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>>   R&D EXPLOITATION
     FILLING THE GAP BETWEEN KNOWLEDGE AND MARKET




                                                    APRIL 2011
11   R&D EXPLOITATION




                        The OPPORTUNITY
                        While Spanish R&D actors have gained a
                        remarkable international position in terms of
                        scientific publications, they still remain
                        incapable of successfully exploiting the
                        knowledge that their researches are constantly
                        producing.

                        Spanish R&D organizations need of support to
                        innovate and bring new processes, products
                        and services to the market from the knowledge
                        that they possess.

                        Opportunity is there, for intelligent actors able
                        to help these organizations to exploit and
                        generate returns from their R&D results.

                        Naider is determined to position itself as a
                        reference in Spain for R&D commercialization,
                        and fill the gap between knowledge and
                        market…
                                                                            2
R&D EXPLOITATION

                                                                  OUR SERVICES

                                                              Identification of the most relevant R&D assets within the
         OPPORTUNITY SCREENING                         organization: publications, project results, prototypes, potential
                                                                                        pantes, underexploited patents



            MARKET VALIDATION                           Elaboration of a study of State Of The Art and market analysis.
                                                                 International benchmarking. Technological screening.



                EXPLOITATION                           Intellectual Property, new product launch, creation of spin-offs.
                                                                                                          Fundraising.



National and regional public programs supporting R&D
Organizations increasingly demand outputs such as spin-offs, IP, as
well as other tangible results.
                                                                             naider awake!
We help R&D Organizations to build solid business so that they can               Supporting the R&D organization towards
reap attractive returns from its innovation processes as well as                         the creation of technology-based
generate a international projection.                                                                           companies




                                                                                                                            3
R&D EXPLOITATION

                                                 SOME REFERENCES

                                         SPRI      SANDETEL
               The T3 Project focused on the       We helped Sandetel to identify potential
   identification of capabilities and ideas in     entrepreneurial projects in the field of
            the intersection product-market-       embedded systems and electronic
    technology in the Technology Centers in        components and devices.
            the Basque Country, and building       www.sandetel.es
      collaborative projects in order to bring
                      products to the market.
                                 www.spri.es       IKERBASQUE
                                                   International Benchmarking of Technology
                                                   Business Incubators.
                                ESS Bilbao         www.IKerbasque. net
        Roadmap towards the creation of a
technology-based business incubator within         Innobasque
                           the ESS project.        Market opportunities for Big Scientific
                      www.essbilbao.com            Infraestructures
                                                   www.inobasque.com
                                       BEST
        Strategic and Operating Plan for the       LEIA
    Business Entrepreneurship, Shaking and         Identification of R&D results, market
                           Training Centre.        prevalidation and business plan
             Cámara de Comercio de Bilbao.         www.leia.com
                    www.camarabilbao.com



                                                                                              4
R&D EXPLOITATION

                                                                                                                   TEAM
Eva Arrilucea                                                                       David Arias
PhD in Economics from the University of the Basque Country specialised in           He graduated in Telecommunication Engineering in 2001 from University of
Financial Economics and Economic Analysis (2004). Diploma in Advanced               Valladolid, Spain, and holds a MSc Management and Economics of Innovation
Studies in Public Economics and Economic Analysis from the University of the        from Chalmers University of Technology, (Göteborg) Sweden. He has worked
Basque Country (2001). She works as a consultant helping design science,            mainly as IT Consultant for Telco and Energy companies and as R&D Engineer in
technology and innovation plans and programs, as well as supporting strategic       areas such as embedded systems, home automation and communication
reflexion processes for businesses and scientific and technological actors alike.   technologies. David possesses a solid experience in managing entrepreneurial
Partner at Naider.                                                                  processes, both being actively involved in the creation of technology-based
                                                                                    start-up's as well as assisting business incubators. Partner at Naider


Mercedes Oleaga                                                                     Maite Martinez
MsC in Applied Social Research and Bc. Sociologist at the Basque Country            Graduated in Economics from the University of the Basque Country, MsC in
University; currently, researcher at Naider. She worked in market research until    Economics from CEMFI and PhD in Economics from the University College
her incorporation to Labein (Technological centre) in 2002. Visiting Researcher     London (UK). Along her career she has combined teaching and research
at the Centre for Advanced Studies in Social Science (Cardiff University, Wales)    activities. She has conducted applied research in labor and health economics
in 2003/2004. The projects that she has been involved in are related with           and competition policy. In these areas, she has participated in numerous
Innovation Systems and Strategies; Social Capital, Knowledge Management, all        congresses and written papers published in specialized journals. Partner at
of them financed by local, national or European Institutions. Partner at Naider.    Naider.

