Qnt 565 Enhance teaching / snaptutorial.com

QNT 565 Entire Course
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QNT 565 Week 1 Individual Assignment Business Research Case Study
QNT 565 Week 1 DQ 1
QNT 565 Week 1 DQ 2
QNT 565 Week 2 Learning Team Assignment Research Proposal Part I
QNT 565 Week 2 Learning Team Reflection & Peer review
QNT 565 Week 2 DQ 1
QNT 565 Week 2 DQ 2
QNT 565 Week 2 DQ 3
QNT 565 Week 3 Individual Assignment Observation Case Study
QNT 565 Week 3 Learning Team Reflection
QNT 565 Week 3 DQ 1
QNT 565 Week 3 DQ 2

QNT 565 Week 3 DQ 3
QNT 565 Week 4 Learning Team Assignment Research Proposal Part II
QNT 565 Week 4 DQ 1
QNT 565 Week 4 DQ 2
QNT 565 Week 4 DQ 3
QNT 565 Week 5 Individual Assignment Week Five Calculations
QNT 565 Week 5 Individual Assignment Week Five Case Study Review
QNT 565 Week 5 DQ 1
QNT 565 Week 5 DQ 2
QNT 565 Week 5 DQ 3
QNT 565 Week 6 Learning Team Assignment Week Six Case Study
Review
QNT 565 Week 6 Calculations
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QNT 565 Final Exam Guide 1
1) Which of the following measures is used to assess the strength of
relationships in cross-classification tables?
2) As a measure of dispersion, compared to the range, an advantage
of the standard deviation is
3) Inducements offered to participate as encouragement to participate
in research that are disproportionate to the task are considered
4) Which type of non-probability sampling technique is most useful
when individuals with the desired characteristics experiences, or
attitudes are difficult to identify or reach?
5) A study is one that
6) Allison is editing a data set and finds that a response of 7 has been
entered for a question that requests a response between 1 and 5. What
should Allison do?
7) Five homes were recently sold in Oxnard Acres. Four of the homes
sold for $400,000 while the fifth home sold for $2.5million. Which
measure of central tendency best represents a typical home price in
Oxnard Acres?
8) In the southeast, the potato chip market share held by the Lays
brand is 46%, this is an example of
9) Suppose you cross tabulate consumption rates with income and
find no apparent relationship. When age is introduced you find that there
is a relationship between consumption and income within age groups.
This is an example of a(n)…….. variable at work

10) Which type of research includes an array of interpretative
techniques which seek to describe, decode, translate and otherwise come
to terms with the meaning of certain phenomena?
11) Companies such as Unilever and Proctor and Gamble conduct
research to clarify ambiguous ideas that may be potential business
opportunities. What type of research is this?
12) An increase in hours of television viewing leads to increase in the
sales of snack foods. This is an example of a
13) When political researchers assess opinions towards President
Bush’s plan for social security reform, a(n)…….. study is used.
However, when political researchers want to assess the change in
opinion towards the war in Iraq from initial deployment of troops to the
election in Iraq, a(n) ….. study should be used
14) Find the sample correlation coefficient for the following data
15) A population consists of the following data : 7,11,12,18,20,22,25.
The population variance is
16) If the hypothesis presented is tested using a .05 alpha level and the
resulting p value is .01. Which of the following interpretations of the
results is most appropriate?
17) The …… is used to test the statistical significance of the observed
association in cross-tabulation
18) The null hypothesis is typically rejected when
19) Which of the following involves a test of two-independent samples?
20) An experimental study is one that
21) The product moment correlation coefficient between brand loyalty
and attitude towards the brand is .65 with a p value of .01. what does the
sign of the correlation coefficient signify?
22) Jeremy is using an ANOVA to examine the alternative hypothesis
that brand loyalty is higher among frequent fliers of Jet Blue than the
reported brand loyalty of frequent fliers on United US Airways and
Delta. If the P value is less than .05 and F ratio is greater than 1, Which
of the following interpretations is correct?
23) Paired comparison scale result in….. data

