Q app intro pres
- 2. The Problem Current ordering process has a host of inefficiencies that impact both customer experience and revenue generation Venues • Limit to number of orders processed by each staff member • Little scope to up-sell high margin products to customers • Long queues drive potential customers away • Limited opportunities for effective communication of special offers • Virtually no knowledge of customer base • Cash handling can result in theft; card-processing equipment is costly • The above issues are amplified at large venues (football grounds, theatres, music concerts) Customers • Inconvenience of queuing, often several times a day/night • Queue-jumping: commonplace and frustrating • No easy way to browse the menu or access special offers
- 3. What is Q App For Customers Removes the need to stand in long queues For Venues Increases order processing efficiency and drives revenue For Brands Provides access to customers at the point of purchase Mobile pre-ordering and payments platform, enabling real-time “click and collect” in busy hospitality and entertainment venues
- 4. Q App Approach • A platform offering a complete solution to ordering process inefficiencies • Combines mobile pre-ordering and payments with a suite of other benefits for venues and customers • Deploys native apps at both customer and venue end, providing maximum flexibility and speed of order processing • Uses ‘register once, use many’ principle, simplifying the process for customers • Virtually no operational disruption to venues – all equipment provided and system can be live in 24 hours
- 5. Customers download the free app and browse the menu at any participating venue. For clarity, they do not have to be at the venue to place the order. They make their selection, including any optional extras, and pay using registered credit card or PayPal. They can also choose when they want their order to be ready and even have it delivered to their seat/box/table* Staff receive the order details on the supplied Q App tablet. Each order that comes through is pre-paid and money transferred directly into the venue’s bank account. Customers are notified when their order is ready and they collect it from the Q App Fast Lane (or have the order delivered*) after showing their unique code. Receipt is sent by email. * Where available How it Works
- 6. Become UK’s leading mobile ordering/payment platform, used in thousands of venues by millions of people The Vision Bars/Pubs Nightclubs Coffee shops Fast food Festivals / concerts Sports grounds Cinemas/Theatres Cultural venues / events
- 7. Progress to Date 2012 2013 Market research (Jul – Sept) MVP Trials (Oct – Nov) Q App born (Dec) Platform dev starts (Feb) First launch: Waxy O’Connors (Jun) Angel round (Sept) Q App 1.0 Released - iOS (Jun) Multiple launches • Konditor & Cook • ETM Group • Glendola Leisure • Nimax Theatres • Southbank Centre • 3 x independents Q App Android app launched (Aug) New platform releases (Nov) 2014 New Additions • Royal Albert Hall • West Brom FC • Drake & Morgan • Pho • Crowne Plaza (London) • Queen’s Club • Ministry of Sound
- 8. Case Study – Royal Albert Hall • 6,000 capacity • 385 performances per year, often 3 per day • Highly complex: 14 food and drink touch-points • Trial from January - March 2014 • Highly complex implementation, with high event frequency and combining delivery and collection service on a mass scale • Initially launched as a Box interval delivery service • So successful that it is already starting to reduce the number of hostesses needed on Box levels • Following successful trial, agreed long-term contract • Extending the service to all 14 other F&B points across the Hall from May 2014
- 9. Case Study – The Botanist • One of the best known high-end pubs in Chelsea • Large crowds, especially on Fridays/weekends • Demanding customer base, service levels very high • Q App launched in November 2013 • Significant increase in no. orders processed per evening • Particularly popular on busy evenings • Alleviates the pressure on bar staff • Fantastic customer feedback
- 10. Case Study – Southbank Centre • One of UK’s largest cultural venues • Over 1m visitors per annum • Multiple hospitality touch-points • Q App launched at the Members Bar and also used for interval ordering • Utilises collection and table/seat delivery • Also used for real-time promotion of events at SBC that have not been sold out • Complex pricing schedule, including automated ‘happy hour’ • Q App now accounts for a significant proportion of revenue in areas where it has been implemented
- 11. Case Study – West Brom FC • 30,000 capacity • Huge pain points at half time and before the match • First Premier League ground to use the technology • Fans able to choose pre-match or half time collection • Staff able to pre-prepare relevant products before the relevant collection slot • Drives processing efficiency • Reduces wastage • Tapping into fans/customer base who don’t normally purchase because of long queues • Following limited trial in one stand, recently agreed long-term contract and full deployment across the entire stadium