Question 2 – how effective is the combination
- 1. Question 2 – How effective is the combination of your main product and the ancillary texts? By Emma Leigh Gardiner
- 2. What were you trying to achieve in your main production? In our main production we aimed to achieve producing a five minute film with the ‘romantic drama’ genre. Our film fits in this genre as it follows the generic conventions of a romantic drama, for example it has both a boy and a girl character who fall in love but are faced with a problem along the way. It also has a happy ending which is, again, typical of a romantic drama. Finally the music we added to our film also helped us to achieve this aim as the love songs fitted in with our themes and storyline. We also aimed to attract our target audience when making our main production by ensuring they would be interested in what was happening in our film, for example we used young characters who they could relate to.
- 3. Was this also reflected in the two advertising products? These aims were also reflected in the two advertising products that we created alongside our five minute film, a film poster and a radio trailer. Both fitted in with the themes that appear in our film and linked to the content of our film. For example, we ensured that they all fitted together by using the same music on both our film and radio trailer and using snapshots from our film as photos on our radio trailer. We also cut a part of sound from our film and put it into our radio trailer to give them a quick idea of what our film is about.
- 4. How effective do you think the two ancillary texts are in selling your production? Overall I think that the two ancillary texts are effective in selling our production. Firstly they are two different types of media meaning they may attract two different groups of our target audience, for example those who listen to the radio and those who visit the cinema and see our poster. This is effective as it markets our film to a wider audience and will hopefully attract more people. Also I think they are effective selling tools as they give the audience an idea of what the film is going to be like and if they are going to enjoy it, making them want to go and see it. Finally, they give our film publicity as if someone sees the poster or hears the radio trailer it is likely to stick in their mind and give them a topic of conversation when they talk to their friends and family.
- 5. Our final film poster Our final film poster was developed from both our own imagination and knowledge along with ideas from real advertising products. We used photos of the characters from our film to make it seem realistic and to allow the audience to identify their relationship and relate with the situation. We also added the tag line from our radio trailer onto our poster to ensure that they both give the same message to the audience.
- 6. Real advertising products In order to develop our film poster we took ideas and examples from real advertising products like this poster. As the storyline and genre of ‘The Perfect Man’ was similar to ours, we decided to use ideas from this poster and used photos of our couple together in order to introduce our characters and their relationship. We also made sure that the title of our film stood out so that the audience were immediately aware of what it was.