24) The …….. is a parametric test to determine the statistical
significance between the sample distribution mean and a population
parameter
25) Which term below refers to the descriptors of variables computed
from sample data used to estimate those same variables in the
population?
26) Consider the following data: 6,7,17,51,3,17,23 and 69. The range
and the median are
27) Which term below refers to a controlled, randomized procedure that
assure that each population element is given a known nonzero chance of
selection into study’s sample?
28) Management would like to determine the feasibility of conducting
research on a new set of stainless steel cookware recently introduced on
a home shopping network. Which of the following statements is not a
consideration?
29) What type of data is produced by simple category scales?
30) Scott’s Lawn Care has hired Henry Associates to find out whether
home improvement warehouse stores communication the benefit of
various brands of lawn care products differently than smaller stores.
Henry Association needs to know what is communicated to consumers
in the actual settings to the stores and wants to ensure that the message
isn’t filtered. Only behavioral data is required. Which type of data
collection method is most appropriate in this situation?
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QNT 565 Final Exam Guide 2

Week One: The Purpose of Business Research
Objective:Determine the significance, scope, magnitude and feasibility
of finding a solution to the situation, risk management, or opportunity.
1. Which of the following questions is considered when discussing
the management dilemma?
A. How can management eliminate negative symptoms?
B. What does the manager need to know to choose the best
alternative from the available sources of action?
C. What is the recommended course of action?
D. What symptoms cause management concern?
E. What should be asked or observed to obtain the information the
manager needs?
Objective:Determine the significance, scope, magnitude and feasibility
of finding a solution to the situation, risk management, or opportunity.
2. The fundamental weakness in the research process is:
A. incorrectly defining the research question
B. identifying a flawed sampling frame
C. misdefining the target population
D. failing to identify all relevant secondary information
E. skipping the exploratory phase
Objective: Identify ethical issues involved in business research.
3. Which of the following is an example of findings nondisclosure?

A. Dean and Deluca doesn't want Whole Foods to know about it is
conducting research on organic wines.
B. Whole Foods is studying a potential new location near a large condo
complex.
C. Bayer seeks to disclose that Vioxx is no more effective than aspirin.
D. Vioxx seeks to hide results suggesting that it is equivalent to aspirin
in reducing the pain of arthritis.
Objective: Identify ethical issues involved in business research.
4. The right of interviewers, surveyors, experimenters, observers,
and participants to be protected from threat of physical or psychological
harm is the right to:
A. quality
B. security
C. freedom
D. safety
E. happiness
Objective: Develop the purpose of the research, research questions, and
hypotheses.
5. BankChoice is concerned about stagnating profits and asks,
"How can profitability be improved?" This is an example of:
A. a management question
B. a research question
C. an investigative question
D. a measurement question

E. a management dilemma
Week Two: Types of Research Design
Objective:Differentiate between qualitative and quantitative methods of
research.
6. Which of the following is true of quantitative research?
A. It uses a nonprobability sampling method.
B. Results are generalizable.
C. Data analysis is ongoing during the project.
D. Sample sizes are generally small.
E. It uses multiple data collection methods.
Objective: Differentiate between qualitative and quantitative methods of
research.
7. Qualitative methods that encourage participants to reveal hidden
or suppressed attitudes, ideas, emotions, and motives are called _____
techniques.
A. deceptive
B. unstructured
C. projective
D. focus group
E. semistructured
Objective: Explain commonly used qualitative research designs and
quantitative research designs.
8. American Airlines is conducting a qualitative study on
preferences of business travelers who fly frequently. Before inviting an
individual to participate, the researcher on the project wants to ensure
that all participants travel for business more than pleasure and meet the
American Airlines' definition of frequent flier. What is the best way for
the researcher to ensure that participants will meet these criteria?

A. Use a recruitment screener prior to inviting individuals to participate.
B. Delete interviews after the study ends from those who don't meet the
qualifications.
C. Draw a sample from a list of people with an American Airlines
affinity credit card.
D. Draw a sample from a list of people with an affinity credit card
associated with any airline.
E. Contact a travel agency for a list of prospects.
Objective: Select the appropriate type of research design in a given
business situation.
9. InZone Research will survey fans attending one of the Final Four
games to assess preferences for pricing and products offered at
concession stands. What type of study is this an example of?
A. Formal
B. Cross-sectional
C. Longitudinal
D. Monitoring
E. Ex post facto
Objective: Select the appropriate type of research design in a given
business situation.
10. Jack is participating in a research study. The interviewer asks
Jack to say the first word that comes to mind when he hears a product's
benefits. What type of projective technique is this an example of?
A. Thematic apperception test
B. Sentence completion
C. Brand mapping
D. Laddering

