Rapid Social Game Development & Deployment
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Play Pillar provides a platform as a service for rapid social game development and deployment across multiple gaming platforms. It offers integrated tools for designing, deploying, optimizing, scaling and monetizing games on social networks, mobile, online and other platforms. The solution addresses the need for developers to easily create games for multi-platform environments without vendor lock-in or the need for infrastructure expertise.
Rapid Social Game Development & Deployment
- 1. Play PillarRapid Social Game Development & Deployment
- 2. Design, Deploy, Optimize, Scale and Monetize Your Game Across Any Cloud
- 3. Gaming EcosystemSocial GamesPC DownloadableConsole GamesMobileOnline Browser-BasedHandheldGames On-Demand
- 7. Key TrendsGamingSingle Players becoming ‘Social Players’Large growth in “Casual” Multi-Player gamesNew gaming verticals (education, corporate, health)More localized game opportunitiesTechnologyMulti-platform environments a mustGrowth of online and mobile/handheldConsole-like graphics on any deviceLack of integrated toolsets for developers (lifecycle mgmt, BI, monetization)
- 8. Problem/OpportunityHigh-EndMMOGame PublishersLow-EndSingle-UserDownloadableGame PublishersEmergingMMO GameDeveloperMarket
- 9. ‘Social gaming alone will be a $1b market in the next several years. That's a big enough market to justify the entry of gaming platforms that support rapid social game development.”Eric Knipp, Gartner (Feb, 2011)
- 10. Solution. . . . . . MMOGameMMOGameGaming APIMulti-Tenant Gaming Platform as a ServiceDeveloper’s MarketplaceAd-MonetizationEcomGame IntelligenceCommSrvcs3D EnginesDev ToolsScale up/dwnMigrationGame Lifecycle MgmtAmazonRackspaceCo-LocationJoyent
- 11. Rapid Game Development & DeploymentInstant-on, and massively scalable gaming infrastructureIntegrated gaming lifecycle managementMobility with any cloud platform (public or private)No vendor lock-inPay-as-you-goNo infrastructure knowledge required
- 12. Target UsersGameDesignersEmerging Game Developers in highly localized marketsLittle/no background in scalable systemsLittle/no background in distribution/marketingLittle/no capital to build MMO gamesGameArtistsGameProgrammersPlatformPaaS
Editor's Notes
- #7: 2200 x 10 = 22,000 developers