3. 3
TOPICS TO BE COVER……
1) Role of regulatory function head in a branded generic
pharmaceutical and consumer health / nutraceutical
organization operating in SA, SEA and CIS region.
2) How will you ensure "first time right" registration of the
products for such a company. Countries to focus are VN,
PHP and CIS region.
3) What will be your strategy to ensure that your company is
among the top 3 companies to launch a branded generic
pharmaceutical in the countries mentioned above.
Friday, February 28, 2025
4. 4
Friday, February 28, 2025
Role Of Regulatory Function Head In A Branded Generic Pharmaceutical And Consumer Health /
Nutraceutical Organization Operating In SA, SEA And CIS Region.
04 SPECIFIC CORE REGULATORY CRITERIA FOR DEFINE REGIONS SEGMENT WISE
COLLECTIONS OF DATA REGION WISE
• Primary or secondary data processed , analyzed & accepted by the relevant Authorities.
o Primary Data = Product Registration Guideline, Necessary Documentation Quality wise & Different
Regulatory Authorities Studies.
o Secondary Data = Relevant Research Studies like Clinical Trial, BA/BE etc..
REGULIZE OBJECTIVE PRODUCT WISE
• Marketing competition, authorization along-with with Registration , cGMP Inspections (if needed) &
Quality Assurance of Products and labelling, prescribing with trade related issues.
5. 5
Friday, February 28, 2025
SPECIFIC CORE REGULATORY CRITERIA FOR DEFINE REGIONS SEGMENT WISE
DEFINE PRODUCTDESIGN REGULATION, SITES & EXPECTED OUT- COME
• Interrupted time series analysis and/or repeated measures studies and/or controlled or
uncontrolled Factors before and after studies.
• Public and/or private health care institutions and/or retail / tender market sector feedback
• Single & Combined Molecule Review with Reference according to Market Needs.
ENSURING QUALITY OF MEDICINES
• The programme based rational use of medicines to increase trust in the quality of medicines.
Manufacturer / Health facilities draw medicine samples and test it centrally or any independent
lab. The wide dissemination of these results can help to increase the confidence of consumer /
market in concerns to express about quality.
6. 6
Friday, February 28, 2025
REGULATORY AFFAIRS STRATEGY FOR DEFINE
REGIONS
Establish & Elaborate a Submission & cGMP Inspection Plan for
each Country of the Region, according with the needs of the
Business. Review the local Regulatory Requirements as well to
supervise and follow up.
Products Submission plan should be according to the launch plan
of the Region.
Understand the different Regulations, in order to provide the
proper support to each country.
Contribute to the preparation of dossiers of products manufactured
by third-parties (when applicable), to ensure to comply with the
requirements per country.
7. 7
Friday, February 28, 2025
REGULATORY AFFAIRS STRATEGY FOR DEFINE
REGIONS
Objections: Review/Provide the strategies for handling objections
received from the MoHs. Provide a Plan to mitigate the risk of a
possible delay of the approvals that may affect to achieve the
goals in the Region.
If needed, provide to the Regulatory team negotiation strategies
with the Health Authorities, in order to expedite the approval of
the products.
Interact and provide support to the different stakeholders of the
Business as:
Commercial/Marketing/Supply/Medical/Quality/Facility.
Make sure to get all the approvals before releasing the products
in each Country
8. 8
Friday, February 28, 2025
• How will you ensure "first time right" registration of the products for
such a company. Countries to focus are VN, PHP and CIS region.
ENSURE THE FOLLOWING STEPS FOR REGISTRATION OF
PRODUCTS
Quality By Design (QbD) Overview
Safety and efficacy should be properly identify, no matter how many tests or
analyses have been done to verified its quality in respective MOHs because
QbD begins with the recognition of Quaility. In other words, quality must be
built into the product. Therefore, we need to ensure the Quality of Products
by design.
Keeping Pace With Market Trends
Reduce Product development times, get to market as quickly as possible and
manufacture efficiently. In addition, it is important to mitigate potential
risks, both from regulatory registration as well as product robustness – no
one wants to put something on the market that they then must call back! In
terms of registration.
9. 9
Friday, February 28, 2025
ENSURE THE FOLLOWING STEPS FOR REGISTRATION OF PRODUCTS
Filled-Up Technical Gaps According TO Technical Standards
Overage of active ingredients and tolerance limits according to labeling claim
Registration of vitamins, minerals, and supplements (VMS) products as generic OTC drugs (under
pharmaceutical products regulations) rather than health supplements.
Consolidates the quality data under a single module to facilitate review. Unlike the ICH-CTD where
Module 2 contains the Quality Overall Summary and Module 3 contains the body of Quality data.
Inspection of QA Systems
Change control
Complaints handling
Corrective Action Preventive Action (CAPA): Correction and prevention of unacceptable quality
system practices
Quality Risk Management
Qualification / Validation
Batch record review
Product quality review
On-going stability programme
10. 10
Friday, February 28, 2025
• What will be your strategy to ensure that your company is among the
top 3 companies to launch a branded generic pharmaceutical in the
countries mentioned above?
KEY SUCCESS FACTORS WITH BRANDED GENERICS
Recalibrate Regulatory Affairs Ability To File For The Fastest Route For
Approval To Outpace Generics Know How To Navigate Government
Relationships.
Ability to file for the fastest route for approval to outpace generics Know
how to navigate government relationships
Engage In Portfolio Marketing
Physician engagement and brand equity. Motivate & Enable sales teams
to promote multiple products with physicians.
Establish sustained local capabilities with strong local talent
Quality manufacturing is a show of goodwill to local authorities with
High demand for local talent is making hiring/retention expensive.
11. 11
Friday, February 28, 2025
KEY SUCCESS FACTORS WITH
BRANDED GENERICS
Innovation Or Efficiency: Which Route Makes Sense For Your Business?
As these strategies start to take hold in the generic drug making business, we expect the market to
split into two categories: innovation players and efficiency players. The innovation players will
focus on innovative drug development, participating in branded and generic markets to sidestep
some of the pressures of selling traditional generic drugs. Efficiency players will operate in
markets with relatively low prices and focus on traditional generic drugs with the objectives of
gaining scale and minimizing costs to offset pricing pressures.
Become bigger and better (high investment/ high risk/ high growth potential)
Consolidation among generic drug makers could strengthen the hand of manufacturers when
they negotiate with wholesalers or pharmacy benefit managers. Consolidation could also address
issues of oversupply in some products. Some larger drug makers have sold or attempted to divest
some of their generic drug operations. For example, Pfizer merged its Upjohn division with
Mylan, which will be called Viatris and will be the largest generics manufacturer in the world.
Some of their product portfolios may need divestment to clear antitrust approvals, creating
opportunities for some manufacturers to add scale