Q4 Digital Satisfaction Index Infographic
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The document summarizes key findings from the Digital Satisfaction Index report for the fourth quarter of 2016 regarding consumer satisfaction across different markets and verticals. Some of the main highlights include that consumers in the US, China, and Germany find utility the most valuable. Privacy is more important to US consumers than those in Germany and China, while Chinese consumers seek online social interactions more. The report also notes differences in behaviors and satisfaction levels among demographics like women, millennials, and generations in areas like social media and mobile apps.
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Q4 Digital Satisfaction Index Infographic
- 1. Produced By Q4 2016 Markets &Verticals Overall Satisfaction Scores Vertical Highlights RELEVANT ENJOYABLE EMPOWERING MEANINGFUL USEFUL INTRUSIVE ANNOYING BIG BROTHER IRRITATING PUSHY Credibility of Information Usefulness of Experience Interaction with Others Information being Collected The 4 Key Factors KeyTakeaways Digital Satisfaction Index Scale The Digital Satisfaction Index™ identifies drivers of consumer satisfaction across various markets & verticals. US China Germany Automobile Telecom Consumer Electronics Quick Service Restaurants Main Highlights • Consumers within these 3 markets find Utility the most valuable • Privacy is more important in the US than to consumers in Germany & China • Chinese seek online social interactions more than others • Women in all 3 markets are satisfied with Social & Personalization • Millennials & Gen Xers are most satisfied with digital 78% of buyers in China find safety to be the most influential factor. 40% of US consumers are satisfied with mobile app experience. 68% of shoppers in China used a mobile device to check search engines while shopping for electronics. ONLY 30% of Germans write reviews about Quick Service Restaurants. ONLY Create content that facilitates online interactions Utilize customer reviews to drive trust Be transparent to gain consumer trust Boost satisfaction & sales through ease of utility Source: Intent Lab, Digital Satisfaction Index Q4 Report (2016) To download a copy of the full Q4 2016 DSI Report, including vertical deep dives, visit Performics.com