Qr codes for Trainers

Editor's Notes

• #2: [twitter] Speaking @ 11AM pst on #QR codes for #trainers. Join on Twitter to hear how to use more effectively! Hashtag for session: #qrtips [/twitter]
• #3: [twitter] 22% of the Fortune 50 companies are using #QR codes. Is your company taking advantage of this technology? #qrtips #astd[/twitter] 22% of the Fortune 50 companies are using QR codes. The trend of QR codes is quickly growing in the United States; mobile barcode scanning was up over 4500% in 2011 compared to the previous year. Is your company taking advantage of this technology? Want to make your training more interactive? Would you like to offer additional resources during a learning event, but don’t want to provide a long URL? QR Codes are a great way to increase interactivity in a fun way, and increase the likelihood of the individual to take a recommended action. QR codes are about connections: connecting people with one another AND connecting them to digital content. http://heidicohen.com/qr-code-data/ ● Mobile barcode (QR Code) scanning increased over 2500% from first Quarter 2010 to first Quarter 2011 . Since QR code usage depends on the ability to scan the QR code, the number of end users who have smartphone technology is an important consideration. Data traffic on wireless networks increased 111% in 2011 over the previous year, with 95.8 million active smartphones. Today, the number of wireless subscriptions in the United States actually exceeds the U.S. population; the U.S. has a wireless penetration rate of 103.9 percent. http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1u2j51uhp   http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11 CTIA: U.S. smartphone users now total 95.8 million - FierceWireless http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11#ixzz27sNiidJI
• #4: [twitter] other useful hashtags for session #qr codes for #trainers #socialmedia: #ASTD #qrtips [/twitter]
• #5: [twitter] What do you want to learn about #QR codes today? #ASTD #qrtips [/twitter]
• #6: [twitter] #qr codes for #trainers released earlier this month. Gr8 info to get started with #QRcodes ! http://ow.ly/gGLt7 [/twitter]
• #7: **Personal experiences – ASK audience QR codes provide “opportunities…as input devices in learning environments” 7 Things You Should Know About QR Codes Friday, February 13, 2009 Source(s) ELI 7 Things You Should Know , EDUCAUSE Learning Initiative (ELI)   [twitter] #qrcodes offr bettr collaboration,knowledge transfr, in real-time,Low cost #qrtips [/twitter]
• #8: [twitter] Some benefits of #qrcodes are: green, give participants resources when they want them, provide supplemental info, eval #training. #QRtips[/twitter]
• #9: [twitter] #QRCodes :“quick response” square barcodes of (usually) black & white, link to data: contact info,Website,video #qrtips[/twitter] A QR code (short for Quick Response ) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists [usually] of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. -Wikipedia Color your code Conversion Optimization 101 A conversion simply means that a user completed an intended call-to-action. If you invite 100 people to an event,and 30 people RSVP,the conversion rate is 30%. Conversion rate optimization (CRO) is the practice of increasing the percent of users that act on a suggested action. QR Codes as a Conversion Tool Conversion optimization tactics target… What users want Where users want it What the users need to act When users are most likely to act Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2J51uHP
• #10: Mobile barcode (#QR Code) scanning was up over 4500% comparing Q1 2010 to Q1 2011. Golden Rules of Mobile Barcode Usage: Serve a business objective Add value for the user Provide contextual assistance (e.g. link to get a reader app,call-to-action,barcode alternative,etc.) Test to ensure codes are scannable Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2Isbk5j
• #11: Although QR codes are fairly new in the United States, they are prevalent in Japan and have been used there for over a decade! Today, we see QR codes on signs, in advertisements, and packaging for products. Other software companies have developed 2D codes that work much like, and therefore compete, with QR codes. The most familiar of these would be MS tags, created by Microsoft. One disadvantage of MS tags is that they can only be read using a Microsoft Tag Reader, whereas QR codes can be scanned and read by a number of applications.
