2. Major Drivers
Executive Summary
Revolutionizing the pharmaceutical sector through latest technological advancements.
Industry Trends
3 – Year Roadmap
Tech Integrations
Attractive Markets for Entry
Y1: Laying the Foundation
Y2: Technological Advancements and Innovation
Mfg. & Distribution
Optimisation
AI-driven
Engagement
Digital
Ecosystem Dev
Data-driven Operations
SCM
Resilience
R&D
Transformation
Y3: Industry Leadership
Continued
Innovation
Market domination
& Expansion
Sustainable
Ops & Cost
Control
India is the most
attractive for setting a
manufacturing base
Risks & challenges
Competitive landscape
Political stability & regulations
Technology & economic conditions
Logistics & transportation
Other factors
India
Korea
Brazil
Saudi Arabia
The Global Pharma industry is predicted to achieve a
$2 trillion valuation by 2027
1. Advances in Tech solution
2. Expansion of product portfolios
3. Geopolitical considerations
4. New Modalities Value Chain
Analysis
Analyzed the value chain to identify growth opportunities &
Strategies to implement tech-based solutions
• Genomics & Proteomics to identify novel drugs; AI-ML to
enhance drug discovery
• Decentralized clinical trials using remote monitoring &
wearable devices; Biomarkers for patients
• Flexible manufacturing for personalized medicine
• Cloud & blockchain to improve supply chain transparency
• Digital platforms to engage with doctors; faster launches
• Algorithm guided treatment decision & remote monitoring
Tech Enabled
patient lifecycle
management
Cloud migration
& strategies to
accelerate Ops
Digitally engage
e-pharmacy
consultants
3. GLOBAL PHARMA
MARKET
Major Global Players
Key Pharma Tech Trends
… of pharma executives say these
technologies will matter most in the
next 5 years *Bain Insights
Challenges Faced by Pharma Sector
Need for qualified
professionals
Pricing Scrutiny
Extended drug
development timelines
Regulations & Litigation
Costs
Supply Chain Disruptions
Increasing Competition
$2 Tn
Projected
Global Market
for Medicines
by 2027
8%
Expected
CAGR for the
global pharma
market
xx
Xx yy zz
Pls add
someone
Industry Analysis (1/2): Analysis of key trends in the pharma market
Pharma's rapid growth entails significant tech investments throughout the value chain
4. Trends Complexity
Increased
Risk
Capability
Capital
Expenditur
e
Variable-
cost
increase
Savings
Opportunity
Advantages in technology
and user willingness
Diffusion of individual
player’s power
Environmental, Social &
governance expectations
Geopolitical
considerations
Labor Market Challenges
New Modalities
New Work Expectations
Pressure to innovate
Rising Inflation
Supply Chain Disruptions
Degree of Impact High Medium Low
Operations leaders are
becoming more comfortable
navigating a more complex
ecosystem as they respond
to increased operational
complexity.
Risks are increasing due to
rising environmental, social,
and governance (ESG)
expectations and skills gaps,
while new modalities and
digital acceleration are also
likely leading to a shift in
capability requirements.
This is necessitating reskilling
and upskilling of staff, as well
as a renewed focus on
recruiting from outside of the
pharma industry.
Industry Analysis (2/2): Analysis of key trends in the pharma market
Current trends add more cost, complexity, risk, with these forces compounding one another
GLOBAL
PHARMA
MARKET
5. Strategic Planning : From CXO vision to Roadmap milestones
Analysing CXO Insights & Pharma Industry Trends, Identifying Key Focus Areas to define Milestones
Setting milestones based on key focus areas
Insights
from CXOs
CEO
CFO
COO
CTO
CMO
Building a Resilient supply chain
Exploring New Markets and Opportunities
Leveraging Tech for Innovation and Efficiency
Effective Stakeholder Communication
Addressing Rising
Supply Chain Costs
Streamlining Contract
Management
Financial Planning for
Tech Investments
Geopolitical Risk
Analysis and
Contingency Plans
Profitability Analysis
for Trade Flow
Changes
Target Audience
Engagement (Doctors &
Patients)
Strong Brand Image via
Modern Technologies
Robust Digital Presence
for Wider Consumer Base
Effective Content
Strategy and Automation
Utilizing AI and ML for
Marketing Advancements
Enhancing Operational Efficiency with
Technology
Optimizing Distribution Channel Strategy
Diversifying Manufacturing Base for Cost
Savings
Achieving 30% Revenue Growth Strategies
AI Integration for Planning and Efficiency
Harnessing New-Age
Tech for Operational
Solutions
Data-Driven R&D and
Drug Development
Developing a Tech-Based
Digital Ecosystem
Aligning Tech
Investments with
Innovation Goals
Staying Current with AI
and ML Advancements
Supply Chain Resilience and Diversification : Identify alternative sourcing
locations outside China, Partner with diverse suppliers to reduce disruptions and
Create a comprehensive risk assessment framework.
Technology Integration and Data-driven operations : Invest in AI for efficient
manufacturing, Implement predictive maintenance for uptime and establish data
platforms for insights.
