Quantitative Analysis for Foodavinci Branding
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The document discusses feedback about potential names for a food-related venture, focusing on 'foodavinci' and alternatives like 'menubend' and 'switchcook'. Participants emphasize that 'foodavinci' is memorable and conveys creativity, aligning with Leonardo da Vinci's innovative spirit. There are concerns about misspellings affecting branding, but most agree that 'foodavinci' effectively captures the essence of the company's mission.
Quantitative Analysis for Foodavinci Branding
- 1. QUANTITATIVE ANALYSIS FOR BRANDING TINK NEWMAN – APRIL 14, 2013 Hafiz Kodomo Its food made by da vinci... And it has promise... As art is to cooking just like math is to engineering... Essentials... Linda Tamara like the above comment by @Hafiz, and also the other names didn't "speak to me" Friday at 9:33am ·∙ Unlike ·∙ 2 Maja Milojevic It's more fun and creative. Catches my interest more.
- 2. QUALITATIVE SUPPORT FOR FOODAVINCI “My investor requires a justification of my company name before we sign papers. I need to prove or disprove one of these names. Even if you don't know what the company offers: which name you gravitate towards or would recommend to your family? PLEASE include why you do or don't like the name. This is very important to me. :) Menubend Foodavinci” -‐Tink Gregg Lu foodavinci... menublend sounds like something Billy Mays would try to sell Tink Newman Bend...but I get it. Lol Gregg Lu oooo... freudian slip! .. makes it even better Gordon Swenson Menubend or menublend Tink Newman Why? Kyle Nealy Stick with Foodavinci. Da Vinci was known for innovation, invention and intellect all of which your company aims to communicate through its ideology on food. Aaron Ottho Reciplace Aaron Ottho Like recipe replacement Tink Newman Kyle Nealy, trying not to be biased here, but major brownie points for you. Tink Newman Not bad Aaron Ottho. Pretty darn good. You advertising guru. Anyone reading the thread, Reciplace is up for vote too. Gregg Lu why do you think Foodavinci is an appropriate name? Tink Newman Gordon Swenson why do you prefer Menubend over Foodavinci? Curious. Steve Pollino I second what Kyle said
- 3. Kyle Nealy Love brownie points! Also, I think that the other names are a little too literal. They get the point across but I think they close you off to branding options. However, I'm not a marketing guy whats so ever. That being said, from a purely naive user standpoint, Foodavinci seems less like a name for a "fad" websites, it gives the impression of a strong brand. Of course, that is just my subjective perspective. Friday at 9:37pm via mobile ·∙ Unlike ·∙ 5 Tink Newman Awesome. Gregg Lu I think the name is interesting enough to gain a following and differentiate yourself in search engines if people only remember part of the name Friday at 9:38pm via mobile ·∙ Unlike ·∙ 2 Tink Newman Maybe you're not a marketing guy but you're VERY articulate. You read my mind. Tink Newman Gregg Lu I think you have a good point. I welcome arguments here though. Tink Newman Kyle Nealy see two posts above. Amanda Chanimal Foodavinci hands down for this one. Friday at 10:13pm ·∙ Unlike ·∙ 2 Tink Newman Awesome but I need a reason-‐ from the depths of your heart. Amanda Chanimal Because Foodavinci was from the depths of your heart. These new names just don't communicate well from you Friday at 10:14pm ·∙ Unlike ·∙ 2 Amanda Chanimal Don't second guess yourself... The Former Tink knew what she was doing all along Tink Newman Thanks...the issue was brought up because some people couldn't spell foodavinci. Don't know why-‐ if they knew who he was... Patrick Bourke I still see Foodavinci as the bigger idea of taking the current food problem to the point of infusing it with paradigm changing ideas just as Davinci did with problems in his time... "A flying machine... That's crazy" Friday at 10:27pm via mobile ·∙ Unlike ·∙ 3 Tink Newman "A substitution machine. ..that's crazy." As for the overall vision and concept of changing ideas, you nailed it.
- 4. Ernestine Leonard Newman A Food Substitution machine and have a sketch of his flying machine to click on to start the process (maybe). Jason Uswak People spell Walmart as Wallmart still. I think we're good. Friday at 11:09pm via mobile ·∙ Unlike ·∙ 2 Aaron Ottho Or reciplacement Steven Conklin Both names will need branding to go w/ them to explain the concept. Foodavinci works and I agree, don't second guess yourself… Yesterday at 4:28am ·∙ Like ·∙ 3 Tyler Mosher Foodavinci is flexible as a brand name as your business plan develops and services change ... But the brand sticks. Menubend just pushes me away. I am not akin to some of the new branding names on the market. If I don't understand it I don't buy it. A play on the word of mindbend throws me a curve and I don't trust it. A name such as Foodavinci says to me it is food and it implies creativity. So for me I think creative food. What else do you want??? Yesterday at 6:23am via mobile ·∙ Unlike ·∙ 3 Parag Khare Foodavinci Tink. The name speaks multitudes for the future product offering and will encompass one solid vision. Aaron Ottho I think foodavinci is solid and memorable enough to work. Very few web brands have names that are immediately self explanatory. Yesterday at 8:49am via mobile ·∙ Unlike ·∙ 2 Aaron Ottho Whats a google? Flickr? Digg? Yahoo? Yesterday at 8:50am via mobile ·∙ Unlike ·∙ 2 Aaron Ottho I dont think the name is holding you back in any case. Its unique and it doesnt imply you are something else. Note: your site has nothing to do with menus -‐ makes me think you provide services for restaurants. Yesterday at 8:53am via mobile ·∙ Unlike ·∙ 1 Francesca Garfias Foodavinci for sure. It's catchy and unique. Not menubend. Sounds cheap Yesterday at 9:38am via mobile ·∙ Unlike ·∙ 2 Denise Cobian Hussinger Foodavinci! THE ART OF FOOD MAKING
