Q1 media
- 2. When I decided to do music video for my A2 media coursework, I already knew that it will have to be Pop/R&B music video, as this is genre of music I mainly listen to. Therefore, I have researched the conventions that are associated and involved within this genre of music video's through the secondary research. I also wanted to create a relationship/connection between my media products and the audience, by using the same conventions throughout my music video for audience to being easily familiarised with the genre, and understand the context of the music video. My main aim in creating music video to try and imitate, in order to gives an impression of recognisable and professionally looking music video, the audience's can see on Youtube, TV's, etc. In order to attract my target audience, as well as will fit into their ideologies of what the Pop/R&B music video should look like, in the term of quick shots matching with the beats of the song, camera movements, costumes, mise-en-scene etc. In order to give my music video a sense of unique style to music video, the people within my music video, does not wear clothes that is associated with this genre of music, as well as I have represented a young love of two people in a positive way, which match perfectly with the music I've picked for my music video.
- 3. As you can see, my music video where I have used background song by Jason Derulo ''It girl'' follow the conventions of a real media product in terms of continuity through the video, which is very well done; the scene's matching the beats of the song; three different locations which gives you a sense of busy shots; and the costumes which are typical for young generation. I have shown after the research of other music videos, that the text of ''This is a love story..'' which is followed by another text '' of Natalie and David'' has been conventionally used and placed in order to create a sense of the true real media product. But in order to make it still look different but fantastic at the same time, I have placed those text in the way that you can read it, while being able to watch the music video, so you can a clear message, of who this love story will be about and who are the main characters within this story. This links to what one media theorist, Stuart Hall express within his audience theory, about encoding and decoding. This means that the audience understand the stereotypes of the music video, within this Pop/R&B genre, therefore, understand the need for fast beats and shots which are linking together. This is a reason why I used these conventional features, and similarities features which are involved in other Pop/R&B music videos, within to make sure that I have created a media product so the audience will recognise it as well as will understand the context of the video. According to this theorist and his audience theory; when creating a real media product, we have to follow the basic conventional features of the genre, in order to show the audience a clear decoding interpretation of understanding for the audience. I believe that I have followed correctly all the codes and conventions of a real music video, when representing the theme of ''love'', by filming the video in different locations which are popular for young generation, such as: the park, bedroom, and living room. As well as when both are playing on guitar, where one know how to play (male), and how other one is learning and trying to play (female) on this musical instrument. Therefore, these are going to be the key scene's for the audience to watch, as well as will makes them to like it, as I have represented the love theme in very innocent, funny way, and how young generation express their love towards society (friends, family).
- 4. Within my magazine advertisement, I have used and applied the conventions of a stereotypical magazine advertisement this decade, in terms of using basic and certain features, such as: MASTHEAD which stands out greatly, and match with the overall design of the media product. In order to make it look slightly different, I went against conventions by using different colour scheme of dark grey, silver, and font styles, which doesn't match with the font style on the CD cover; with contrasting background colour scheme of white, as within the CD cover I have used dark browny- orange background, which helps the audience easily recognise where is the CD, as well as makes the media product look professional. As I wanted to create interesting magazine advertisement which can drag people's attention, makes you want to look. When I started to construct the magazine advertisement, I focused on what are the features of a real magazine advertisement, who will be the target audience for my product to create an identity based on the conventions of Pop/R&B genre, and how can I apply, imitate them but make the product still look unlike, and original. Therefore, I have done research on and analysed them within my presentation of ''Analysis of Magazine Advertisement'' which helped me to get an idea of how it should look like. This links to the Uses and Gratifications theory, expressing the surveillance side of the theory. In terms of the audience wanting to find and see useful information, which is the main purpose of the magazine advertisement, to inform the audience.
- 5. Digipack of the CD attempts to follow a style which is frequently in other CD's within Pop/R&B genre. I decided to have the main image of the female character, in an extreme medium shot frame, which however, doesn't have to be seen as unconventional features within this genre. Therefore, to make create this image of unconventional and unique, I have represented only the half of the female character's face, as I wanted to express, and represent to the audience the character within my music video, as well as link it to the name of the song, ''It girl''. Another reason why is to make people think about it, why I have represented this female character in this way? Perhaps to show that this ''girl'' have two side of her personality, good and bad. The idea that her good side, is represented and can be seen within the music video, and her more dominant, bad character on the CD cover, where I have also used and applied dark colour scheme, in order to create this idea of good/bad, as well as on the magazine advertisement, where I have used white background, with the dark CD cover on the top. This can links to the Hypodermic Needle Theory, which means by giving the image of direct effect (embolism) messages into individuals. So, when the audience will look at these media products, they can react differently, in the way how they are understand this the code, behind this media products. However, some people might already have links with certain representations, such as: the close up of the female character, which is mainly used and seen within Pop/R&B music genre, e.g. Madonna and her CD album ''Celebration, Beyonce and her album '' I am ..Sasha Fierce'' etc.