The media project aimed to create a horror/thriller film that used and developed conventions of the genre. It used conventions like graphic blood and the color red to identify the genre and create intrigue. It challenged conventions by presenting the opening nightmare sequence in daylight rather than darkness. The narrative presented a confusing opening scene before a calming period, and camera work and editing created continuity between shots. Sound was used to suggest events were dreams rather than reality. Mise-en-scene and setting in the woods created familiarity with the genre. Inspiration was drawn from films like Insidious, It, Halloween, and Paranormal Activity.