Markus Hagemeister
Phd in Financial Economics. University of the Basque Country in collaboration       Iñaki Barredo
with Dortmund University of Technology TUDortmund (2005). Postgraduated             Graduated in Economic and Business Sciences, general branch, with a specialty
Master in Financial Management, University of the Basque Country (2003).            in quantitative economics from the University of Basque Country (1982). He
Master of Economics at Westfälische Wilhelms-Universität Münster (2001).            earned a MSc from the University of Pennsylvania (1988). During his profession
Bachiller in Political Sciences at Westfälische Wilhelms-Universität Münster        career his participation in national and international metropolitan strategic
(1998). He formed part of research projects and belongs to several scientific       development projects is noteworthy, as well as his consulting for business
committees of international conferences in the field of Knowledge                   development. Partner at Naider.
Management and Intellectual Capital evaluation.

Carlos Cuerda
He graduated in Economic and Business Sciences from the University of
Basque Country, with a Masters in Regional and Urban Economics from the
University of Sussex in the United Kingdom, and with a university
specialization in the Administration of Science and Technology from the Carlos
III University of Madrid. During his career he has actively participated in and
provided consulting for the configuration of different policies to promote the
sciences, technology, and innovation, and to define actions to stimulate local
and regional competitiveness. Partner at Naider.

                                                                                                                                                                     5
R&D EXPLOITATION

                                                                      NAIDER
Since 2004
Naider, a project founded in 2004, embodies 40 professionals of diverse fields (economists,
engineers, lawyers, sociologists, environmentalists, etc). Naider conducts several lines of business
around three spheres of action: Innovation and Economic Competitiveness; Environment,
Sustainability and Energy; and Cities and Urban Trends
Bilbao, Sevilla, Valladolid (Madrid), Dortmund
With headquarters in Bilbao, Naider also counts with work teams based in Seville, Valladolid and
Dortmund.
Strategic Consultancy
Naider counts with an influential strategic consultancy (Naider Analysis) for issues concerning
innovation and technology management; environmental sustainability and climate change; as well
as territory and city development (www.naider.com)
Scientific Awareness Disclosure
Ateneo Naider represents the platform for disclosure and pushing forward debates of issues that
impact on our society. It operates from the site www.ateneonaider.com which is a leader in its
field.
Environmental Dynamization
Naider, since 2006, promotes the Association Ekopass aimed at environmental projects fighting
against climate change (www.ekopass.org)
Economic Dynamization
Naider is currently fostering a venture capital society to support business endeavors around fields
where Naider can contribute with its expertise: renewable energies, urban technologies, ITCs, etc.).

                                                                                                       6
BILBAO                        SEVILLA                VALLADOLID                   DORTMUND
Ribera de Axpe 6 – 2º M3
E48950.   Paseo de lasDelicias 1,   María de Molina 3, 4º B           Kösterstr 9
         Erandio. Bilbao              41001 – Sevilla.         E47001, Valladolid.         D44357, Dortmund
     Tfno: +34 944 31 41 51        Tfno: +34 954 50 06 44    Tfno: +34 983 66 07 50    Tfno: +49 (0) 231 28 90 939

