Fiona used various media technologies at different stages of her project. In the research stage, she used blogs, YouTube, annotations, Prezi, Wordle, and screenshots to make her research visual and interesting. When planning, she used blogs to present initial ideas and draft plans for her album cover, digital pack, and advertisement. Photoshop was used to construct layered designs. During construction, she used Final Cut and iMovie for editing, iPhoto to import images, and DaFont for titles and fonts. Screen captures and comparisons were used to evaluate her work and show how it was influenced by and challenged real media.