Market expansion and Customer targeting : Enter emerging European markets ,
Develop AI-based care management for doctors and launched personalized
campaigns for patients
Digital ecosystem development : Create a tech based digital ecosystem , partner
with tech startups for innovation and develop an AI-powered symptom checker for
doctors to enhance diagnostic capabilities
YEAR 1: Laying the Foundation
YEAR 2: Technological Advancements and Innovation
YEAR 3: Industry Leadership
Research and Development transformation : Implement AI/ML in drug discovery
and trials, Collaborate with research and start-ups and Optimize drug development
with data
AI-Enhanced Marketing and Customer Engagement: Use Generative AI/ML for
targeted marketing. Personalize interactions with AI
Manufacturing and Distribution Optimization: Expand manufacturing globally,
Optimize supply chain with AI and real-time IoT monitoring
Sustainable Operations and Cost Control : Implement eco-friendly practices,
Explore renewable energy and embrace circular economy principles
Continued Innovation : Stay tech forward , foster innovation culture and adapt to
industry trends
Market Domination and Global Expansion: Solidify European leadership, Explore
global expansion and advocate for favourable regulations
YEAR 1
YEAR 2
YEAR 3
6. DoloCon’s 3-year Roadmap for Pharma Revolution
Year 1 : Laying the foundation | Year 2 : Technological advancements | Year 3 : Industry leadership
YEAR 1
YEAR 2
YEAR 3
TECHNOLOGY MARKETING
FINANCE
OPERATIONS
Supply-chain Diversification
AI Inventory control AI & Analytics
Personalized campaigns
For patients
AI Symptom Checker
to assist doctors
Predictive
maintenance
Optimize supplier
contracts
Cost impact analysis framework
ML Marketing
Customer data-driven Analysis
Global production
IoT Monitoring
Drug R&D AI
Innovation
culture
Tech ROI
Sustainability practices
Digital Brand
AI marketing strategies
Industry leader
Global Reach
Tech forefront
AI-powered
ecosystem
Revenue targets
Financial efficiency
Tech for customer
engagement
Omni-channel marketing
Logistic network
optimization
Tech.
partnerships
AI-driven care management
for doctors
AI-driven scheduling &
planning
Explore renewable energy for
cost-effective electricity
Govt. and industry collaboration for
Favorable regulations
Cost savings and growth
via tech investments
Competitive
benchmarking
Solvent recovery automation
Agile production hubs for demand-
based manufacturing
Country-based distribution
7. Research & Drug
Discovery
Clinical
Development
Manufacturing
& Supply Chain
Commercialization
& Launch
Monitoring &
Health Records
Leverage AI-ML algorithm
to analyze large datasets
for potential drug
candidates efficiently.
Advanced screening to
rapidly test compounds.
Genomics & proteomics
to identify novel drug
targets.
Rapid Prototyping of drug
delivery systems.
Telemedicine, remote
monitoring & wearables
for decentralized trials
Adaptive trials to optimize
trial design & outcomes in
real-time
biomarkers for patient
stratification & treatment
response prediction
Real-world evidence to
support trial outcomes
3D Printing & modular
production systems
Integrate IoT sensors and
data analytics to optimize
production processes and
ensure quality control.
Implement blockchain to
enhance transparency,
traceability & security
Flexible manufacturing for
personalized medicine
Digital platforms to
engage with doctors
Platforms to provide
patients with support,
information & adherence
Outcome-based pricing
models for drugs
Strategies to navigate
complex reimbursement
and regulations for timely
access to market
Interoperable electronic
health records
Integrate wearable
devices and IoT sensors
to collect real-time patient
data to manage disease
& treatment optimization
AI for disease prediction
Develop algorithms to
guide treatment decisions
and adjust therapies
Growth
Opportunities
Emerging
Tech
Advanced Analytics,
AI & ML Technologies
Virtual Reality &
Augmented Reality
Blockchain for
traceability
Wearable & digital
health devices
Data Analytics &
Real World Evidence
Internet of things &
connected devices
Tech-Centric Value Chain Analysis
Enhancing Business Potential through Value Chain Analysis for Strategic Growth Exploration
Identifying Tech-based growth opportunities across pharmaceutical value chain
8. Recommendation
Disease Management
Disease Treatment
Disease Diagnosis
Telemedicine Prevention
Online Portals
Remote Patient Monitoring
IoT based Devices
Patient Care Platform
Diagnostic Devices
Lab Free Diagnosis
Medical Devices
Genetic & molecular diagnostics
based personalized medicine
Robotic Prosthetics
IoT based personalized
Surgery platforms
AI & cloud-based platforms
Predictive Diagnosis &
wearables
Remote Disease Testing
Personalization
Biomedical Sensor based
Diagnostics
Point of care diagnostics
Enabled telemedicine
Health & wellness
wearables
Omnichannel ordering Digital Network connecting
Healthcare stakeholders
Enhanced relationship
with Stakeholders
Faster
commercialization
Modernized
IT Department
Resilient Back
office Operations
Supply chain
Control tower
Business
Outcomes
Predictive
Algorithms
Data
Ingestion
DevOps
Automation
AI, ML
IoT, AR/VR
Digital
Cloud
Advanced
Analytics
Cyber
Security
Tech-enabled
Patient
Lifecycle
Digital app to boost patient engagement with
scheduled medicine delivery & notifications for
disease management devices & remote
monitoring.