E. Word association
Week Three: Measurement and Data Collection
Objective: Differentiate among the four levels of measurement and how
they are used in data collection for research.
11. What type of data is produced by constant-sum scales?
A. Nominal
B. Ordinal
C. Interval
D. Ratio
Objective: Differentiate among the four levels of measurement and how
they are used in data collection for research.
12. Which of the following types of data are collected using a
classification question?
A. Gender
B. Purchase behavior
C. Attitude toward the brand
D. Personality
E. Behavioral intent
Objective: Develop the data collection instruments.
13. A survey of preferences among frequent air travelers will be
conducted at airports nationwide. Prior to asking target questions
regarding respondent preferences, which of the following should occur?
A. Screen questions should ensure that participants are frequent air
travelers.
B. Socio-economic questions should be asked.
C. Questions about terrorist concerns should be asked.
D. Branching questions can distinguish between frequent air travelers
and less frequent travelers.

E. Free-response questions should be asked.
Objective: Differentiate among sampling methods and their application
in business research.
14. Which type of nonprobability sampling technique involves choosing
participants arbitrarily for their unique characteristics, experiences,
attitudes, or perceptions?
A. Random sampling
B. Purposive sampling
C. Convenience sampling
D. Snowball sampling
E. Quota sampling
Objective: Differentiate among sampling methods and their application
in business research.
15. Which term below refers to a controlled procedure that assures that
each population element is given a known nonzero chance of selection
into the sample?
A. Nonprobability sampling
B. Random selection
C. Systematic selection
D. Judgment sampling
E. Statistical selection
Week Four: Descriptive Data Analysis Approaches
Objective: Prepare collected data for analysis.

16. If the mean and median of a population are the same, then its
distribution is:
A. normal
B. skewed
C. symmetric
D. uniform
Objective: Differentiate between descriptive statistics and inferential
statistics.
17. Which is a correct statement concerning the median?
A. In a left-skewed distribution, we expect that the median will exceed
the mean.
B. The sum of the deviations around the median is zero.
C. The median is an observed data value in any data set.
D. The median is halfway between Q1 and Q3 on a boxplot.
Objective: Calculate central tendency and dispersion.
18. The median of 600, 800, 1000, 1200 is:
A. 800
B. 1000
C. 900
D. 950
Objective: Calculate the correlation between two variables.
19. The _____ is a measure of the association between two variables
after controlling or adjusting for the effects of one or more additional
variables.
A. regression analysis
B. partial correlation coefficient
C. ANOVA
D. product moment correlation

E. gamma
Objective: Calculate the correlation between two variables.
20. What does r2 measure?
A. The proportion of variation in one variable that is explained by the
other
B. The proportion of error variation
C. The proportion of variation in Y related to the variation of the
categories of X
D. The proportion of variation in Y due to the variation within each of
the categories of X
E. The significance of the relationship between X and Y
Week Five: Inferential Data Analysis Approaches
Objective: Differentiate between parametric tests and nonparametric
tests.
21. _____ tests are hypothesis testing procedures that assume that the
variables of interest are measured on at least an interval scale.
A. parameter
B. parametric
C. nonparametric
D. significance
E. metric
Objective: Determine the data analysis approach for a data set.
22. A statistical technique that describes two or more variables
simultaneously and results in tables that reflect the joint distribution of

two or more variables that have a limited number of categories or
distinct values is:
A. a t test
B. an ANOVA
C. a factor analysis
D. a cross-tabulation
E. a regression
Objective: Apply the steps in testing a research hypothesis.
23. The hypothesis that the number of hours worked is related to student
grade point average is a _____ hypothesis.
A. null
B. one-tailed test
C. two-tailed test
D. test of proportions
E. test of means
Objective: Compare the means of two or more groups.
24. Which of the following best explains how the F ratio examines
differences among groups?
A. The variability attributable to a treatment is compared to the
variability arising from random error.
B. The probability of making a type I error is compared to the
probability of making a type II error.
C. The critical F is compared to the critical t.
D. The standard deviation for each group is subtracted from the mean of
all groups.
25. ANOVA can be used as a parametric test of:
A. one sample
B. two-related samples
C. two-unrelated samples
D. k-independent samples

