This document discusses how QR codes can help businesses connect with local consumers. It provides several QR code facts and trends, including that over 6 billion people use mobile worldwide, nearly half of smartphone users have scanned a QR code, and around 40% of scanners shared the information or made a purchase. The document also notes that 42% of consumers would scan a code for a discount and 45% of US businesses use some form of mobile marketing including QR codes. It argues that QR codes can provide benefits like instant and targeted communication, promoting customer engagement and loyalty, and increasing exposure, sales and revenue. Businesses are encouraged to use QR code marketing rather than traditional advertising methods.