Q2
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The document discusses the effectiveness of combining a short film with ancillary marketing products like posters and magazine reviews. To create cohesion, the film poster featured the same woods location as the short film and used the film's tagline. Both the poster and review used the same font for the film title. The review included the film poster and a still image from the film to clearly connect it to the short film. Overall, the ancillary products portrayed the same feel and genre as the film and enhanced its promotional aspects, looking legitimate to audiences.
Q2
- 1. How effective is the combination of your main product and ancillary tasks?
- 2. In the real industry, both my short film and print products may be produced by the same company, the marketing team would source material from the film to create these. Therefore to create my all 3 of my products, I needed to make sure my film poster correctly represented my the film and that the magazine review was a realistic view of my film. Our film was definitely more mainstream and conventional therefore our short film and print products needed to be typical of our genre.
- 3. Something I was keen to do was to keep the woods location of my short film to be the same place of my photo on my film poster, this created cohesion between my products and enabled them to be connected. The ‘who will return?’ tagline at the top was a way of connecting the credits from the beginning of our short film to our film poster, we wanted a more simplistic version which I believe works well. We also chose to put the casting list on both the
- 4. We chose to keep the font of ‘In-Focus’ the same between both the film poster and the magazine review, this made the connection between to the 2 evident to the audience. Also we chose to add the film poster onto our review to make it even clearer that this a film review of ‘In- Focus’ this allowed it to be more realistic of a short film made in the real industry. Furthermore we added an still image from iMovie of our short film, this was our
- 5. Over all I am very pleased with all of my Ancillary Tasks, I feel that they portray and connote the same feel, theme and genre as the film itself and is no way misleading, which is very important for the promotional aspect of film making. In my feedback from the audience no-one questioned it’s ‘believability’ suggesting it looks legitimate which I was very satisfied