Week Six: Research Findings
Objective: Interpret data analysis results to reach conclusions.
26. A readability analysis of a research report scored a 10 on Gunning's
Fog Index. Which of the following statements is the best interpretation
of this score?
A. People over the age of 10 should be able to read the report
comfortably.
B. People with less than a 10th-grade education will be comfortable
reading the report.
C. A person with a 10th–grade education or higher will be able to read
the report comfortably.
D. 10% of the report is difficult to read.
E. The report is unreadable to most people on a scale of 1 to 10.
Objective: Interpret data analysis results to reach conclusions.
27. Three randomly-chosen Colorado students were asked how many
times they went rock climbing last month. Their replies were 5, 6, and 7.
The coefficient of variation is:
A. 16.7%
B. 13.6%
C. 20.0%
D. 35.7%
Objective: Make a recommendation about a problem or project based
upon data analysis results and conclusions drawn.
28. Nasta Corporation conducted a foreign language survey among
college students at 5 public universities. Results showed a significant
relationship between language proficiency and magazine readership.

Based on this finding, Nasta Corporation can make which
recommendation to university officials?
A. Recommend students take at least one foreign language.
B. Taking a foreign language will not improve students’ reading.
C. Additional research is needed to determine which magazines are
read by college students.
D. Results are inclusive.
29. The Human Resources Department at Trident Corporation conducted
a job satisfaction survey among its employees.Results show a significant
negative relationship between job satisfaction and pay category.Human
Resources should recommend what action to management?
A. The results are inclusive.
B. Conduct additional research by pay category to determine
specific areas of satisfaction/dissatisfaction.
C. Based on the results, job satisfaction is comparable to industry
norms and therefore no further action is required.
D. Increase pay levels for all employees to obtain comparable level
of satisfaction among pay categories.
30. A team of MBA student examined parked cars in four different
suburban shopping malls.One hundred and twenty vehicles were
examined at each location.Results show a significant relation between
vehicle type and mall location. The team should include which
recommendation in the research report?
A. It would be difficult to make any recommendation as the sample
size is too small.
B. Further research is needed to determine which stores in the mall.
C. The results are inconclusive.

D. Store advertising will be a function to consumer demographics.
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QNT 565 Week 1 DQ 1
Week 1 DQ 1
What is the difference between a research question and a hypothesis?
Provide an example of a research question and then provide the null and
alternate hypothesis for that example.
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QNT 565 Week 1 DQ 2

Week 1 DQ 2
What is the goal of ethics in research? List at least one obligation of the
participant, the researcher, and the sponsor. Are you aware of any
research where ethical standards were compromised?
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QNT 565 Week 1 Individual Assignment Business
Research Case Study
Use the University Library or external sources to locate a business
research case study. You may also use a case from your place of
business.

Write a paper of no more than 700 words in which you identify the
significance, scope, magnitude, or feasibility of the situation, as well as
the dilemma facing management.
Use the Management-Research Question Hierarchy detailed in the
Business Research Methods textbook to state the management
question(s), investigative question(s), and measurement question(s).
Provide the purpose of the research, the research question(s), and
hypotheses.
Format your paper consistent with APA guidelines.
Post to both assignments and to your team forum for peer review.
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QNT 565 Week 2 DQ 1
Week 2 DQ 1

What ethical risks are involved in observation research? Explain the
risks associated with the use of unconstructive measures? Can you
provide an example?
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QNT 565 Week 2 DQ 2
Week 2 DQ 2
Compare the advantages and disadvantages of survey research to those
of observation. Under what circumstances could you make a case for
using observation research? Can you make generalizations about
individuals from observations? Why or why not? Can you give specific
examples?
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QNT 565 Week 2 DQ 3

Week 2 DQ 3
How does data in qualitative research differ from data in quantitative
research? Describe a business situation and a research question. Identify
which research design is the most appropriate to investigate the situation
and why. Is the research design quantitative or qualitative?
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QNT 565 Week 2 Learning Team Assignment
Research Proposal Part I

