcare studies (controlled trials) and
provides a high level of evidence on the
effectiveness of healthcare interventions.
Judgments may be made about the evidence
and inform recommendations for healthcare.”
 Cochrane Consumer Network, https://consumers.cochrane.org/what-systematic-
review
Think outside the search box – www.2dsearch.com 8
Think outside the search box – www.2dsearch.com 9
Growth in systematic
reviews over 25 years
(N=233,785 MEDLINE
citations)
BekhuisT,Tseytlin E,
Mitchell KJ. A Prototype for
a Hybrid System to Support
Systematic ReviewTeams:A
Case Study of Organ
Transplantation. Proceedings
IEEE International Conference
on Bioinformatics and
Biomedicine. 2015;2015:940-
947.
Think outside the search box – www.2dsearch.com 10
Bastian H, Glasziou P, Chalmers I.
Seventy-five trials and eleven systematic
reviews a day: how will we ever keep up?
PLoS Med 2010 Sep 21;7(9)
The number of published trials,
1950 to 2007
Think outside the search box – www.2dsearch.com 11
Tang, K., Gerling, K., Chen,W., &
Geurts, L. (2019). Information and
Communication Systems toTackle
Barriers to Breastfeeding:
Systematic Search and
Review. Journal of Medical Internet
Research, 21(9), e13947.
PRISMA (Preferred Reporting Items for
Systematic Reviews and Meta-Analyses) is
an evidence-based minimum set of items
aimed at helping authors to report a wide
array of systematic reviews and meta-
analyses that assess the benefits and harms
of a health care intervention.
https://en.wikipedia.org/wiki/Preferred_Repo
rting_Items_for_Systematic_Reviews_and_
Meta-Analyses
 Ineffective for communicating structure
 Visual cues needed
 Poor scalability
 No abstraction
 Error-prone
 Syntactic + semantic errors
 Salvador-Oliván, José Antonio, Gonzalo Marco-Cuenca, and Rosario Arquero-Avilés. "Errors in search strategies used in
systematic reviews and their effects on information retrieval." Journal of the Medical Library Association: JMLA 107.2 (2019): 210.
Think outside the search box – www.2dsearch.com 12
 Auditing published search strategies
 Sampson M, McGowan J. Errors in search strategies were identified by type and frequency. J Clin Epidemiol
2006 Oct;59(10):1057-1063
 Salvador-Oliván, J.A., Marco-Cuenca, G. and Arquero-Avilés, R., 2019. Errors in search strategies used in
systematic reviews and their effects on information retrieval. Journal of the Medical Library Association:
JMLA, 107(2), p.210.
 63 MEDLINE search strategies examined
 90.5% contained ≥1 errors
 82.5% contained errors that could potentially lower recall of relevant studies
▪ missed MeSH terms (44.4%)
▪ unwarranted explosion of MeSH terms (38.1%)
▪ irrelevant MeSH or free text terms (28.6%)
▪ Missed spelling variants, combining MeSH and free text terms in the same line, and failure
to tailor the search strategy for other databases (20.6%)
▪ Logical operator error occurred in 19.0% of searches
Think outside the search box – www.2dsearch.com 13
 Search strategies are:
 Complex, logical constructs
 Read many more times that they are written
 Exhibit abstraction, modularity, encapsulation
 Maintained, shared, optimised…
 “For the IBM PC in the early 1980s, the software
development process was text edit, compile, write down
the errors, and debug with your eyes.”
 The History ofVisual Development Environments, https://www.mendix.com/blog/the-history-of-
visual-development-environments-imagine-theres-no-ides-its-difficult-if-you-try/
Think outside the search box – www.2dsearch.com 14
 What if we could visualize search strategies?
