The document introduces Rafflecopter, a platform that allows businesses to run online giveaways to increase engagement. It provides a step-by-step tutorial on setting up a free Rafflecopter account and creating a sample giveaway that rewards Facebook page visits with entries to win an ebook. The tutorial demonstrates how visitors can enter to win and how administrators can view entries, draw winners, and export leads for future marketing. It emphasizes promoting giveaways during specific time periods for maximum impact and encourages signing up for Rafflecopter to grow an engaged audience.