![MAIN IMAGE[S] [BROKEN CONVENTION]
• Conventionally the main image in the article is the artist on the cover, like
I have done with Ty.
• Ty is the photo on the page because the article is all about him, but the
Bape shark full zip hoodie is done all the way up covering his face as
that’s a style in the rap scene such as Ian Connor [pictured below], but
also to insinuate he is a dark horse in the industry – He’s earned enough
respect to wear a brand such as Bape (massive in the hip-hop genre) but
not expected to do as well as he has done.
• I have made sure he is dressed in stereotypical hip-hop clothing to keep
the street feel to the page as there aren’t any more photos on the article
page.
• However, a stereotypical music magazine article shows the celebrity's
face, and so in the midst of the article I included another medium sized
image of the artist to show his face.
• My reasoning for this is on the next slide but a big factor is that I felt as
though the faceless photo on my article page is a very aesthetically
pleasing graphic, and so it’s eye catchy and interesting to a reader.
Furthermore, this slight break in convention gives my magazine
individuality, which is essential to do well in an oligopolistic market such
as the magazine market.](https://image.slidesharecdn.com/question1eval-170503140159/85/Question1-eval-16-320.jpg)
Question1 eval
- 1. By Adam Osborne MEDIA EVALUATION
- 2. Q1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
- 3. MAIN COVER I made sure I had a really subtle background in order to direct all of the attention to the information on the cover such as the masthead, cover lines, cover image and headline.
- 4. WAYS IN WHICH MY COVER IS CONVENTIONAL The cover image relates to the headline – the headline is about an artist called Ty, and the cover image is Ty. The main purpose of a headline is to draw an audience in with information they want to know about – and this is supported with a cover image. Eye contact – Ty is looking straight at the camera. This is a generic convention and the reason I followed this convention was because the use of eye contact on a front cover is a straight connection with the reader, the page is looking at the audience and drawing them in.
- 5. COMPARING WITH EXISTING MAGAZINES Here are two already existing music magazines from a similar genre, and like my magazine they both use medium close up portrait shots with eye contact to portray the cover star. I used this with my magazine because it’s a close enough shot to recognize the artist from a distance to draw people in, but at the same time enables the reader to get a hint or possibly be inspire by the clothes being worn by the artist.
- 6. MASTHEAD I made sure the masthead covered the whole width of the page like a lot of magazines in this genre have done. I have done this because it draws the reader in and the brand name is easily noticeable and recognizable as it’s so apparent. I thought this was especially essential in my breakthrough magazine as I need to get a brand name out there and he only ay to do that is promotion, and a big band name on the cover is a great way to self promote. I have used a different font for the masthead to differentiate it from the rest so it’s really distinguishable so it almost acts as a logo – this is because whenever the reader sees that font they then know it’s the brand, which effectively acts as a logo. I also made sure it filled up a noticeable portion of the page – this makes both the cover image and the brand the two focuses of the front cover. I think this is crucial in a magazine as the cover draws the attention from people who want to know about what’s happened to the cover star, and the masthead or brand name is then remembered and could therefore attract regular customers.
- 7. COVER LINES • My cover lines follow conventional magazines in the aspect that they are situated to both the left and right of the page. I followed this convention because it means the most attention is focused on the cover image and you can see all of him instead of cover lines being in the way. • They are aligned with margins so they look like they have a purpose and looks better presentable. • Big artists names are made to stand our more to pull audiences in and catch people’s eye.
- 8. HEADLINE • The headline displays the artist’s name, which is linked to the cover image. I have kept this conventional because it’s a tease for the audience – the headline is a cliffhanger and so it makes the reader want to read more, which is what the purpose of a cover is for. • It’s the second largest writing on the cover as it’s supposed to really grab the attention of the reader – however the brand name and logo is more important as it signifies what the magazine is. • For my headline I felt the font was essential to get right in order to project the right image, which for my genre, was urban but a very aesthetic look. The font is called “Urban Jungle” and the bottom of the letters are rooftop buildings, which is something you see in big cities, which is also where the rap scene takes place. • The sub headline below the headline I have kept conventional as it half explains the headline but entices you to read more. An example of an already existing magazine with a headline and sub headline is the “Q” magazine above.
- 9. SELLING LINE • The selling line is conventionally next to the masthead and I have kept this convention because it’s tells you what sort of magazine you’re looking at. I have tried to be as concise but informative as possible with my selling line as it’s what a potential customer will see at a quick glance on a shelf, which is especially vital for my magazine as it’s a new magazine on the market and not a worldwide famous one with an established fan base. • I have made it smaller than the masthead to prevent diverting attention away from the brand name, but kept it next to it so it’s clear to see.
- 10. CONTENTS • The contents is the home page of a magazine – for this reason I tried to make my contents page as stereotypical as Hip-Hop and R&B can be. • I have used a Supreme store in London for the background as the urban location sets the scene for the focal point of my magazine.
- 11. BACKGROUND • Supreme is an iconic clothing brand name for the hip-hop music industry – worn by the biggest names such as Chris brown, Kanye West and A$AP Mob (listed in the contents and pictured). I took the photo while I was in London. I made supreme the focal point of the contents as it symbolizes the hip-hop genre, therefore for someone reading this magazine knows it’s conventional. • Hip-hop is also stereotyped to be in the streets or street music, and so the collaboration of Supreme in an urban area really combines the two aspects together.