 Use metaphors the user already understands
 Separate keyword selection from query
manipulation
 Provide a ‘scratchpad’ & ‘debugging aids’
 Provide instant feedback
 Support abstraction (levels of composition)
 Provide query suggestions
Think outside the search box – www.2dsearch.com 15
Think outside the search box – www.2dsearch.com 16
Think outside the search box – www.2dsearch.com 17
Think outside the search box – www.2dsearch.com 18
Think outside the search box – www.2dsearch.com 19
 Concepts are objects on a 2D canvas
 Relationships via direct manipulation
 Syntactically correct expressions
 Transparent semantics
 Arbitrary levels of abstraction
 ‘Lego’ analogy
 Optimisation thru exploration
▪ Execute, enable/disable
▪ Hit counts
Think outside the search box – www.2dsearch.com 20
 Integrations
 8 databases & counting...
 Universal representation
 Auto-translation
 Error-checking
 Interoperability with
legacy formats
 Boolean string I/O
Think outside the search box – www.2dsearch.com 21
Think outside the search box – www.2dsearch.com 22
 Term selection is common source of inefficiency
& error
 Apply query suggestions?
 (“business analyst” or “systems analyst” or “system
analyst” or “data analyst” or “requirements analyst” or
“functional analyst”) and crystal and report* and analy*
and data near analy* and not inventory and not retail
and not (ecommerce or “e-commerce” or b2b or b2c)
Think outside the search box – www.2dsearch.com 23
Think outside the search box – www.2dsearch.com 24
Think outside the search box – www.2dsearch.com 25
T.G. Russell-Rose and Phil Gooch ,"2dSearch: a
visual approach to search strategy
formulation", Proceedings of DESIRES: Design
of Experimental Search & Information
REtrieval Systems, Bertinoro, Italy, 28-31
August 2018
 Open content repository:
 Templates and best practices
 Library of shared strategies (aka ‘GitHub’)
 Community of practice (aka ‘Stack Overflow’)
Think outside the search box – www.2dsearch.com 26
Technology:
Search strategy
formulation
Community:
Sharing &
review
Content:
Samples &
templates
 User experience
 Visual methods vs. traditional query builders
 Quality of query suggestions
 Data science
 Semi-automated strategy generation
 Investigation of ConceptNet,Wikidata, etc.
 Combining set retrieval with ranked retrieval
 Contextual language modelling (BERT, ELMo, etc.)
Think outside the search box – www.2dsearch.com 27
 Reimagining ‘advanced search’
 Eliminate syntactic error
 Make semantics transparent
 Provide support for reuse, optimisation, best
practice
 Try it for yourself: https://www.2dsearch.com
 Tutorial videos: https://www.2dsearch.com/help
Think outside the search box – www.2dsearch.com 28
Dr.Tony Russell-Rose, FBCS CITP CEng
Senior Lecturer, Goldsmiths
Founder: 2Dsearch, Director: UXLabs
RAEVisiting Professor, Essex University
 Web: http://www.2dsearch.com
 Email: info@2dsearch.com
 Blog: http://isquared.wordpress.com
 LinkedIn: http://uk.linkedin.com/in/tonyrussellrose
 Twitter: @tonygrr, @2d_search
29Think outside the search box – www.2dsearch.com

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Putting search theory to work on large datasets

  • 2.  We all need search but...  Some need it more than others  Patent, healthcare, recruitment, media…  Keyword search is not good enough  Professional search needs to be:  Comprehensive  Repeatable  Transparent Think outside the search box – www.2dsearch.com 2
  • 3. Think outside the search box – www.2dsearch.com 3
  • 4. 1. randomized controlled trial.pt. 2. controlled clinical trial.pt. 3. randomized.ab. 4. placebo.ab. 5. clinical trials as topic.sh. 6. randomly.ab. 7. trial.ti. 8. 1 or 2 or 3 or 4 or 5 or 6 or 7 9. (animals not (humans and animals)).sh. 10. 8 not 9 11. exp Child/ 12. ADOLESCENT/ 13. exp infant/ 14. child hospitalized/ 15. adolescent hospitalized/ 16. (child$ or infant$ or toddler$ or adolescen$ or teenage$).tw. Think outside the search box – www.2dsearch.com 4 17. or/11-16 18. Child Nutrition Sciences/ 19. exp Dietary Proteins/ 20. Dietary Supplements/ 21. Dietetics/ 22. or/18-21 23. exp Infant, Newborn/ 24. exp Overweight/ 25. exp Eating Disorders/ 26. Athletes/ 27. exp Sports/ 28. exp Pregnancy/ 29. expViruses/ 30. (newborn$ or obes$ or "eating disorder$" or pregnan$ or childbirth or virus$ or influenza).tw. 31. or/23-30 32. 10 and 17 and 22 33. 32 not 31 Francis, D. K., Smith, J., Saljuqi,T., &Watling, R. M. (2015). Oral protein calorie supplementation for children with chronic disease. Cochrane Database of Systematic Reviews, (5).
