Quality mark presentation
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The Intertek Quality & Performance Mark is a certification mark that provides third-party validation that a product meets baseline quality and performance levels through independent testing. The mark is designed to help manufacturers and retailers differentiate their products and build consumer trust by demonstrating a product's durability, functionality, lifespan, usability, and workmanship through standardized testing methods. Certification is valid for one year and provides marketing support through product labeling, packaging, displays, and an online listing.
Quality mark presentation
- 1. The Intertek Quality & Performance Mark Date, Location www.intertek.com 1
- 2. About Intertek • A leading international provider of engineering, testing and certification services to a wide range of global and local industries • Partnership with Intertek brings increased value to customers’ products and processes • Ultimately, we support our clients’ success in the global market place www.intertek.com 2
- 3. Our industries Supporting our customers in their global trade….. Our organization The industries we operate in What we do Agriculture Testing CONSUMER GOODS Automotive Inspection Chemical COMMERCIAL & Consumer Products Certification ELECTRICAL Electrical & Electronic Auditing Energy & Fuels Quality Assurance COMMODITIES Food Advisory Government CHEMICALS & PHARMA Industrial IT & Telecom Minerals INDUSTRY & ASSURANCE Pharmaceutical Retailers www.intertek.com 3
- 4. End to End Supply Chain Support Product Supply Chain Component DESIGN RETURNS QUALITY • Product Component PRODUCTION CONTROL DISTRIBUTION RETAIL & RECALLS • Process Component Testing Inspection Certification Auditing Outsourcing Advisory Training Quality Assurance www.intertek.com 4
- 5. Intertek’s Global Network Countries Locations Staff 100+ 1,000+ 25,000+ Floated May 2002 – LSE: ITRK FTSE 100, Support Services Sector Market Cap – £1.5B AMERICAS EMEA APAC www.intertek.com 5
- 6. How Do You Prove that Your Product is the Best Choice? • How do you translate your key differentiators to your customer as they make their purchase decision? • How do you help customers navigate product features? • How do you justify pricing for on-the-spot pricing comparisons? • How do you show your product has integrity? www.intertek.com 6
- 7. Intertek’s Quality & Performance Mark has been created to help our customers demonstrate their commitment to quality. To consumers the mark is third party, validated proof that a product meets or exceeds key purchasing criteria. www.intertek.com 7
- 8. Why Does the Market Need Performance Certification? • In a world of product recalls, feature creep and questionable supply chain practices, Quality is a top of mind purchasing criterion. • Consumers are more critical, conduct more research, make more comparisons and are more analytical than ever before. • When buying a product, what consumers are seeking is truth. Truth that will lead them to the right choice – in a world of countless choices. • Intertek’s Quality Mark has been created to help our customers demonstrate their product’s quality and performance. www.intertek.com 8
- 9. What Goes Into the Mark? Third party verified testing “Independently tested for Quality and Performance” www.intertek.com 9
- 10. What Goes Into the Mark? “Baseline” quality tests Third party verified testing (1 to 5 tests are performed to “Independently tested for Quality and expert specifications) Performance” • Durability: Evaluates range of conditions product can handle and continue to function • Functionality: Performance of product’s functions & features under normal use • Life Cycle: Evaluates how long product lasts in normal operation • Usability: Ease of use for intended tasks • Workmanship: Verifies product’s physical characteristics for high quality fabrication www.intertek.com 10
- 11. What Goes Into the Mark? “Baseline” quality tests Third party verified testing (1 to 5 tests are performed to “Independently tested for Quality and Performance” expert specifications) • Durability: Evaluates range of conditions product can handle and continue to function • Functionality: Performance of product’s functions & features under normal use • Life Cycle: Evaluates how long product lasts in normal operation • Usability: Ease of use for intended tasks • Workmanship: Verifies product’s physical characteristics for high quality fabrication “Above and Beyond” tests • Manufacturers Claims: (Optional 6th test highlights manufacturer’s differentiators. Test results on swing tags, POP, website) www.intertek.com 11