• #12: [twitter] Customize your QR code with color, a logo, rounding edges, or multiple pieces of data. #QRtips[/twitter] Adding color to your QR code enables you to “brand” it to match your company logo. Codes can even be multiple colors or have a color gradient and still be scannable. The key element to remember is that the code design itself should be a darker color, while the background should be a lighter color. As long as there is sufficient contrast between the two color choices, the code will be easy to scan. When the QR code is scanned, it allows the end user to view information. This may include a message of text, a URL, or other data, such as LIKE on Facebook or FOLLOW on Twitter. Some codes include more than one piece of information: Website address, LIKE on Facebook and FOLLOW on Twitter. Other QR codes may be used to facilitate any number of smartphone functions, like sending an email, IM, or SMS. The ease of using the codes make them an attractive tool for businesses, whether used in human resources, training, or marketing. Additionally, QR codes can provide you with information about the end user. The codes can have the ability to read the location and characteristics of the phone that scanned it, and even customize the content based on location, time, and even features or capabilities of the phone. Some QR codes can contain variable data. This means that some contain personalized URLs. This is most often when the QR code is being used to drive survey data, in which you can direct the end user to the survey with certain pieces of information already captured when they enter the survey.
• #13: [twitter] Guidelines for #qr codes: Business objective,add value,Provide contextual assistance,Tested with multiple applications. #qrtips[/twitter]
• #14: [twitter] #QRCodes improve conversion rate (user completed call2action). [/twitter] [twitter] Try qrcode.kaywa.com to create #qrcodes[/twitter]
• #15: [twitter] Use youscan.me for #qrcodes with multiple uses: #Facebook,#Twitter, FourSquare, #YouTube,and more. #qrtips[/twitter] Youscan.me is my favorite QR code creation tool. Not only is it FREE, but it has superb functionality, as it enables you to have more than one action embedded in a QR code. This makes it easier than ever to connect with your end user in a variety of social media tools, including: Facebook, Twitter, FourSquare, YouTube, Vimeo, SoundCloud, a website URL, Text information, Google Places, and application stores.
• #16: [twitter] youscan.me also offers #qrcodes analytics to eval effectiveness.#qrtips[/twitter]
• #17: [twitter] #Kaywa http://ow.ly/gGMB5 : create or decode #QR codes FREE with a URL, text message, phone number, or SMS. #qrtips [/twitter] Kaywa http://qrcode.kaywa.com/ is a great website that enables you to create QR codes at no cost. They also have a reader application to decode QR codes. You are then able to save the QR code as an image for placement on documents, or on the web. With Kaywa, you can create a code with a URL, a text message, a phone number, or SMS. This service is free, however, if you want to utilize their analytics, you must subscribe to the paid version.
• #18: [twitter] Also try Google Chrome's QR-Code Tag or for Firefox browsers,try Mobile Barcode. Create QR code for site in your web browser. #qrtips[/twitter] If you want to create QR codes from URLs on your computer or phone, there are two applications to explore. For those who use a Google browser, Google Chrome has QR-Code Tag . If you use a Firefox browser, the application I recommend is Mobile Barcode . Both of these let you generate a QR code for the site in your web browser. If you are reviewing an article, blog, or find a relevant video, this expedites the process of sharing a QR code leading to that content.
• #19: [twitter] Link shorteners like bit.ly help simplify your #qr code, making it easier&faster to scan #qrtips[/twitter] BIT.LY TINYURL.COM OWL.LY
• #23: [twitter] One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. #qrtips [/twitter] One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. You can see how many people completed the intended call-to-action! This will enable you to evaluate the effectiveness of your code in conversion optimization. Additionally, if you use the same URL repetitively, using bit.ly or owl.ly will also store these website URLs. Goo.gl also provides user analytics, such as time of day, date, location, browser and platform. In this bit.ly example, 109 people have used the link I created for “The most Complete Twitter Application List”. I see also that 8552 have viewed this page, and 186 people have saved this URL. Bit.ly also summarizes other data, such as this graph that shows when people used the bitmark. Other data it provides includes: how the individual received the URL (whether direct via email, etc, or through another application, like Facebook), and the end users’ country location.
• #24: [twitter] #QR codes should have text description to explain what the QR code is for. [/twitter] [twitter] May also be beneficial if you include a shortened URL along with the #qrcode #qrtips [/twitter] Regardless of where you post your QR code, I always recommend some sort of text to explain what the QR code is for (we will See examples of QR code with Twitter or Facebook LIKE). It may also be beneficial if you include a shortened URL along with the code; this allows individuals who don’t have a smartphone or don’t want to scan the image still take action if they choose. Whenever you post a QR Code it is essential, in my mind, that you also put a textual element to it – if you’ve not used them before you might need to explain what they are. if nothing else you put a shortened URL along with the code on the page so people without the ability to read the code can still participate. This is why I like Snap.vu – it adds the short URL to the image.