- 12. • My inspiration for a single column contents was from Mix-mag magazine which shares similar genres to mine. I chose only 1 column as I knew I was using a photo as background – this enabled the background to be more visible as there wouldn’t be as much obstruction from text. • Something else I took from Mix-mag was the concept of a very brief summary of what is on a particular page. I used a smaller font so it’s easy to distinguish from other pages, and highlighted parts which would really catch a reader’s eye – such as “Alexander Wang”; a well known fashion designer who is popular with this genre of music, A$AP Rocky is known to rap about Wang in his music. • However to highlight and emphasise key parts in the magazine that will catch people’s eye I have used different sized fonts and colours. For example “Supreme” has been enlarged and coloured in as it’s the background of the contents and also “Ty” has been coloured and enlarged as he’s the main focal point o the magazine. COLUMNS
- 13. PAGE TITLES • The style of my contents page was simple; I wanted the brand logo to be there, and I wanted it to be concise and straight to the point. This was effective as the the “Supreme” in the background wasn’t covered and it filled the gap between the side columns and the contents columns. • I felt it was essential to keep the brand name Bassic the same font as I said previously it advertises the brand logo.
- 14. SIDE COLUMN • The right side is another column but it’s an information column rather than a contents column telling the reader where to look for different stories. • The introduction to the artist NO1 Drugs is the promotion of a breakthrough artist in R&B. I included this as it’s an insight to new and different artists in the genre, and music is a very muhc exposure necessary industry to ‘get big’ and so the promotion of a smaller artist would motivate other artists who read Bassic to pursue what they’re doing. • Below I have included the 2 main stories which are on the front cover, which are also in the contents column but I have included photos to give a further incite to the page.
- 15. ARTICLE
- 16. MAIN IMAGE[S] [BROKEN CONVENTION] • Conventionally the main image in the article is the artist on the cover, like I have done with Ty. • Ty is the photo on the page because the article is all about him, but the Bape shark full zip hoodie is done all the way up covering his face as that’s a style in the rap scene such as Ian Connor [pictured below], but also to insinuate he is a dark horse in the industry – He’s earned enough respect to wear a brand such as Bape (massive in the hip-hop genre) but not expected to do as well as he has done. • I have made sure he is dressed in stereotypical hip-hop clothing to keep the street feel to the page as there aren’t any more photos on the article page. • However, a stereotypical music magazine article shows the celebrity's face, and so in the midst of the article I included another medium sized image of the artist to show his face. • My reasoning for this is on the next slide but a big factor is that I felt as though the faceless photo on my article page is a very aesthetically pleasing graphic, and so it’s eye catchy and interesting to a reader. Furthermore, this slight break in convention gives my magazine individuality, which is essential to do well in an oligopolistic market such as the magazine market.
- 17. BROKEN CONVENTIONS • The only main convention that’s been severely broken is the hiding of the face of the artist on the article page. This is because the hoodie (Bape shark hoodie) is iconic in the genre and has frequently been seen in music videos and photo shoots with the biggest artists in the genre such as Chris brown and A$AP Mob. By breaking this convention I have created a better feel for the hip- hop genre within the magazine.
- 18. QUOTES AND FEATURES • In the top left is interview written in a box so people flicking through the pages of my magazine know what they’re flicking past by a quick indicator. • I embedded a quote of Ty’s within the article mass as it breaks the text up, making it more appealing to read, but also it is a signifier of what to come, almost like a second headline as people see the quote and thinking ‘I need to read on’. • At the bottom of the double page spread are page numbers as this is conventional in every type of media piece whether it be a magazine, newspaper or brochure. And in the top corners say ‘interview’ and ‘exclusive’ so people quickly flicking through can see what’s on the page. • I also included a web address because this leads to more information and makes the readers feel more involved.
- 19. TITLES • I kept the house style the same for the headline of the article, however I made the text much larger and bolder so it stands out from the rest. • The headline for the article has to really stand out to really pull someone in to read it, “Ty blasts Drake” as definitely enticing in my opinion as when there’s commotion people want to know about it, and it’s been really emphasized in my title.
- 20. THE ARTICLE • The writing on the left page is an introduction to Ty as he’s a new artist and so not everyone may know him. I split it into 3 columns so it’s easy to read and adds further individuality to my magazine, showing my brand goes the extra mile to find out ‘not to well known’ facts about artists they love. • The article I made separate as I felt as though the introduction was about Ty himself and the article was more a discussion about something that’d happened. I made the main article into 3 columns so its easier to read as it breaks up the text.
- 21. FORMS • The house style on the cover was purple, black white and red, this was because the Bape jacket was purple with hints of red for the shark and so keeping the house style consistent meant purple and red. I understand that these two colours don’t always contrast the best so I kept the red to a minimum on the cover and used white and black. However inside the magazine I kept with red, black and white as these colours are associated with the hip- hop genre. • All of the images used were taken myself, the photo of A$AP Rocky performing live was when I went to see hi min Birmingham. No animations or videos were included as magazines are printed so they wouldn’t be suitable. • I have also taken the fonts into consideration so that they are suitable