  • 5. Think outside the search box – www.2dsearch.com 5 Java AND (Design OR develop OR code OR Program) AND ("* Engineer" OR MTS OR "* Develop*" OR Scientist OR technologist) AND (J2EE OR Struts OR Spring) AND (Algorithm OR "Data Structure" OR PS OR “Problem Solving”)
  • 6. 1 A01N0025-004/CPC 2 RODENT OR RAT OR RATS OR MOUSE OR MICE 3 BAIT OR POISON 4 2 AND 3 5 1 OR 4 6 AVERSIVE OR ADVERSIVE OR DETER? OR REPEL? 7 NONTARGET OR (NON WITH TARGET) OR HUMAN OR DOMESTIC OR PET OR DOG OR CAT 8 6 AND 7 9 8 AND 5 10 BITREX OR DENATONIUM OR BITREXENE OR BITTERANT OR BITTER 11 10 AND 5 12 9 OR 11 Think outside the search box – www.2dsearch.com 6 ( ( (~Magnolia OR ~Magnolias) AND ('~Paul ~Anderson' OR '~Paul ~Thomas' OR paul* OR thom* OR anders*) ) OR 'jeremy blackman*' OR jeremy OR Jerem* OR ( (~incredible OR ~coincidences) AND (role* OR chance* OR life* OR investigat* OR disturb*) ) OR ( (~C NOT ('~John C' OR ( ( ('~Mister C' AND ~Shamen) OR ('~Tom C' AND ~Scientology) ) ) ) ) ) OR ~XCs OR ~CV OR ~CVs OR ( ( (~CKR OR ~CKRs) NOT ('CKR 123' OR lawyer) ) ) )
  • 7. (topic:"d5f485b9-aab0-4d95-a83b-28b2decd900c" AND (topic:"ba942587-854e-407d-81dc-812ee29624bd" OR topic:"805a2281-8f04-42b7-a451-e2b7daac4db1" OR topic:"1fc2a4f5- 3f23-4c80-943c-42f789d11644" OR topic:"91e4df78-db55-4d63-be65-2fad1afa77a7" OR organization:"Argos"OR organization:"Sainsbury"OR organization:"Marks and Spencer" OR organization:"Morrisons" OR organization:"Signet" OR organization:"Rapha"OR organization:"Vodafone" OR organization:"Evans Cycle" OR organization:"The Body Shop" OR organization:"Homebase" OR organization:"Topps Tiles" OR organization:"Carphone Warehouse"OR organization:"B&Q" OR organization:"Tesco" OR organization:"Lidl"OR organization:"Aldi"OR organization:"Waitrose"OR organization:"John Lewis" OR organization:"Dixons" OR organization:"Alliance Boots" OR organization:"AS Watson" OR organization:"Halfords"OR organization:"Vision Express" OR organization:"Pets at Home" OR organization:"Asda" OR organization:"Pret a Manger" OR organization:"Greggs" OR organization:"Majestic Wine" OR organization:"Ocado" OR organization:"Selfridges" OR organization:"Nike" OR organization:"Adidas" OR organization:"Walmart" OR organization:"Woolworths"OR organization:"Debenhams" OR organization:"Halfords"OR organization:"Punch Taverns" OR organization:"Monarch Group" OR organization:"Whitbread" OR organization:"Carnival Cruise" OR organization:"KFC" OR organization:"Yum!" OR organization:"Costa Coffee" OR organization:"Pizza Hut" OR organization:"Greene King" OR organization:"Carluccio's" OR organization:"Gondola"OR organization:"Starbucks"OR organization:"Sodexo" OR organization:"SSP" OR organization:"Nando's" OR organization:"Avis"OR organization:"Paddy Power" OR organization:"Easyjet" OR organization:"Emaar" OR organization:"Nuffield Health" OR organization:"Safestore" OR organization:"TUI" OR organization:"Merlin Entertainment" OR organization:"Virgin Atlantic" OR organization:"IHG" OR organization:"Virgin Active" OR organization:"Thomas Cook" OR organization:"Odeon Hilton" OR organization:"Pizza Express" OR organization:"Zizzi's" OR organization:"Gemfields"OR organization:"Orlebar Brown" OR organization:"Rebecca Trowell" OR organization:"Spring Studios" OR organization:"Loewe" OR organization:"Jimmy Choo" OR organization:"Burberry" OR organization:"Conde Nast" OR organization:"Zadig & Voltaire" OR organization:"Prada"OR organization:"Fendi"OR organization:"French Connection" OR organization:"Lyle & Scott" OR organization:"LK Bennett" OR organization:"Alexander Wang" OR organization:"Sandro"OR organization:"Isabel Marant" OR organization:"Rag & Bone" OR organization:"J Crew" OR organization:"Maje" OR organization:"Ralph Lauren" OR organization:"Tommy Hilfiger" OR organization:"Michael Kors" OR organization:"Kenzo"OR organization:"Pringle of Scotland" OR organization:"Heidi Klein" OR organization:"Louis Vuitton" OR organization:"Lanvin" OR organization:"Loewe" OR organization:"Chanel" OR organization:"Valentino" OR organization:"Celine" OR organization:"Dior" OR organization:"Alexander McQueen" OR organization:"Victoria Beckham"OR organization:"Sonia Rykel"OR organization:"Bally" OR organization:"Notonthehighstreet" OR organization:"Rupert Sanderson" OR organization:"Dunhill" OR organization:"De Beers" OR organization:"Swarovski"OR organization:"Hermes" OR organization:"Cartier" OR organization:"David Yurman" OR organization:"Mulberry" OR organization:"Tiffany & Co" OR organization:"Boucheron" OR organization:"Lancel" OR organization:"Marc Jacobs" OR organization:"Longchamp" OR organization:"Kate Spade" OR organization:"Salvatore Ferragamo" OR organization:"Asos"OR organization:"Net a porter" OR organization:"Astley Clarke" OR organization:"Fenwick" OR organization:"Yoox" OR organization:"Harrods" OR organization:"Selfridges" OR organization:"MyTheresa" OR organization:"Lane Crawford" OR organization:"Liberty of London" OR organization:"Gucci"OR organization:"Armarni"OR organization:"Zara"OR organization:"Topshop"OR organization:"Arcadia" OR organization:"Balenciaga" OR organization:"Stella McCartney" OR organization:"Brioni"OR organization:"Bottega Veneta" OR organization:"Christopher Kane" OR organization:"Anya Hindmarch" OR organization:"Business of Fashion" OR organization:"3i" OR organization:"Active Private Equity" OR organization:"Advent International" OR organization:"Advent" OR organization:"ApolloGlobal Management" OR organization:"Apollo"OR organization:"Apax" OR organization:"Apax" OR organization:"Augmentum Capital"OR organization:"Bain" OR organization:"Endless" OR organization:"BC Partners" OR organization:"Better Capital" OR organization:"HuttonCollins" OR organization:"Hutton Collins" OR organization:"Bridgepoint" OR organization:"Business Growth Fund" OR organization:"CDR" OR organization:"Darwin" OR organization:"Duke Street Capital" OR organization:"Electra Partners" OR organization:"Exponent" OR organization:"European Capital" OR organization:"General Atlantic" OR organization:"Hilco" OR organization:"Inflexion" OR organization:"KKR"OR organization:"LGV"OR organization:"Lion" OR organization:"Magenta Partners" OR organization:"Montagu" OR organization:"Octopus"OR organization:"Octopus Capital" OR organization:"Piper Private Equity" OR organization:"Piper" OR organization:"Sun Capital" OR organization:"TA Associates" OR organization:"Warburg Pincus" OR organization:"Charterhouse" OR organization:"Primary Capital" OR organization:"Bowmark"OR organization:"Beringea" OR organization:"Business Growth Fund" OR organization:"Bridgepoint" OR organization:"Caird Capital" OR organization:"CapVest"OR organization:"Cerberus Capital" OR organization:"CBPE" OR organization:"CCMP" OR organization:"CDR" OR organization:"Change Capital" OR organization:"Cinven" OR organization:"CVC" OR organization:"Duke Street" OR organization:"EC1" OR organization:"Electra" OR organization:"Encore" OR organization:"EQT" OR organization:"Equistone" OR organization:"Graphite Capital" OR organization:"Caledonian"OR organization:"Kings Park Capital" OR organization:"L Capital" OR organization:"LDC" Think outside the search box – www.2dsearch.com 7
