The document discusses how the media product challenges conventions of real music magazines. It uses modest font for the title rather than large and bold. Images are taken outdoors rather than just studios. Costumes are casual rather than trying too hard. Both male and female subjects are included to look disheveled and rebellious. Font and layout are clear without being too formal. The written content uses techniques like alliteration. The genre is suggested through images, stories and models reflecting alternative indie music rather than punk. While trying to be innovative, some conventions were followed to appeal to audiences.