www.london.edu
Title of the
presentation
Sub title
Crossing Boundaries:
Strategies for Growth in Emerging Markets
Rajesh K. Chandy
Professor of Marketing
Tony and Maureen Wheeler Chair in Entrepreneurship
Academic Director, Deloitte Institute of Innovation and
Entrepreneurship
Faculty Director, Market Driving Strategies
www.london.edu
Title of the
presentation
Sub titleWhich country was the largest economy in the world in
1820?
www.london.edu
Title of the
presentation
Sub title
Number of employers our:
• Grandparents had: 1-2
Source: Maddison 2001; World Bank 2013
www.london.edu
Title of the
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Sub title• Grandparents had: 1-2
• Parents had: 3-4 Economic History
0
5
10
15
20
25
30
35
40
Share of World GDP (%)
USA
W Europe
India
China
Source: Maddison 2001; World Bank 2013
Economic History
www.london.edu
Title of the
presentation
Sub title
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Title of the
presentation
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Title of the
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Sub title
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Title of the
presentation
Sub title1.3%
www.london.edu
Title of the
presentation
Sub title
Growth rates
So Gen Z will have 32??!
1600-
1700
1700-
1820
1820
-
1870
1870-
1913
1913
-
1960
1960
-
2001
United
Kingdom
.2% .3% 1.3% 1.0% 1.2% 2.1%
United
States
.7% 1.3% 1.8% 1.5% 2.3%
Japan .1% .1% .2% 1.5% 2.2% 4.0%
Sources: Angus Maddison; World Bank; Easterly
www.london.edu
Title of the
presentation
Sub title
GDP Growth Rates: 1600-2001
• Grandparents had: 1-2
• Parents had: 3-4
• Gen X will have: 7-8
• Gen Y will have: 15-16
So Gen Z will have 32??!
Source: Angus Maddison; World Bank; Easterly
www.london.edu
Title of the
presentation
Sub title• Grandparents had: 1-2
• Parents had: 3-4
• Gen X will have: 7-8
• Gen Y will have: 15-16
Source: McKinsey Global Institute
www.london.edu
Title of the
presentation
Sub title
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Title of the
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2014 Projected GDP Growth
• 11+ years: 5%
• 6-10 years
• 3-5 years
• 1-2 years
www.london.edu
Title of the
presentation
Sub title
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Title of the
presentation
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Title of the
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Title of the
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Title of the
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Websites accessed by country: US & Europe
Source: Alexa
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Title of the
presentation
Sub title
Websites accessed by country: BRIC+
Source: Alexa
www.london.edu
Title of the
presentation
Sub title
Websites accessed by country: MENA
Source: Alexa
www.london.edu
Title of the
presentation
Sub title
Websites accessed by country: Sub‐Saharan Africa
Source: Alexa
www.london.edu
Title of the
presentation
Sub titleSo what?
www.london.edu
Title of the
presentation
Sub title
Total Exports As a % of World GDP
Source: Global Connectedness Index 2012
www.london.edu
Title of the
presentation
Sub title
Foreign Direct Investment as a % of GDP
Source: Global Connectedness Index 2012
www.london.edu
Title of the
presentation
Sub title
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Title of the
presentation
Sub title
Management
Technology Trade
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Title of the
presentation
Sub title
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Title of the
presentation
Sub title
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Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
Detecting the wind
Designing, building, and improving the ship (or plane!)
Deploying shipping to drive commerce
Catching the winds
www.london.edu
Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
Nick Hughes SEMBA 2001
www.london.edu
Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
M-PESA
www.london.edu
Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
Meeting with CMO: 2002
Nick HughesChief Marketing Officer
www.london.edu
Title of the
presentation
Sub title
Yes, but…
Nick HughesChief Marketing Officer
www.london.edu
Title of the
presentation
Sub title
What happened
www.london.edu
Title of the
presentation
Sub title
Pilot
Telco
Microfinance NGO
www.london.edu
Title of the
presentation
Sub title
Discovery, Rollout
Telco
www.london.edu
Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
The many faces of innovation
• Product Innovation
• Process Innovation
• Platform Innovation
• Business Model Innovation
- Path to Profits
www.london.edu
Title of the
presentation
Sub title
www.london.edu
Title of the
presentation
Sub title
Boundaries of the Mind
• Between industry contexts
• Between technology contexts
• Between geographic contexts
www.london.edu
Title of the
presentation
Sub title
Concept Arbitrage:
Carrying Concepts across Context
Across industry contexts
Across technology contexts
Across geography contexts
www.london.edu
Title of the
presentation
Sub title
Concept Arbitrage:
Carrying Concepts across Context
www.london.edu
Title of the
presentation
Sub title
Crossing Boundaries:
Some Lessons
Boundaries in the mind
How do you define what you do?
The importance of offshoots
Will you grow and sustain them?
Managing convergence
How good is your peripheral vision?
Discovery oriented planning
How well do you manage strategic
reversals?
Paths to profits
Will you discover new business models?
The future is already here
Will you notice?
www.london.edu
Title of the
presentation
Sub titleBe the change you
want to see in the world

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Crossing Boundaries: Strategies for Growth for Emerging Markets