Resources: Appendix A in Business Research Methods, University of
Phoenix Material: RFP Business Situation Example
A carefully crafted research proposal is a necessary component to
conducting good research.
Read Appendix A in Business Research Methods on how to create a
Request for Proposal (RFP).
Review Exhibit A-8 "Proposal for Mind Writer Complete Care
Satisfaction Research" of Business Research Methods.
Complete an RFP based on one of the options below. This RFP is part of
a bigger research proposal project. A situation at your place of work The
business situation described in the University of Phoenix
Material: RFP Business Situation Example. Write a paper of no more
than 1,750 words in which you formulate the research questions, the
ethical considerations related to the research, and the appropriate
hypotheses. Describe the management dilemma and identify the research
problem and purpose.
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QNT 565 Week 2 Learning Team Reflection &
Peer review

Discuss this week’s objectives with your team.
Conduct peer review (using rubric in course materials forum) of all team
members’ week 1 case studies.
Your discussion should include your choice for RFP (see below), the
topics you feel comfortable with, any topics you struggled with, and how
the weekly topics relate to application in your field.
Prepare a 350- to 700- word paper detailing the findings of your
discussion.
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QNT 565 Week 3 DQ 1
Week 3 DQ 1
As part of its bankruptcy restructuring, on June 3, 2009 General Motors
(GM) launched a new ad campaign that revealed glimmers of a

streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, and GMC)
and fewer models within each brand. What research would you have
done to determine which vehicle models GM should retain and which it
should drop? What would you have measured and with what type of
measurement scale: nominal, ordinal, interval, or ratio? What group(s)
would most likely represent the target population? Have you experiences
a similar dilemma/situation that required research?
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QNT 565 Week 3 DQ 2
Week 3 DQ 2
Provide a simple definition of a non probability sampling and provide an
example of each type of non probability sampling.
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QNT 565 Week 3 DQ 3
Week 3 DQ 3
Jake and 10 other consumers were invited to participate in a focus group
to discuss their experience with using the iPhone. Develop a set of
questions the focus group moderator might ask to gain a better
understanding of their experience. What strategies do you use in writing
the questions to ensure you get reliable and valid responses from the
interviewees?
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QNT 565 Week 3 Individual Assignment
Observation Case Study

Choose one of the following assignment options. Each option requires
you to apply research principles presented in Weeks One and Two.
Option 1: Pedestrian Traffic Case Study
Resources: UOP Material: Week Three Observation Case Study
Read the Pedestrian Traffic Case Study in the UOP Material: Week
Three Observation Case Study.
Write a paper of no more than 700 words in which you respond to the
questions listed in the UOP Material: Week Three Observation Case
Study.
OR
Prepare a 7-10 slide Microsoft® PowerPoint® presentation, including
speaker notes, in which you respond to the questions listed.
Format your paper or presentation consistent with APA guidelines.
Option 2: Yahoo!: Consumer Direct Case Study
Resources: UOP Material: Week Three Observation Case Study,
"Yahoo!: Consumer Direct Marries Purchase Metrics to Banner Ads"
case study in Business Research Methods
Read "Yahoo!: Consumer Direct Marries Purchase Metrics to Banner
Ads" in Case Index of Business Research Methods, then read the

Yahoo!: Consumer Direct Case Study in the UOP Material: Week Three
Observation Case Study.
Write a paper of no more than 700 words in which you respond to the
questions listed in the UOP Material: Week Three Observation Case
Study.
OR
Prepare a 7-10 slide Microsoft® PowerPoint® presentation, including
speaker notes, in which you respond to the questions listed.
Format your paper or presentation consistent with APA guidelines.
Post to both assignments and to your team forum for peer review.
**************************************************
Discuss this week’s objectives with your team. Your discussion should
include the topics you feel comfortable with, any topics you struggled

with, and how the weekly topics relate to application in your field, as
well as how your team is performing as a team (use team self-evaluation
form (found in “tools for teams”)).
Prepare a 350- to 700-word paper detailing the findings of your
discussion and a team self-evaluation form (found in “tools for teams”).
**************************************************
QNT 565 Week 4 DQ 1
Week 4 DQ 1
Based on your readings in the text, how do you feel that descriptive
statistics, probability concepts, and normal distribution concepts can be
used by managers to make better business decisions? How does your
organization use these statistics concepts as it conducts business research
and makes decisions?
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QNT 565 Week 4 DQ 2
Week 4 DQ 2
If we have student scores of 4.0, 3.7, 3.7, 3.7, 1.0 the average would be
3.2 while the median and the mode would both be 3.7. Is one of them
really in the middle? How dispersed is this list? That is, how much do
the scores vary from the middle? Now, look at a routine you do
everyday at work. Which matters most, the average time it takes to
complete it, the most frequent amount of time? How would you go about
finding the middle on the process? How much does the time spent vary?
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QNT 565 Week 4 DQ 3

