Questionnaire results
- 2. This pie char shows the ages of people that were in the music questionnaire. The most common age was 16-18 and then followed by 20 and over, this gives me a scope of who to aim my music video at and the demographics of my target audience. The survey was made up of people aged 16-19 that was 45% and then this was followed by the second most popular group which was the 20 year olds and over the age of 20, the lowest age group was that of 8-11 year olds, this help me refine who to aim my music video at and how to target my audience more precisely as younger adults are more interested in new music then any other age group according to my results. The music industry aim to target their audience between this ages as teenagers and young adults would be more attracted and can easily promote music on social media and also have more disposable income then that of a younger age group such as the 8-11.
- 3. This pie chart shows the number of people taking the questionnaire. I distributed it to a equal number of male and females to give a equal split in the feedback of each gender and give me a chance to understand the similarities and differences. The questionnaire would then enclose a varied selection of both genders equally. Having an equal amount of genders allows me to compare both genders results and to look into their interests in music. female male
- 4. The data I got back from the survey showed a clear distinct array of music tastes as I applied several different genres of music to be able to choose from. The most popular being pop music followed by rock and hip-hop. The data showed me that all different of genres are followed by a substantial group of people and combinations of genres with pop are often well received as a breath of fresh air with a pop twist. 0 50 100 150 200 250 300 350 pop rock rap hip- hop others genres
- 5. Most people tend to listen to music everyday more than 5 times a day. However some target audience have said as soon as they are back from work music is played on a loop till they are going to bed, this highlighted the importance of music in different peoples lives.
- 6. yes no This pie chart shows the data of how many people do and don’t watch music videos. The results show that the majority of people watch music videos with a 67% in the yes category and only 33% in the no they don’t watch music videos section. The results were beneficial for my research as I now know my target audience to prefer to watch music videos and interact with this art form over just listening to the video or a lyric video.
- 7. yes no The results from this question showed a shift I was expecting with the majority of my audience being young adults in the generation that is known for the pirate content and material that they can access very easily and of course freely not many opt to pay for music with only as small 34% saying yes whilst the large majority said they do not often buy music albums. This figure is also lower with the high amount of music available some people feel albums are less important and buy more single singles and Eps instead of a full album, this rise has lead to the closure of several shops such as HMV and the rise in online purchasing music such as iTunes and Spotify.