What Do People Ask Their
Social Networks, and Why?
 A Survey Study of Status Message Q&A Behavior
                with Viewpointr Highlights


     Based on findings from Microsoft Research: 
        Morris, M.R., Teevan, J., and Panovich, K.
   What Do People Ask Their Social Networks, and Why?
    A Survey Study of Status Message Q&A Behavior.
          Proceedings of CHI 2010, 1739-1748.
Asking Social Networks vs Individuals

“   Questions posed to the social network received more answers, but

                                                           ”
    those targeted to individuals received in-depth answers.

Highlight 1
 Viewpointr
 allows you
 to leverage
 both your
 social
 network &
 target
 individuals.

                    Target                Ask your
                    individuals           social network


2 | Proceedings of CHI 2010, 1739-1748.
Factors that Motivate Users to Answer Questions

“   A mixture of both intrinsic factors (e.g. perceived ownership of
    information, gratitude) and extrinsic factors (e.g. reputation
    systems, monetary payments) motivate Q&A site users to answer
    questions.
                      ”
Highlight 2
Viewpointr
is centered
around
giving and                      The act of pressing the “help”
getting                         button in itself is a form of
help.                           committing to help the people you
                                care about most.



3 | Proceedings of CHI 2010, 1739-1748.
Expertise Contributes to Participation

“   Intrinsic motivations, such as visibility of expertise and the feeling of
    making a unique contribution, influence participation in such
    systems.

Highlight 3
                   ”
 Viewpointr
 tracks your
 influence
 (coming
 soon).


                              Viewpointr tracks influence in
                              terms of the types of people you
                              and your friends can put each
                              other in touch with.
4 | Proceedings of CHI 2010, 1739-1748.
Community of Potential Answerers

“   The audience of potential answerers is much smaller on a social
    networking site than on a Q&A site, since it consists of only the
    direct contacts of the asker rather than an entire community or the
    internet at large.

Highlight 4
                                  ”
Viewpointr
provides
you with a
network of                                Your helpers
helpers.




5 | Proceedings of CHI 2010, 1739-1748.
Breakdown of Question Types

“   Breakdown of question types for the 249 example questions survey
    respondents had asked their networks.
                                                                         ”
                                                                      Offer
                                                             Social Connection   Recommendation
Highlight 5                                                   Favor 3% 1%
                                                               4%
                                                                                      29%

51% of all                                      Invitation
                                                    9%
questions
require
more of a                          Rhetorical
discussion                           14%

vs. just a
one-time
answer.
                                          Factual Knowledge                         Opinion
                                                  17%                                22%




6 | Proceedings of CHI 2010, 1739-1748.
Breakdown of Question Topics

“   Breakdown of question topics for the 249 example questions survey
    respondents had asked their networks.
                                                                         ”
                                                                Misc.        Technology
Highlight 6                                        Ethics & Philosophy
                                                   Shopping2%
                                                                 5%             29%

For the top                                           5%
                                          Current Events
4 topics,                                      5%
your first                            Restaurants
                                         6%
helpers on
Viewpointr                          Places
have got                              8%

you
covered :)                                                                      Entertainment
                                                                                     17%

                             Professional
                                 11%

                                                        Home & Family
                                                           12%
7 | Proceedings of CHI 2010, 1739-1748.
Motivations for Asking Social Networks

“   Survey respondents’ motivations for asking their social network
    rather than conducting a Web search.
                                                                 ”               Trust
                                        Answer quality, No harm, Fun, Non-urgent 20%
Highlight 7                                                9%
                                                 Easy
The top 4                                         4%
                                       Failed search
motiva-                                     4%
tions is                              Context
                                        4%
why there                                                                                          Subjective
                                                                                                     18%
                                Answer speed
is a need                           5%
for
Viewpointr!                     Connect socially
                                     10%



                                                                  Belief search engine would not work
                                                                                   12%
                                          Specific audience
8 | Proceedings of CHI 2010, 1739-1748.          12%
Motivations for Answering Questions

“   Reported motivations for answering questions seen in network
    members’ status messages (out of 408 responses).
                                                                              ”
                                                                 Ego         Altruism
                                                            Humor              25%
Highlight 8                                          Obligation 2%
                                                              3%
                                                          4%
                                            Social capital
 Altruism is                                     7%
 what
                                      Free time
 Viewpointr                              8%
 is all
 about.
                              Connect socially
                                   9%                                             Expertise
                                                                                    22%

                                  Nature of relationship
                                           9%
                                                    Properties of question
                                                             10%


9 | Proceedings of CHI 2010, 1739-1748.
Search Algorithms vs Personalization

“   Personalized search algorithms cannot yet achieve the same degree
    of personalization as a close friend.
                                                    ”
 Highlight 9
 With
 Viewpointr,
 your                                                    vs
 helpers
 determine
 the best
 friend to
 help.                                                        Based on friend
                                    Based on algorithm
                                                              recommendations



10 | Proceedings of CHI 2010, 1739-1748.
Conclusion

    Based on this empirical research of general Q&A behavior...




     is the easiest way to give help and get help.