Week 4 DQ 3
Describe a situation in which a correlation analysis or regression
analysis could contribute to a better decision. The situation can be from
your work, of general interest, or one you experienced in your private
life.
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Research Proposal Part II
Resources: Research Proposal Part I from Week Two
Continue with the Research Proposal your Learning Team developed in
Week Two.

Write a paper of no more than 750 words in which you explain why you
selected qualitative or quantities research, and how the sampling frame
you select will provide you with the appropriate target audience.
Develop the data collection instrument and explain how it will allow you
to obtain the results you want.
Develop an alternative research design for addressing the problem
presented. At the end of this assignment, you will be able to present to
management two ways of capturing data to address the research
problem.
**************************************************
Discuss this week’s objectives with your team.
Conduct peer review (using rubric in course materials forum) of all team
members’ week 3 case studies.

Your discussion should include the topics you feel comfortable with, any
topics you struggled with, and how the weekly topics relate to
application in your field.
Prepare a 350- to 700- word paper detailing the findings of your
discussion.
**************************************************
QNT 565 Week 5 DQ 1
Week 5 DQ 1
How does a researcher determine what statistical test to conduct? What
is the purpose of a statistical hypothesis?
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QNT 565 Week 5 DQ 2
Week 5 DQ 2
What is a significance level? How does a researcher choose a
significance level?
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QNT 565 Week 5 DQ 3
Week 5 DQ 3

Describe a research situation in which inferential statistical analysis can
be used. Explain what method should be used and why. Please first pose
the problem verbally, and then using statistical formalism (hypothesis
testing, regression, or whatever the proper choice is). You need not carry
the calculations.
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QNT 565 Week 5 Individual Assignment Week
Five Calculations
Resources: UOP Material: Week Five Calculations
Read the scenarios in the UOP Material: Week Five Calculations
document and answer the accompanying questions.
Submit your responses to the questions listed in the UOP Material:
Week Five Calculations.
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QNT 565 Week 5 Individual Assignment Week
Five Case Study Review
Resources: "Yahoo! Consumer Direct Marries Purchase Metrics to
Banner Ads" case study in Business Research Methods
Review "Yahoo! Consumer Direct Marries Purchase Metrics to Banner
Ads" in Case Index of Business Research Methods.
Answer the following questions in 350–700 words:
What are the various measurements collected in Consumer Direct?
Describe them.
What analysis would be appropriate for the data collected through
Consumer Direct?
Submit your responses to the questions.
**************************************************

Discuss this week’s objectives with your team. Your discussion should
include the topics you feel comfortable with, any topics you struggled
with, and how the weekly topics relate to application in your field, as
well as how your team is performing as a team (use team self-evaluation
form (found in “tools for teams”)).
Prepare a 350- to 700-word paper detailing the findings of your
discussion and a team self-evaluation form (found in “tools for teams”).
**************************************************
QNT 565 Week 6 Calculations

Resources: UOP Material: Week Six Calculations
Read the scenarios in the UOP Material: Week Six Calculations
document and answer the accompanying questions.
Submit your responses to the questions listed in the UOP Material:
Week Five Calculations.
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Week Six Case Study Review
Resources: "AgriComp" case study from Business Research Methods
Read the "AgriComp" case study in Case Index of Business Research
Methods.
Follow the 6-Step Statistical Testing Procedure and apply it to the case.

Answer the following questions in a paper of no more than 750
words:
Describe the variables that were presented. What level of measurement
(nominal, ordinal, interval, ratio) was used? Explain why you think these
levels are appropriate.
Use the data set to perform a cross tabulation. Considering the results,
what does the data reveal? How would you account for any differences
from dealers?
How do the dealers feel about the program? What recommendations
would you make to management?
Submit your responses to the questions.
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