- 5. Foodavinci Follower Quotes Tink Newman After studying the great artist Leonardo da vinci, his quest for creativity, knowledge and innovation seemed like a great metaphor to embrace giving the world the creativity of working with food substitutions. As leaders, we both have special diets, sing, are athletes, are involved with the fine arts and business. Craig Drebit Very interesting. I also really liked the name but was confused as to how it was related to Leonardo (who is one of my heroes). Craig Drebit Both are strong names. Craig Drebit that's a good reason to change it [because of misspelling). Though I really like the old name. Gregg Lutton-‐ I think Foodavinci is a unique and memorable name with marketable opportunity. Any issue surrounding possible misspellings are a result of people sharing Foodavinci in a mouth-‐to-‐mouth context, so not hyperlinking the website address. When people go to search Foodavinci on Google they could come to a myriad of results that would all be solved by SEO; and, Foodavinci buying the URLs of the mispellings and creating re-‐ directs to the Foodavinci site. I'm of the opinion that a web based company needs strong SEO and I'm also of the opinion that re-‐branding, whilst vogue, is a costly endeavour that is best avoided. John Newman -‐ Foodavinci would mean an innovative food creation source. DaVinci was creative and innovative. It has the cool factor, don’t forget that. Amanda Chanimal -‐ Foodavinci makes me think of all my foodie friends who would lay down $200 on truffle oils. Maja Milojevic-‐ It's more fun and creative. Catches my interest more. Random student – It seems a little pretentious Invoke designer – it makes me think of food and art. Husky Gas Station owner (and owner of 4 other businesses) – My favourite from you choices? Foodavinci. *shrugs shoulders like it’s obvious*.
- 6. Switchcook Craig Drebit -‐ Changing how things are made. Ernestine Newman -‐ it makes me think that someone else is being the cook, like teaching kids to cook. Jevta Lukic This is hard! There's some interesting names on here! Travis E Thiele IngrediAnswers Amanda Chanimal -‐ Switchcook makes me think of people (like me, more often than not) who want a damn good salad for cheap, but a quality one too. NEW FACEBOOK THREAD Do you like the Foodavinci updated logo and the possible alternative name Switchcook? Do you like the arrows to indicate "switching substitutions"? – Tink Craig Drebit I like the new name but not the first logo. The second one is pretty dope. How did the Foodavinci name come into being? Tink Newman After studying the great artist Leonardo da vinci, his quest for creativity, knowledge and innovation seemed like a great metaphor to embrace giving the world the creativity of working with food substitutions. As leaders, we both have special diets, sing, are athletes, are involved with the fine arts and business. Craig Drebit Very interesting. I also really liked the name but was confused as to how it was related to Leonardo (who is one of my heroes). Tink Newman hm. thanks for letting me know. are you confused now still or do you think a name change would be a good idea?
- 7. Tink Newman I also look at this website like it will be a hero to helping many people with special diets. Tink Newman the name literally translates to the concept of 'food' 'to' 'win' in italian. Craig Drebit Both are strong names. I find that Switchcook is more descriptive as to the purpose of the organization but Foodavinci is far more unique. Whether it's a good idea to change the name depends on the goal. Was the old name not being promoted enough, was it not successful? Tink Newman It is just that a few people misspelled it, so a potential investor is questioning whether it is the best name to go with. Tink Newman We are not promoting at all right now because we are still building the prototype. Tink Newman What things does switchcook make you think of? Craig Drebit that's a good reason to change it. Though I really like the old name Craig Drebit Changing how things are made. Craig Drebit LOL I know. I'm not entrenched in the movement like you are but if it is going to be mispelled and possibly overlooked, perhaps simpler is better. Tink Newman possibly. I've come up with all the simplest names (so far) that convey the meaning though, and 16/26 people voted for Foodavinci over any other name... Friday at 11:42am ·∙ Edited ·∙ Like ·∙ 2 Amanda Chanimal If you could name 3 values of your company and 3 services, what would they be? Tink Newman 3 Values: Creativity, Knowledge, Wisdom, 3 Services: Substitutions system, online grocery shopping, Nutritional and Chef consulting. Amanda Chanimal Your values make me want Foodavinci. Your services make me want Switchcook. I was hoping to help you out here haha Amanda Chanimal In all honesty, though. If you were to market to educated people who want a unique and creative way to try new foods...Foodavinci Amanda Chanimal If you're marketing to the working professional who really does not have time or much money to spend and you want to appeal to that fast-‐paced person... Switchcook
- 8. Ernestine Leonard Newman I think the hook/arrows look strange. You are trying to build a creative beautiful website that people will want to browse recipes and shop for hard to find (expensive) foods! Anything gluten free is expensive! Kyle Nealy This is the one i was referring too, instead of a "switch" sign, i interpreted it as an infinite sign. Friday at 10:17pm via mobile ·∙ Unlike ·∙ 1 Kyle Nealy I don't think any of these ones really get the whole "infinity" design across, they definitely allude to it (or maybe that's just the nerd coming out in me). When I glanced at this earlier the first thing I thought was "infinity, infinitely many ideas for food, etc" I'm not sure that was your intent for these logos but, I thought, perhaps, it might be an idea you might want to play around with and draw up a couple more logos with that in mind. Just a personal thought more than anything. Denise Cobian Hussinger don't like the name Switcook. I like Foodavinci...THE ART OF FOOD. I don't get the arrows....alternative switches? Nope, don't get it. Sorry.