Comprehensive Cloud Strategy
P
P.E.E.R
Framework to engage healthcare
professionals
Segmented communication, tailored
content & digital webinars.
E
E-learning platforms, Mobile app for
clinical guidance, VR surgery demo
Education
E
Virtual Advisory boards, fund non-
profit efforts & hospital CSR
Engagement
R
Virtual reality networking,
collaborative research efforts
Relationship
Engage consultants of e-pharmacies to nudge
them to recommend DoloCon pharma products
to patients to improve e-commerce revenue.
Recommendation
Tech-Based Solutions to Pursue Growth Opportunities
Enhance Patient Lifecycle | Cloud Migration | Engage Healthcare Professionals
9. Political
Stability
&
Regulatory
Landscape
Technological
&
economic
developments
INDIA SOUTH KOREA BRAZIL SAUDI ARABIA
• AI: New drug development &
discovery & personalized
treatment
• Telemedicine: Enhanced
delivery through platforms &
digital solutions
• Growing pharma market,
increased healthcare needs
• Healthcare IT: Investment in IT
like EMRs & health-data
analytics
• AI & Robotics: Used in drug
discovery, diagnosis &
manufacturing
• Aging population & rising
disposable income
• Bio-technology- High
investment in bio-technology
capabilities & vaccine
• Genomics & 3D printing:
Used to develop new drugs
• Local production & volatility
are major affecting factors
• Nanotechnology: Development
of new drug delivery systems
• Stem cell therapy: Used to treat
a variety of diseases, including
cancer
• Increased healthcare spending
& government support
• Diverse transport modes:
facilitates efficient distribution
• Strategic Location: India's
geographical location makes it
a gateway to key markets
• Designated SEZs
• Advanced infrastructure: Well-
developed transportation &
logistics
• Efficient customs procedures
that can expedite the movement
of goods.
• Local manufacturing potential:
Brazil local logistics costs are
comparatively higher but has well-
developed road & rail networks
• Abundant natural resources
• Investment in logistics
technology
• Government initiatives: Saudi
government is promoting local
pharmaceutical manufacturing and
export-oriented industries.
• Investment in Infrastructure:
Saudi Arabia is investing in
infrastructure, including ports and
transport network
Attractiveness
Logistics
&
Transportation
• Taxation: State, corporate,
central taxes, common GST tax
• Regulations: Bureaucratic &
complex, improving EoDB
• One of the largest
economies, Pharma &
manufacturing hub, highly
influential consumer base
• Taxation: Progressive tax
system with income-based tax
rates.
• Regulations: Stringent in
industries like pharmaceuticals
• Advanced technology, popular
cultural exports- high global
presence
• Taxation Policies: IRPJ,
CSLL, PIS etc apply on
pharma industry
• Regulations: GMP, Anvisa &
clinical trials for safety
• Diverse economy, major
commodities exporters with
strength in mining & energy
• Taxation Policies: SCT, VAT,
and Import Duty affect prices,
demand, and costs.
• Regulations: SFDA, set GMP
restrictions & registration &
licensing for safety
• Major oil exporter, working
on diversifying economy
Assessment of alternative supply network landscape and trade routes (1/2)
Market/Supply Chain attractiveness across India, South Korea, Brazil & Saudi Arabia
10. Countries Risk & Challenges
Overall
score
India
Regulatory compliances & infrastructure gaps
Quality control & IP protection 6/10
South
Korea
Higher costs & language & cultural barriers
Limited local raw materials & smaller market 7/10
Brazil
History of corruption & poor climate
Economic instability & business differences 8/10
Saudi
Arabia
Tough cultural factors & disruptions in supply
Underdeveloped local manufacturing units 8/10
Conclusion: After synthesizing all risks, India seems to be the country with the
lowest risk & maximum potential
Countries Competitor
Market
potential
CODB Overall score
India 300,00 High Low High
South
Korea
200,000 Medium Medium Moderate
Brazil 100,000 Medium Medium Low-Moderate
Saudi
Arabia
50,000 Low High Low
Conclusion: Considering overall competitive picture based on 3 factors, India
even though with fragmented structure has the highest potential & lowest cost
Countries
Cost of
labour
Efficiency
Export
Opp.
Overall score
India 10 5 10 25/30
South
Korea
6 10 6 22/30
Brazil 8 7 8 23/30
Saudi
Arabia
4 9 7 20/10
*Given numbers according to quantitative & qualitative analysis of reports & research papers
The Indian market provides significant growth opportunities for the pharma industry. However, for the industry to sustain a robust growth rate of
15–20% till 2020, DoloCon will have to rethink the way they have been doing business.
Global
Market
Share’23
45%
7%
Assessment of alternative supply network landscape and trade routes (2/2)
Score calculation across various parameters to judge EODB for a pharma company