Question2
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This document discusses the creation of a brand identity for a musical artist across different mediums. Key elements included a hyena icon, red and blue color scheme, scarves, graffiti-style logo, and bold typography. These visual motifs were integrated into a music video, poster, and album packaging to clearly link the pieces and make the artist easily recognizable. Inspiration was drawn from researching established artists like The Prodigy who successfully created iconic symbols and styles to represent their music.
Question2
- 1. Evaluation question 2. How effective is the main combination of your main product and Ancillary texts?
- 2. What I had to do… Brand identity. Throughout my different mediums I strived to create a strong link between them, whether it be through colour, imagery or theme. Having a brand identity helps promote the artist by giving the audience key features and themes that can be easily remembered and recognised. To do this I first had to research existing artists that have done this within my genre.
- 3. The Prodigy. •The text used on their album cover is unique, graffiti like and looks eroded. •Throughout the whole video the only colour that comes through is the bright orange, just like the text on the front of the album cover. • The colour scheme consists of black white and orange. This is the most obvious link between the digipack of theirs and the video. Examples of icons and colour scheme to Create a brand identity.
- 4. •Throughout the digipack the colour scheme stays the same too. While the album was new the website was also themed like this, but with this being a while ago I’m not able to find a screen shot of the website. •The picture is plastered all over the video, its shoved in your face all the way through, making sure it stays in the mind. This ant became an icon of theirs and worked as a marketing tool. Fans around the world made fan art and tattoos involving the ant to show their support. This icon was very successful. •The band took on a new icon too, the ant picture. The style is very unique, a scary twisted image with paint drips.
- 5. Chase and Status. • Chase and status did something very similar to prodigy, they chose the clack and white colour scheme along with a yellow colour. •Their icon is a bulldog, their album cover is a close up of its face. On the website is an icon of a bulldog.
- 6. Scooter. •He made an icon of himself for how he looks. His hair is white and there is a lot of emphasis on his piercing blue eyes, along with a sparkly stud. •His clothing was also turned into an icon, his big puffy, fluffy hooded coats. They were present in both the website, posters, Digipacks and videos. Creating his own individual style made people remember him. Examples of the artists Identity.
- 7. And so… Using inspiration from my research I set out to create some key features that will be memorable about my artist. Then integrating them into each of my texts.
- 8. The hyena. One of the first key features came with the concept, having the costume of a hyena on stand by I decided to use this opportunity as it is.... unique in my genre and the music industry doesn't seem to use these an awful lot. Daft punk inspired me with his video of the realistic dog mask, walking down the street with a radio. It had an urban theme which I wanted and was a really effective concept. So now I had the hyena icon I could throw it around my other two mediums. I was able to use my artistic talents to my advantage too, adding my own unique style to the poster…
- 9. The digipack is a little more subtle in the canine icons. There are reasons for this, why the poster has a more clear representation than the CD. The CD focuses more on the artist than the main featured track, while setting the theme for the main track with the canine imagery. The poster advertises the 'becoming wild' tour which is the main track. The poster is eye catching, unique and fun just like the character. Its purpose is to cause interest and catch the eye for the tour, rather than express the artist.
- 10. Colour scheme. • The colour scheme is also a huge part of the set. Red and blue are the main colours, whereas the CD uses black white and blue. Again its to create less focus on the main feature track and more on the artists music as a whole. • The black and white feel of the Digipack along with the urban bricks create a more stereotypical theme for the music genre. The graffiti referencing bricks and speakers do this. In the poster I focus on making red and blue the only coloured tones in there, creating different sub tones for the red as its a warm and welcoming colour, perfect background tones for the poster. The blue tones really catch the eye, vibrant, contrasting and vibrant against the red.
- 11. • In the video the colour scheme is rather obvious, in the performance section that is. The room of which she performs is very blue, as is her scarf. The concept part is warmer due to the setting being outside, the costume being a warm colour and of course the scarf the suit wears. Creating with colour link with the 3 mediums helps market the music and makes it more memorable.
- 12. The scarf. • The scarves were purposely put in the help the colour scheme and her signature image. Luckily I have 2 vibrant desert scarves which fir perfectly with the colour scheme. These desert scarves are worn widely by people in the urban fashion scene. I decided they look perfect and so included the scarves in every medium I did, creating her own iconic piece of clothing.
- 13. Logo. • Next comes the symbol of Cromanic, this came around by chance as I was doodling. The own tattoo style image has a simple yet catchy look about it, so I used it as her icon. The full image is used in the middle pages of the digipack as a graffiti piece on the brick wall. The icon comes into both the Digipack on each page, and the poster, rather subtle yet noticeable.
- 14. Type sets. • Text in the mediums is bold and blocky. It looks modern and rather technological which matches the genre of music. This reoccurs throughout both the CD and poster, creating a strong connection in the fonts I used makes the theme more recognisable. Also included two type sets with paint drips too, both ‘becoming wild’ titles have paint drips.
- 15. Reaching the audience. • Speakers: Iconic and well known symbol for all kinds of music but especially for electronic based music. The bigger the better with speakers so including big speakers speaks volumes about the music.... see what I did there.
- 16. Canine. • Canine: audience will make the link with the reoccurring image of the hyena and will remember. For instance, if someone was to see the video and then come across the poster they will make the link. This way they remember the artist and are most likely to look her up.
- 17. ‘In your face.’ • In your face imagery: There's nothing soft about this medium set. The camera angles show close up shots, the editing cuts fast and to the music and movement is quick in the concept section. The black and white on the CD is of high contrast, big bold blacks and whites. The main image makes eye contact with automatically draws the eyes in. Perspective distortion is used in the poster, the hyena literally burst out of the poster catching the eye along with big bright colours.
- 18. Comparing. The conventions I used to link my pieces together do mimic the artists I researched.
- 19. • Clothing: Scooter has his signature fluffy hoody, I have the scarves. • Icon: chase and status have the dog, I have the owl, The Prodigy have the ant. The hyena costume also acts as a symbol for the artist, but more specifically for the main track and the CD album. This is similar to what the prodigy set out to do. The ant was a symbol used in the track only yet it went on to become their mark. Yet the owl symbol is more for the artist herself, more like chase and status. • Colour scheme was used heavily in my pieces but unlike many of the artists I researched I combined 2 different colours and used them to illustrate the difference in the concept and performance.
- 20. Conclusion. Throughout this project I have taken extra care to link together conventions and ideas from a range of real media texts. In depth research and creative thinking, allowed me to create continuity across all of my products by creating an identifiable brand.