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R&D Exploitation Naider

  • 1. >> R&D EXPLOITATION FILLING THE GAP BETWEEN KNOWLEDGE AND MARKET APRIL 2011
  • 2. 11 R&D EXPLOITATION The OPPORTUNITY While Spanish R&D actors have gained a remarkable international position in terms of scientific publications, they still remain incapable of successfully exploiting the knowledge that their researches are constantly producing. Spanish R&D organizations need of support to innovate and bring new processes, products and services to the market from the knowledge that they possess. Opportunity is there, for intelligent actors able to help these organizations to exploit and generate returns from their R&D results. Naider is determined to position itself as a reference in Spain for R&D commercialization, and fill the gap between knowledge and market… 2
  • 3. R&D EXPLOITATION OUR SERVICES Identification of the most relevant R&D assets within the OPPORTUNITY SCREENING organization: publications, project results, prototypes, potential pantes, underexploited patents MARKET VALIDATION Elaboration of a study of State Of The Art and market analysis. International benchmarking. Technological screening. EXPLOITATION Intellectual Property, new product launch, creation of spin-offs. Fundraising. National and regional public programs supporting R&D Organizations increasingly demand outputs such as spin-offs, IP, as well as other tangible results. naider awake! We help R&D Organizations to build solid business so that they can Supporting the R&D organization towards reap attractive returns from its innovation processes as well as the creation of technology-based generate a international projection. companies 3
  • 4. R&D EXPLOITATION SOME REFERENCES SPRI SANDETEL The T3 Project focused on the We helped Sandetel to identify potential identification of capabilities and ideas in entrepreneurial projects in the field of the intersection product-market- embedded systems and electronic technology in the Technology Centers in components and devices. the Basque Country, and building www.sandetel.es collaborative projects in order to bring products to the market. www.spri.es IKERBASQUE International Benchmarking of Technology Business Incubators. ESS Bilbao www.IKerbasque. net Roadmap towards the creation of a technology-based business incubator within Innobasque the ESS project. Market opportunities for Big Scientific www.essbilbao.com Infraestructures www.inobasque.com BEST Strategic and Operating Plan for the LEIA Business Entrepreneurship, Shaking and Identification of R&D results, market Training Centre. prevalidation and business plan Cámara de Comercio de Bilbao. www.leia.com www.camarabilbao.com 4
  • 5. R&D EXPLOITATION TEAM Eva Arrilucea David Arias PhD in Economics from the University of the Basque Country specialised in He graduated in Telecommunication Engineering in 2001 from University of Financial Economics and Economic Analysis (2004). Diploma in Advanced Valladolid, Spain, and holds a MSc Management and Economics of Innovation Studies in Public Economics and Economic Analysis from the University of the from Chalmers University of Technology, (Göteborg) Sweden. He has worked Basque Country (2001). She works as a consultant helping design science, mainly as IT Consultant for Telco and Energy companies and as R&D Engineer in technology and innovation plans and programs, as well as supporting strategic areas such as embedded systems, home automation and communication reflexion processes for businesses and scientific and technological actors alike. technologies. David possesses a solid experience in managing entrepreneurial Partner at Naider. processes, both being actively involved in the creation of technology-based start-up's as well as assisting business incubators. Partner at Naider Mercedes Oleaga Maite Martinez MsC in Applied Social Research and Bc. Sociologist at the Basque Country Graduated in Economics from the University of the Basque Country, MsC in University; currently, researcher at Naider. She worked in market research until Economics from CEMFI and PhD in Economics from the University College her incorporation to Labein (Technological centre) in 2002. Visiting Researcher London (UK). Along her career she has combined teaching and research at the Centre for Advanced Studies in Social Science (Cardiff University, Wales) activities. She has conducted applied research in labor and health economics in 2003/2004. The projects that she has been involved in are related with and competition policy. In these areas, she has participated in numerous Innovation Systems and Strategies; Social Capital, Knowledge Management, all congresses and written papers published in specialized journals. Partner at of them financed by local, national or European Institutions. Partner at Naider. Naider. Markus Hagemeister Phd in Financial Economics. University of the Basque Country in collaboration Iñaki Barredo with Dortmund University of Technology TUDortmund (2005). Postgraduated Graduated in Economic and Business Sciences, general branch, with a specialty Master in Financial Management, University of the Basque Country (2003). in quantitative economics from the University of Basque Country (1982). He Master of Economics at Westfälische Wilhelms-Universität Münster (2001). earned a MSc from the University of Pennsylvania (1988). During his profession Bachiller in Political Sciences at Westfälische Wilhelms-Universität Münster career his participation in national and international metropolitan strategic (1998). He formed part of research projects and belongs to several scientific development projects is noteworthy, as well as his consulting for business committees of international conferences in the field of Knowledge development. Partner at Naider. Management and Intellectual Capital evaluation. Carlos Cuerda He graduated in Economic and Business Sciences from the University of Basque Country, with a Masters in Regional and Urban Economics from the University of Sussex in the United Kingdom, and with a university specialization in the Administration of Science and Technology from the Carlos III University of Madrid. During his career he has actively participated in and provided consulting for the configuration of different policies to promote the sciences, technology, and innovation, and to define actions to stimulate local and regional competitiveness. Partner at Naider. 5
  • 6. R&D EXPLOITATION NAIDER Since 2004 Naider, a project founded in 2004, embodies 40 professionals of diverse fields (economists, engineers, lawyers, sociologists, environmentalists, etc). Naider conducts several lines of business around three spheres of action: Innovation and Economic Competitiveness; Environment, Sustainability and Energy; and Cities and Urban Trends Bilbao, Sevilla, Valladolid (Madrid), Dortmund With headquarters in Bilbao, Naider also counts with work teams based in Seville, Valladolid and Dortmund. Strategic Consultancy Naider counts with an influential strategic consultancy (Naider Analysis) for issues concerning innovation and technology management; environmental sustainability and climate change; as well as territory and city development (www.naider.com) Scientific Awareness Disclosure Ateneo Naider represents the platform for disclosure and pushing forward debates of issues that impact on our society. It operates from the site www.ateneonaider.com which is a leader in its field. Environmental Dynamization Naider, since 2006, promotes the Association Ekopass aimed at environmental projects fighting against climate change (www.ekopass.org) Economic Dynamization Naider is currently fostering a venture capital society to support business endeavors around fields where Naider can contribute with its expertise: renewable energies, urban technologies, ITCs, etc.). 6
  • 7. BILBAO SEVILLA VALLADOLID DORTMUND Ribera de Axpe 6 – 2º M3
E48950. Paseo de lasDelicias 1, María de Molina 3, 4º B Kösterstr 9 Erandio. Bilbao 41001 – Sevilla. E47001, Valladolid. D44357, Dortmund Tfno: +34 944 31 41 51 Tfno: +34 954 50 06 44 Tfno: +34 983 66 07 50 Tfno: +49 (0) 231 28 90 939