The majority of respondents to a survey were teenagers or young adults aged 16-20. Most respondents also identified as working or middle class. Based on survey responses, the magazine will aim to attract this demographic group by featuring popular rock bands like Arctic Monkeys and Slipknot in interviews and articles. It will also offer free gifts and keep the price reasonably low to encourage purchases. Most readers expressed interest in interviews, so those will be a key part of the magazine's content.