11 | Proceedings of CHI 2010, 1739-1748.

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Q&A Survey Viewpointr Highlights

  • 1. What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior with Viewpointr Highlights Based on findings from Microsoft Research:  Morris, M.R., Teevan, J., and Panovich, K. What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior. Proceedings of CHI 2010, 1739-1748.
  • 2. Asking Social Networks vs Individuals “ Questions posed to the social network received more answers, but ” those targeted to individuals received in-depth answers. Highlight 1 Viewpointr allows you to leverage both your social network & target individuals. Target Ask your individuals social network 2 | Proceedings of CHI 2010, 1739-1748.
  • 3. Factors that Motivate Users to Answer Questions “ A mixture of both intrinsic factors (e.g. perceived ownership of information, gratitude) and extrinsic factors (e.g. reputation systems, monetary payments) motivate Q&A site users to answer questions. ” Highlight 2 Viewpointr is centered around giving and The act of pressing the “help” getting button in itself is a form of help. committing to help the people you care about most. 3 | Proceedings of CHI 2010, 1739-1748.
  • 4. Expertise Contributes to Participation “ Intrinsic motivations, such as visibility of expertise and the feeling of making a unique contribution, influence participation in such systems. Highlight 3 ” Viewpointr tracks your influence (coming soon). Viewpointr tracks influence in terms of the types of people you and your friends can put each other in touch with. 4 | Proceedings of CHI 2010, 1739-1748.
  • 5. Community of Potential Answerers “ The audience of potential answerers is much smaller on a social networking site than on a Q&A site, since it consists of only the direct contacts of the asker rather than an entire community or the internet at large. Highlight 4 ” Viewpointr provides you with a network of Your helpers helpers. 5 | Proceedings of CHI 2010, 1739-1748.
  • 6. Breakdown of Question Types “ Breakdown of question types for the 249 example questions survey respondents had asked their networks. ” Offer Social Connection Recommendation Highlight 5 Favor 3% 1% 4% 29% 51% of all Invitation 9% questions require more of a Rhetorical discussion 14% vs. just a one-time answer. Factual Knowledge Opinion 17% 22% 6 | Proceedings of CHI 2010, 1739-1748.
  • 7. Breakdown of Question Topics “ Breakdown of question topics for the 249 example questions survey respondents had asked their networks. ” Misc. Technology Highlight 6 Ethics & Philosophy Shopping2% 5% 29% For the top 5% Current Events 4 topics, 5% your first Restaurants 6% helpers on Viewpointr Places have got 8% you covered :) Entertainment 17% Professional 11% Home & Family 12% 7 | Proceedings of CHI 2010, 1739-1748.
  • 8. Motivations for Asking Social Networks “ Survey respondents’ motivations for asking their social network rather than conducting a Web search. ” Trust Answer quality, No harm, Fun, Non-urgent 20% Highlight 7 9% Easy The top 4 4% Failed search motiva- 4% tions is Context 4% why there Subjective 18% Answer speed is a need 5% for Viewpointr! Connect socially 10% Belief search engine would not work 12% Specific audience 8 | Proceedings of CHI 2010, 1739-1748. 12%
  • 9. Motivations for Answering Questions “ Reported motivations for answering questions seen in network members’ status messages (out of 408 responses). ” Ego Altruism Humor 25% Highlight 8 Obligation 2% 3% 4% Social capital Altruism is 7% what Free time Viewpointr 8% is all about. Connect socially 9% Expertise 22% Nature of relationship 9% Properties of question 10% 9 | Proceedings of CHI 2010, 1739-1748.
  • 10. Search Algorithms vs Personalization “ Personalized search algorithms cannot yet achieve the same degree of personalization as a close friend. ” Highlight 9 With Viewpointr, your vs helpers determine the best friend to help. Based on friend Based on algorithm recommendations 10 | Proceedings of CHI 2010, 1739-1748.
  • 11. Conclusion Based on this empirical research of general Q&A behavior... is the easiest way to give help and get help. 11 | Proceedings of CHI 2010, 1739-1748.