Ranking on TripAdvisor
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The document outlines a presentation by Chris Torres, a tourism marketing expert, focusing on the importance of TripAdvisor for businesses in the tourism sector, including insights on how reviews impact rankings. It details best practices for generating and managing reviews, emphasizing the significance of responsiveness to customer feedback and the quality of reviews. The presentation also offers actionable tips and resources, including a guide and checklist for leveraging TripAdvisor effectively.
![Ranking on
“Dear [Guest],Wow!Thank you so much for your wonderful remarks. It’s
always a pleasure to have you as our guest. I’ll be sure to share your
comments with [tour guide] and the rest of the team.They will be happy
to know that they made your [product/tour] experience a memorable
one! We hope to see you back at in [destination] very soon. Chris”](https://image.slidesharecdn.com/rankingontripadvisor-181008184024/85/Ranking-on-TripAdvisor-37-320.jpg)
Ranking on TripAdvisor
- 3. Ranking on Chris Torres Tourism Marketing Expert tourismmarketing.agency
- 4. Ranking on What you will learn… • Why TripAdvisor is Important • Understanding how TripAdvisor ranks your listing • How to ask for reviews • Best practices for managing and responding to reviews • Top Tips for generating positive reviews • Take-aways • Q&A • Free giveaway - TripAdvisor guide and checklist
- 5. Ranking on Who is this Chris Torres? • Over 26 years of brand development and marketing expertise. • Past 11 years running a marketing agency focused on tourism. • Work with some of the worlds biggest brands including Julía Travel, Macs Adventure and Gray Line, the oldest and largest sightseeing company in the world. • Customers across USA, Europe, Asia and even the North Pole. • This has allowed me to gain real life insights into what makes a tourism business and a destination successful.
- 6. Ranking on Why TripAdvisor is important? 600 million reviews on TripAdvisor 455 million customers visit TripAdvisor every month 93% travellers say reviews are important before purchasing
- 7. Ranking on Why TripAdvisor is important? Reviews Build Brand Trust
- 8. Ranking on Is TripAdvisor Still Independent?
- 9. Ranking on Understanding how TripAdvisor ranks your listing
- 10. Ranking on Understanding how TripAdvisor ranks your listing Algorithm Update “In this recent update, the aim was to do a better job of measuring consistency, so that all types of properties – large or small, independent or centrally managed – have the same opportunities to succeed on TripAdvisor. This means that business owners will see shifts in the positions – some moving up, some moving down in the rankings, depending on how the businesses around them are shifting.”
- 11. Ranking on Quality. Understanding how TripAdvisor ranks your listing Recency. Quantity.
- 12. Ranking on Quality. Understanding how TripAdvisor ranks your listing Recency. Quantity.
- 13. Ranking on Quality. • The more 4-5 star reviews, the higher you will rank (If you don’t have lots of 1-2 star reviews)
- 14. Ranking on
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- 16. Ranking on Quality. • The more 4-5 star reviews, the higher you will rank - If you don’t have lots of 1-2 star reviews. • Reviews must also be more than one word reviews or a short sentence. They must have meaning.
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- 19. Ranking on Quality • The more 4-5 star reviews, the higher you will rank - If you don’t have lots of 1-2 star reviews. • Reviews must also be more than one word reviews or a short sentence. They must have meaning. • Photos massively important in reviews. People buy people. Show having a good time.
- 21. Ranking on Recency • The more recent the reviews, the more ranking weight TripAdvisor give you. • You must keep asking for reviews to stay relevant.
- 22. Ranking on Quantity • This was one of the main changes in the algorithm which was to stop new businesses rising quickly with a few good reviews. • You don’t need hundreds or thousands of reviews… You just need more 4-5 star reviews, and less negative reviews, than your competitors.
- 23. Ranking on
- 24. Ranking on Total 4-5 Star Reviews: 887 Total 1-2 Star Reviews: 245 Subtract both: 642 Total 4-5 Star Reviews: 1,616 Total 1-2 Star Reviews: 957 Subtract both: 659
- 25. Ranking on Total 4-5 Star Reviews: 887 Total 1-2 Star Reviews: 245 Subtract both: 642 Total 4-5 Star Reviews: 1,616 Total 1-2 Star Reviews: 957 Subtract both: 659
- 26. Ranking on How to Generate Reviews • Ask at the end of a tour/experience • Some booking systems provide this service • TripAdvisor Tools - Review Express
- 27. Ranking on
- 28. Ranking on How to Generate Reviews • Ask at the end of a tour/experience • Some booking systems provide this service • TripAdvisor Tools - Review Express • Customer surveys • Email confirmations • After trip follow up • Competitions (don’t ask for a review as part of the terms!) • Small Facebook ad $5 a day asking past customers for reviews • When asking for a review - make it personal.
- 29. Ranking on Responding to Reviews - The Why • 0% response rate = 3.81 average review rating • 5% – 40% response rate = 4.04 average review rating • 40% – 65% = 4.05 average review rating • 65%+ response rate = 4.15 average review rating • It is simply nice to take the time and thank customers
- 30. Ranking on Responding to BAD Reviews • Don’t take it personal - I know it’s hard! • Be positive
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- 34. Ranking on Responding to GOOD Reviews • Don’t Cookie Cut Responses - Shows you do not care • Say Thank you • Make it personal - first names etc
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- 37. Ranking on “Dear [Guest],Wow!Thank you so much for your wonderful remarks. It’s always a pleasure to have you as our guest. I’ll be sure to share your comments with [tour guide] and the rest of the team.They will be happy to know that they made your [product/tour] experience a memorable one! We hope to see you back at in [destination] very soon. Chris”
- 38. Ranking on Responding to GOOD Reviews • Don’t Cookie Cut Responses - Show an example • Say Thank you • Make it personal - first names etc • Ask questions if it was not a 5 star review
- 39. Ranking on Some Quick Take-Aways • Ask customers for a review - When they checkout or finish your tour/ activity. Recent reviews carry more weight in your rankings. • Send a ‘thank you’ email - With a link to your TripAdvisor page. • Monitor your reviews - Do this on a daily basis. • Use social media - Direct customers to your TripAdvisor listing. • Share your guides name • Display your TripAdvisor awards - Build that trust! • Respond to ALL negative reviews
- 40. Ranking on Above all else Provide a great service from start to finish. Make your product exceptional.
- 41. Ranking on TripAdvisor Guide & Best Practice Checklist https://bit.ly/2NPN4KR
- 42. Ranking on Facebook: The Digital Tourism Show Over 200 Videos (and counting) of Free Marketing Advice. Feel free to join the community