  • 8.  Evidence based medicine  “A systematic review summarises the results of healthcare studies (controlled trials) and provides a high level of evidence on the effectiveness of healthcare interventions. Judgments may be made about the evidence and inform recommendations for healthcare.”  Cochrane Consumer Network, https://consumers.cochrane.org/what-systematic- review Think outside the search box – www.2dsearch.com 8
  • 9. Think outside the search box – www.2dsearch.com 9 Growth in systematic reviews over 25 years (N=233,785 MEDLINE citations) BekhuisT,Tseytlin E, Mitchell KJ. A Prototype for a Hybrid System to Support Systematic ReviewTeams:A Case Study of Organ Transplantation. Proceedings IEEE International Conference on Bioinformatics and Biomedicine. 2015;2015:940- 947.
  • 10. Think outside the search box – www.2dsearch.com 10 Bastian H, Glasziou P, Chalmers I. Seventy-five trials and eleven systematic reviews a day: how will we ever keep up? PLoS Med 2010 Sep 21;7(9) The number of published trials, 1950 to 2007
  • 11. Think outside the search box – www.2dsearch.com 11 Tang, K., Gerling, K., Chen,W., & Geurts, L. (2019). Information and Communication Systems toTackle Barriers to Breastfeeding: Systematic Search and Review. Journal of Medical Internet Research, 21(9), e13947. PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) is an evidence-based minimum set of items aimed at helping authors to report a wide array of systematic reviews and meta- analyses that assess the benefits and harms of a health care intervention. https://en.wikipedia.org/wiki/Preferred_Repo rting_Items_for_Systematic_Reviews_and_ Meta-Analyses
  • 12.  Ineffective for communicating structure  Visual cues needed  Poor scalability  No abstraction  Error-prone  Syntactic + semantic errors  Salvador-Oliván, José Antonio, Gonzalo Marco-Cuenca, and Rosario Arquero-Avilés. "Errors in search strategies used in systematic reviews and their effects on information retrieval." Journal of the Medical Library Association: JMLA 107.2 (2019): 210. Think outside the search box – www.2dsearch.com 12
  • 13.  Auditing published search strategies  Sampson M, McGowan J. Errors in search strategies were identified by type and frequency. J Clin Epidemiol 2006 Oct;59(10):1057-1063  Salvador-Oliván, J.A., Marco-Cuenca, G. and Arquero-Avilés, R., 2019. Errors in search strategies used in systematic reviews and their effects on information retrieval. Journal of the Medical Library Association: JMLA, 107(2), p.210.  63 MEDLINE search strategies examined  90.5% contained ≥1 errors  82.5% contained errors that could potentially lower recall of relevant studies ▪ missed MeSH terms (44.4%) ▪ unwarranted explosion of MeSH terms (38.1%) ▪ irrelevant MeSH or free text terms (28.6%) ▪ Missed spelling variants, combining MeSH and free text terms in the same line, and failure to tailor the search strategy for other databases (20.6%) ▪ Logical operator error occurred in 19.0% of searches Think outside the search box – www.2dsearch.com 13
