Questionnaire data final
- 2. Question 1 :What Is Your Gender? My reason for asking this question is based on the fact that I need to know if any conventions or elements favouring either gender should be implemented in my media product. From this it is clear that for my target audience there is no set gender and I will therefore in my media product find ways in which to ensure both genders are catered for.
- 3. Question 2: How Old Are You? The age range was important to explore as especially in an age conscious society I wanted to make sure the content of my product was appropriate as well as entertaining for my audience as different age groups social interests vary. The ages that were most frequent in this questionnaire were those aged under 18 and 18-25. Although this is a young age group these highlight years of adolescence and entering adulthood I can display elements of explicitly as well as explore topics that this age group go through in order to connect and relate to them. These results could be based on the fact that I mainly handed my results out to individuals within a college environment
- 4. Question 3 : What Is Your Occupation?A small scale of this evidence can be gained from question 2 about age as majority of the individuals are students or in part time employment which generates the ideas that there maybe individuals that are in education and at the time are involved with a job. Students are highly occupied by a vast workload and therefore may not have a lot of time for paid employment. This allows me to also ensure that due to them being quiet low on the social grade scale I will then have to make sure they can afford my media products including the digi pak.
- 5. Question 4: Do You Watch Music Videos? Yes No Majority of those who took part stated ‘yes’ to watching music videos . This gave me insight and reassurance that audiences do take interest in music videos and therefore would watch mine also. Despite this their was a percentage that didn’t and this could be due to lack of excitement gained from them or potentially just wanting to listen to the song as well as lack of awareness of them. I will therefore ensure that my promotional products are entertaining and that I implement all effective promotional methods.
- 6. Question 5 : How Often Do You Watch Music Videos? This question lets me understand the habits of audiences in watching music videos. From this it states that it is weekly in which majority of individuals watch music videos. However I want to produce a product in which is viewed much regularly and I will therefore assure that the entertainment factor is increased to immense levels. Despite this there was a small majority who equally watched music videos daily as well as monthly but my general aim was to increase habits to daily. Daily Monthly Weekly Never Anually
- 7. Question 6 : Where Do You Find Out About Music Videos? YouTube is shown to be the prominent place in which people find out about music videos. The 3 other websites following YouTube are Twitter , iTunes and soundcloud. From this source of information my media product will be provided on all these sites vitally including YouTube to increase the views as well as the awareness of the song. Twitter which is one of the fastest developments of web 2.0 will be placed through my artists twitter page where audiences can share the knowledge of the song by tweeting about it as well as retweeting it. This provides clear evidence to the idea that music channels are dying out. Platforms such as YouTube and Vevo are rapidly taking precedence.
- 8. Question 7: What Genre Of Music Do You Prefer To Listen? Both Hip Hop and R&B music are the most liked genres. Therefore the soundtrack used will be one that consists of elements of both genres in which is highly common as many musical directors and radio jockeys have stated that in this modern urban culture the line between these genres have become blurred. Although rock has a high percentage in the initial stages my group and I had already planned to use a R&B song.
- 9. Question 8: Do You Prefer A Music Video To Be Shot In Multiple Locations Or Just One Location? Multiple locations seem to captivate audiences more due to the range of differing visuals. This is a questions that allows me to be able to cater to my audiences in terms of providing elements in my music video that they favour. Multiple Locations Single Locations
- 10. Question 9: Has A Music Video Lead You To Download A Song? The importance of this information links to music videos playing a huge role in leading audiences to buy and download a song as no one responded by saying no. This reinforces the idea that my music video must be extremely engaging and entertaining as by doing this audiences will like the video leading and encouraging them to purchase the song or the album. Overall the music video must have an admirable impact on audiences.
- 11. Question 10 : What Do You Enjoy Seeing In Music Videos? The two main answers asking audiences what they enjoyed seeing in music videos was live performances as well as thought provoking elements. This provides evidence that they like to gain an instant connection as well as a relationship with the song and video. As part of the initial staging of planning my music video my group and I planned to create a performance based music and this questionnaire reassures me that this will be highly favoured by audiences. story telling Live performance Dance Routines Comical elements Serious thought provoking elements Others please state*
- 12. Qualitative Data: The data received from my questionnaire lacks in depth answers such as the reasons for some of the responses they selected I therefore took to social media sites including twitter , Facebook and survey monkey to ask more questions that would help me in catering to the needs of my audience. This question provided me with more insight into information about genres. A lot of the answers provided were to do with how the music acted as an positive emotional function for the individual including motivation , calming , clearing ones mind and numerous others. This gravitated me towards the idea of ensuring that my R&B song had to instil and pull on emotions.
- 13. Qualitative Data: This would act in informing me in what particular things needed to be added to help boost the entertainment factor as it asked about individuals favourite music videos were along with why they liked it. Numerous elements were brought forward to my attention including: • Interesting locations • Intriguing storylines and concepts • Technical aspects of editing I will ensure a good amount of each of these elements are portrayed within my media product to keep audiences captivated.
- 14. Qualitative Data: • Majority of the artists in which are displayed are R&B artists which already matches the genre I plan to pursue for my music video. I looked at some of the relevance to the answers given: An artist that maintains their relevance and staying current . This may range from consistently releasing music or music videos. There two responses express the importance of the lyrics to audiences therefore the song in which I choose will be one that explores lyrics with deep meaning.