• #26: [twitter] Infographic http://bit.ly/SlHeCP 6/12 had 5.3mil scans of #qrcodes; highest ever. What R implications for #training? bit.ly/10KCQQ3 #qrtips [/twitter]
• #27: [twitter] Try likify for #qrcodes to help end users like you on #Facebook#qrtips [/twitter]
• #28: [twitter] #qrcodes help you differentiate from others http://bit.ly/CVwQRCode #qrtips[/twitter]
• #29: [twitter] Send #qrcodes via other social media networks like #twitter and #facebook #qrtips[/twitter]
• #30: [twitter] Use #qrcodes pre-session by creating links to registration, prework, or survey for participants #qrtips[/twitter]
• #31: [twitter] Before using #qrcode in training, ask: What is the goal or learning objective? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: What will the code do to enhance the activity or information? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: Does the QR code enrich the activity with FUN as well as supplemental information? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: How will you support learners who need assistance? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: how will you measure if the activity has been successful (Kirkpatrick’s Levels 1-3)? #qrtips [/twitter]
• #32: [twitter] Integrate #qrcode in #training. Link to: download app, Supplemental reading,Slideshare,Delicious,Contact information,Videos,Surveys #qrtips [/twitter]
• #33: [twitter] Examples of surveys include employee satisfaction surveys,exit surveys,customer surveys,testing,& on name tags #qrtips [/twitter] Customer service survey: Feedback Surveys on Sales Receipts Without a QR code,requesting feedback on receipts can lack visual attention,accuracy and speed. Business goal: Capture customer feedback Conversion challenge: Increase # of completed surveys Industry: Retail,hospitality,food,recreation,entertainment Include a QR code on receipts that encourage users to scan and rate their experience. Feature an incentive like a discount off their next purchase or a lotto contest (i.e. “you’ll be entered for a chance to win a ___”) to add value for the user. Conversion tip:Dynamically generate the QR code so that it’s automatically encoded with the transaction ID and timestamp to lesson the amount of data a user would need to provide. “ When”opportunities: Immediately after purchase Barcode content: Link to a feedback survey Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2JLYNU7 a program from The Kennedy Center recently included a sheet with a QR code that linked visitors to a customer satisfaction survey.
• #35: [twitter] Use #qrcodes in distribution of materials: Reading, calendar items, Recruiting,Webinar What’s new, Orientation #qrtips [/twitter] [twitter] Create your Calendar Event QR codes Here: bit.ly/QRCalendarEvent #qrtips [/twitter] Different topic, different colors i.e. All training QR codes red All recruitment QR codes blue
• #36: [twitter] Download a copy of this presentation, #QR codes for #trainers here: http://bit.ly/slideshareKella #qrtips [/twitter]
• #38: [twitter] #youtube video shows how to create #qrcodes for videos http://bit.ly/U6KfUy #qrtips [/twitter]
• #39: [twitter] Use #qrcodes for communication activities #qrtips [/twitter]
• #40: Use #QRCodes to announce meetings,contests,birthdays or service anniversaries.
• #42: [twitter] Post-training, #qrcodes can be analyzed for conversion optimization #qrtips [/twitter]
• #43: [twitter] Post-training, #qrcodes use #qr for: Summary of key points,Copy of session tweets,Document with all QR codes,Bookmarking resources #qrtips[/twitter] A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or create a QR code to access the documents and post in your social media(or both). A copy of the session tweets. You can create a transcript, and then use a QR code to disburse these to your audience. Create a master document with all of the QR codes and a description of what they direct the end user to do. Providing additional resources or tools to the participants (another item to create a QR code for the link!). You can also put all of your resources in a bookmarking tool like delicious, and then create a QR code that will open that bookmarking page.
• #44: [twitter]What are your takeaways? #qrtips [/twitter]
• #45: [twitter] Do you have any questions about #QR codes? #qrtips[/twitter] [twitter] Thanks for participating in #qrcodes for #trainers. Keep the conversation going! #qrtips[/twitter] [twitter] Check out my QR Code resources on Delicious: http://bit.ly/deliciousastdtk13 #qrtips [/twitter][twitter] Download copy of the slides:http://bit.ly/slideshareKella #qrtips [/twitter]