- 12. What Goes Into the Mark? “Baseline” quality tests Third party verified testing (1 to 5 tests are performed to “Independently tested for Quality and Performance” expert specifications) • Durability: Evaluates range of conditions product can handle and continue to function • Functionality: Performance of product’s functions & features under normal use • Life Cycle: Evaluates how long product lasts in normal operation • Usability: Ease of use for intended tasks Researchable results • Workmanship: Verifies product’s physical characteristics for high quality fabrication • Model & certification #’s • Intertek website link “Above and Beyond” tests • Manufacturers Claims: (Optional 6th test highlights manufacturer’s differentiators. Test results on swing tags, POP, website) www.intertek.com 12
- 13. How are the Levels for the Five Areas Set? • Workmanship, Usability and Functionality Level Setting Guidelines: – Assessments are rated on a 1 to 5 rating scale – An average rating of 4 or 5 for the overall – No one aspect being rated less than 3 www.intertek.com 13
- 14. How are the Levels for the Five Areas Set? • Durability and Life Cycle Level Setting Guidelines – Target = Top 30% – Determined by: • Option 1: Publicly referenced data/studies. • Option 2: At least two Intertek experts establish a range and consensus on the approximate 30% level. • Option 2a: At least two Intertek experts to establish a reasonable consensus on expected product life. Then the expected product life can be used as the 30% mark. Example: cell phone useful life. • Option 3: If option 1 and 2 are not available then at least two other products (from different manufacturers) should be acquired and tested to compare to the product under test. – Levels reset each 12 months www.intertek.com 14
- 15. How Does it Work? • You choose from one to five certification tests • Pass/fail tests are conducted to each quality and performance feature • Each test passed allows you to post results, testifying to a baseline level of quality for that product • To show a further level of differentiation you can test additional manufacturer’s claims. If validated they can be described in detail on mark labeling and POP www.intertek.com 15
- 16. Mark Merchandising Product www.intertek.com 16
- 17. Mark Merchandising Package Labeling www.intertek.com 17
- 18. Mark Merchandising Manufacturer’s Claims Baseline Claims (CheckPlus Performance) Spotlighted Spotlighted Hang Tags www.intertek.com 18
- 19. Mark Merchandising Product Promos www.intertek.com 19
- 20. The Mark Implementation System • Once your product completes testing, certification is issued, good for one year • Online listing in our comprehensive directory • Certification explained and supported by consumer facing website www.intertek.com 20
- 21. Performance Mark Benefits • Consumer – Reassurance as to quality and performance – Independent third party validation – Navigation among product choices and features www.intertek.com 21
- 22. Performance Mark Benefits • Manufacturers and Retailers – Differentiate product – Protect and deliver on brand promise – Build brand reputation – Gain buyer’s support and trust – Broadens market from early adopters – Support of an independent third party to validate marketing claims – Means to validate sourced product components (manufacturers) or product lines (retailers) www.intertek.com 22
- 23. Performance Mark Benefits • Trade Associations – Validate and spread the use of new technologies – Proactively champion good values (supply chain validation, etc.) – Further support association programs through a consumer facing performance mark – Additional level of performance builds on programs – Benchmarked level of quality assurance for industry www.intertek.com 23
- 24. Questions? For more information on the Intertek Quality & Performance Mark, please contact: www.intertek.com 24
Editor's Notes
- #7: The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
- #8: Larger issue, in terms of market demand and in terms of customer pain, is that quality has become a top-of-mind issue for the consumer. The mark provides a way of demonstrating, through a third party validation, that by passing testing to key purchasing criteria the product is a quality product
- #10: The labeling shows what goes into the mark
- #11: Durability : Evaluation the range of conditions a product can handle and continue to function. Usability : Assessment of the ease of use for the intended tasks. Function: Evaluation of performance of a product’s main functions and feature under normal use. Workmanship : Verification of a product’s physical characteristics which are indicators of high quality fabrication and handling techniques. Lifecycle : A demonstration of function for the basic lifetime usage cycle of a product. Above and beyond testing . An optional product testing category which allows the highlighting of a product’s differentiators; Marketing Claims; Verification that one or more of the product claims are met and/or exceeded.
- #14: The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
- #15: The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
- #17: The mark, once awarded, can be utilized in a wide range of a customer’s marketing efforts. In support of those efforts we will provide a complete style guide.
- #23: Provides means, if manufacturer or retailer has made a commitment to quality that they can demonstrate that commitment.