Q1 pp finalmost
- 1. In what ways does your media product use, develop or challenge forms and conventions o real media products? Question 1 Media evaluation
- 2. Lucy Rose portrays herself through her music as an indie folk pop/singer songwriter. Ourmedia products fit intothis mould and conform tothe conventions ofthe genre and style Lucy Rose fits into. She represents herself as an artist who is in the lime light andnot seeking for attention tobecome acelebrity. Therefore she portrays her meta-narrative as an authentic singer songwriter. Lucy Rose asan artist Her real media products on the leftours on the right. This is our digipak front cover compared to her real media products. Ourmedia product is conventional as the front cover has the artist on it clearly andis looking at the camera as she is doing in one of her frontcovers. The other cover is in nature as is ours which is typically conventional ofa singer/ songwriter. Atypical convention of her work is also her melancholy look and stable position forexample she is not running orjumping. Neither does it look as if she is posing for a photoshoot making her look ethereal.
- 3. A conventional Promotional campaign A conventional visually links the artist with the album. This can be done through an image of the artist or a key symbol of the artist if well known. As we can see here the real album cover fits into conventions of a promotional campaign . As does ours. Our album cover does this by including an image of the artist. The real media product also does this. Other aspects linking these two album covers is the font and they artist is looking at the camera. This therefore connects to the artist through visual signifiers of the artist and constructs a meta-narrative. Our album Cover Lucy Rose album cover
- 4. Generic conventions of musicvideos: Andrew Goodwin Goodwin states that within music videos a common convention is that the visuals within the video connect with the lyrics. For example in music videos such as in Jake Bugg Messed up Kids. Above there is a screenshot from the music video in which the music states there's kids on the corner with no money. For our music video we have done this by involving lip syncing and shots of the character looking sad connecting the visuals to the music. Lyrics:“Remember how we were” Lyrics: “The messed up kids there on the corner with no money”
- 5. For the music video the text is moreclosed ratherthan polysemic. Thereis more thanone lineof action which controls the audiences pathway of thought. Thepresence of two lines off action adds narrativefuzz, this therefore makesthe video engaging and repeatable to watch. Which is similar to other musicvideos and artists conforming to theconventions of this genre. Thereare examples of this on the next two slides. Narrativebased storyline tries to add narrativefuzz. Thefact that the audiencecould viewthis product inan ambient way suggests that the artist.
- 6. GoodwinCombinationofPerformanceandNarrative Goodwin states that a music video either has to be perceptual ora combination of performanceand narrative. An artist such as Cloud control similar to LucyRose has done this as wecansee from the photos of the manabove. Goodwin states this to create a sense of para-social intimacy, believing that we now know the artist at a social level. Thereare both performance and narrativeshots in this video as in ours and otherLucyRose videos suchas like an arrow in the next slide. Scar byCloud Control Likean ArrowBy LucyRose Here wecan see similarities inour video to hersconforming to conventions of herreal media products. For example the shots areall innatureas inour video manyshots are also in nature.This connectsthe artist to the landscape connoting a hippy independent feel.
- 7. Thetop image conforms to the conventions as the artist is appearing in themusic video lip syncing. Theframingis also conventional usingthe ruleof thirds and a mediumclose up shot. The bottom oneof our shots is also conventional due to that theartist is present and the long shot creates a sense of anchoringherwithin herenvironment. Theenvironmentof naturethat she is in is conventional of hermusic videos as shown on theprevious slide. Our footage compared For the music video the text is moreclosed ratherthan polysemic. Thereis more than one line of action which controls theaudiences pathway of thought. Thepresence of two lines off action adds narrativefuzz, this therefore makesthe video engaging and repeatable to watch. Which is similar to other music videos and artists conformingto the conventions of this genre. Narrativebased storyline tries to add narrative fuzz.Thefact that the audience could view this product inan ambient way suggests that the artist.
- 8. Summary Therefore we have constructed Lucy Rose as an introverted singer/songwriter that conforms to most conventions of a singer/songwriter. For example her ethereal meta based narrative which fits into her unique singer/songwriter genre. Lucy Rose as an artist is not objectified and this can be seen throughout ours and hers work.This is conventional and can be seen in other singer/songwriters such as Laura Veirs above. This is constructed due to the composition of the shot being just her face and the mise-en-scene. For example her clothes are not scantily cut and her glasses connote intelligence. We have constructed a hetero-narrative as even though there is no kiss there is an assumption of love within the music video and other media texts created with a man.
- 9. Goodwin • A link between the lyrics and the visuals and between music and visuals • Combination of performance and narrative • Asychronous narrative arc • Narrative codes • Para-social intimacy (belief of knowing artist)