RadioBox
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This document describes media planning and management tools for radio campaigns. It discusses features for target definition, ranking channels and time bands, building media plans, estimating GRP and reach, generating schedules and budgets, booking, tracking, verification, and analytics. The radio database includes over 600 Italian channels organized by media seller, channel type, name, time bands, and rate cards to help with planning and buying.
![Our Radio DB includes >600 italian channels
organized by Media Seller, Channel Type, Channel
Name, Commercial Time Bands, Rate cards, ...
Level Description
1 Media Seller
A Manzoni &C,
Open Space
Pubblicità, ...
Rai Pubblicità
P.R.S.
P.R.S., Immagine
Pubblicità,
Teamradio - PerTre,
...
Advertising, Gruppo
Finelco, Websystem,
...
2 Channel Type Nazionale Rai Locali Circuito Pacchetto <<Private
Channel>>
<<Private
Package>>
3 Channel Name Radio Deejay
Network, RTL 102.5
Hit Radio, ...
Rai Radiouno,
...
G.R.P. Giornale
Radio Piemonte,
Gamma Radio,
Gamma Radio (CT),
...
Best Radio, Gruppo
Radio Margherita
(Circuito),
Teamradio Network
Italia, ...
Advertising a
Pacchetto, Gruppo
Finelco a Pacchetto,
Il Sole 24 Ore a
Pacchetto, Manzoni a
Pacchetto, ...
4 Time Bands Fascia Rotazione
06.00-24.00, Fascia
09.00-12.00, ...
Drive Time 1,
Elite 1,
Formula 1
Top, Lifestyle
1, ...
Fascia Rotazione
06.00-24.00,
Rotazione, ...
Modulo 42, Fascia
Rotazione 06.00-
24.00, Fascia 10.00-
13.00, ...
Modulo Drive [84
spot], Fascia 05.00-
09.00 [3 spot]
Adv Format 30" 30" 30" 30" 30"
Tech.Specifications ... ... ... ...
For Example](https://image.slidesharecdn.com/mcsengradiobox-150903075919-lva1-app6892/85/RadioBox-7-320.jpg)
RadioBox
- 1. media planning & management tools Il tool per le vostre campagne Radio
- 2. What we/our tools do Media Planning Media Management TV Campaign Verification / PostBuy Analisys, Consulting and Training on Media Surveys, Planning, ...
- 3. •Target definition •Ranking •Plan build •GRP R&F estimate •Billing mediaplan (costs, discounts, ...) •Schedules and Seller’s proposals •Booking, traffick, track, •Billing analysis •Invoices supervision •Broadcast collection, verification and certification •Owner taxonomy •Harmonizeed with AdExNielsen taxonomy •Auditel® Audience, GRP, R&F, ... kpi analytics Media Planning Media Management TV Campaign Verification / PostBuy Analisys, Consulting and Training on Media Surveys, Planning, ...
- 4. TV – 83.000 media plans & 5.000 planning jobs Internet - 18.000 media plans & 8.500 planning jobs Radio – 4.500 media plans & 4.000 planning jobs Press – 8.500 media plans & 3.000 planning jobs OOH – 5.200 media plans * 2.800 users (media managers, supervisors, planners, ...) in 2014
- 5. TV – 5.500 (average month) commercial time bands Internet - 30.000 6.000 sites, >750 packages / network, >800 app. Radio - 900 Commercial time bands Press – 6.000 Magazines, newspapers, technical, professional, ... OOH – 12.000 Networks, positions, districts Cinema – 250 Networks, positions, venues Media vehicles DB
- 6. >61.000 launches in 2014 >32.000 in 2015 CLIENTI RADIO*BOX 2015 a ARMANDO TESTA CONSULTING a B-SIDE MEDIA a DENTSU AEGIS a ERAHORA a EXPANSION a F.C MEDIA SERVICE a FOSBURY OUTDOOR/THE MEDIA LAB a GEOTAG a GROUPM - Mediaedge:Cia - Mindshare - Mediacom - Maxus - Maxus MC2 a HAVAS MEDIA a IPG MEDIABRENDS - Initiative Media - Universal McCann a ITALIA BRAND GROUP a KEY DUE a LIFE LONGARI & LOMAN a ME.PE./SOFIA a MEDIAEXCANGE a MEDIAWORK a MISTRAL a OC&M a OMNICOMMEDIA GROUP a PUBLITALIA '80 a RAI PUBBLICITA' a SELECTION/PERFETTI a STS ITALIANA a VIVAKI - Mediavest - Starcom - ZOG
- 7. Our Radio DB includes >600 italian channels organized by Media Seller, Channel Type, Channel Name, Commercial Time Bands, Rate cards, ... Level Description 1 Media Seller A Manzoni &C, Open Space Pubblicità, ... Rai Pubblicità P.R.S. P.R.S., Immagine Pubblicità, Teamradio - PerTre, ... Advertising, Gruppo Finelco, Websystem, ... 2 Channel Type Nazionale Rai Locali Circuito Pacchetto <<Private Channel>> <<Private Package>> 3 Channel Name Radio Deejay Network, RTL 102.5 Hit Radio, ... Rai Radiouno, ... G.R.P. Giornale Radio Piemonte, Gamma Radio, Gamma Radio (CT), ... Best Radio, Gruppo Radio Margherita (Circuito), Teamradio Network Italia, ... Advertising a Pacchetto, Gruppo Finelco a Pacchetto, Il Sole 24 Ore a Pacchetto, Manzoni a Pacchetto, ... 4 Time Bands Fascia Rotazione 06.00-24.00, Fascia 09.00-12.00, ... Drive Time 1, Elite 1, Formula 1 Top, Lifestyle 1, ... Fascia Rotazione 06.00-24.00, Rotazione, ... Modulo 42, Fascia Rotazione 06.00- 24.00, Fascia 10.00- 13.00, ... Modulo Drive [84 spot], Fascia 05.00- 09.00 [3 spot] Adv Format 30" 30" 30" 30" 30" Tech.Specifications ... ... ... ... For Example
- 8. Planning - Analytics & Ranking Channel - Time Band Channel by 15’ Streams
- 9. Planning - Ranking Ranking Radio Planning GRP R&F estimate
- 10. Budget Recap Radio Plan Buying, discounts, fees Manager – Radio Plan Schedule