  • 14.  Search strategies are:  Complex, logical constructs  Read many more times that they are written  Exhibit abstraction, modularity, encapsulation  Maintained, shared, optimised…  “For the IBM PC in the early 1980s, the software development process was text edit, compile, write down the errors, and debug with your eyes.”  The History ofVisual Development Environments, https://www.mendix.com/blog/the-history-of- visual-development-environments-imagine-theres-no-ides-its-difficult-if-you-try/ Think outside the search box – www.2dsearch.com 14
  • 15.  What if we could visualize search strategies?  Use metaphors the user already understands  Separate keyword selection from query manipulation  Provide a ‘scratchpad’ & ‘debugging aids’  Provide instant feedback  Support abstraction (levels of composition)  Provide query suggestions Think outside the search box – www.2dsearch.com 15
  • 16. Think outside the search box – www.2dsearch.com 16
  • 17. Think outside the search box – www.2dsearch.com 17
  • 18. Think outside the search box – www.2dsearch.com 18
  • 19. Think outside the search box – www.2dsearch.com 19
  • 20.  Concepts are objects on a 2D canvas  Relationships via direct manipulation  Syntactically correct expressions  Transparent semantics  Arbitrary levels of abstraction  ‘Lego’ analogy  Optimisation thru exploration ▪ Execute, enable/disable ▪ Hit counts Think outside the search box – www.2dsearch.com 20
  • 21.  Integrations  8 databases & counting...  Universal representation  Auto-translation  Error-checking  Interoperability with legacy formats  Boolean string I/O Think outside the search box – www.2dsearch.com 21
  • 22. Think outside the search box – www.2dsearch.com 22
  • 23.  Term selection is common source of inefficiency & error  Apply query suggestions?  (“business analyst” or “systems analyst” or “system analyst” or “data analyst” or “requirements analyst” or “functional analyst”) and crystal and report* and analy* and data near analy* and not inventory and not retail and not (ecommerce or “e-commerce” or b2b or b2c) Think outside the search box – www.2dsearch.com 23
  • 24. Think outside the search box – www.2dsearch.com 24
  • 25. Think outside the search box – www.2dsearch.com 25 T.G. Russell-Rose and Phil Gooch ,"2dSearch: a visual approach to search strategy formulation", Proceedings of DESIRES: Design of Experimental Search & Information REtrieval Systems, Bertinoro, Italy, 28-31 August 2018
  • 26.  Open content repository:  Templates and best practices  Library of shared strategies (aka ‘GitHub’)  Community of practice (aka ‘Stack Overflow’) Think outside the search box – www.2dsearch.com 26 Technology: Search strategy formulation Community: Sharing & review Content: Samples & templates
  • 27.  User experience  Visual methods vs. traditional query builders  Quality of query suggestions  Data science  Semi-automated strategy generation  Investigation of ConceptNet,Wikidata, etc.  Combining set retrieval with ranked retrieval  Contextual language modelling (BERT, ELMo, etc.) Think outside the search box – www.2dsearch.com 27
  • 28.  Reimagining ‘advanced search’  Eliminate syntactic error  Make semantics transparent  Provide support for reuse, optimisation, best practice  Try it for yourself: https://www.2dsearch.com  Tutorial videos: https://www.2dsearch.com/help Think outside the search box – www.2dsearch.com 28
  • 29. Dr.Tony Russell-Rose, FBCS CITP CEng Senior Lecturer, Goldsmiths Founder: 2Dsearch, Director: UXLabs RAEVisiting Professor, Essex University  Web: http://www.2dsearch.com  Email: info@2dsearch.com  Blog: http://isquared.wordpress.com  LinkedIn: http://uk.linkedin.com/in/tonyrussellrose  Twitter: @tonygrr, @2d_search 29Think outside the search box – www.2dsearch.com