The document discusses how the media product uses, develops, and challenges conventions of the thriller genre through various film techniques. It analyzes the opening sequence created for a class task in terms of cinematography choices like angles, shots, and camera movements. It also discusses use of sound, editing, mise-en-scene elements like costumes, and character representations in terms of gender, age, and more. Examples are provided from films like Seven and The Silence of the Lambs to illustrate how conventions are used, developed, or challenged.