Raw Apps, Background Info.
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The document outlines Otalvaro's extensive speaking engagements at various conferences and events on topics related to online video, user generated content, and digital media marketing. It also lists various brand clients that Otalvaro has worked with to create video content for and highlights several news articles that have featured Otalvaro and his company Barrio 305.
Raw Apps, Background Info.
- 1. Presentations & Panel Discussions More info at: www.rawshorts.com Ad Tech , Miami Beach, FL Session: User Generated Marketing Moderator: Emily Riley, Jupiter Research Speakers: Otalvaro from Barrio 305, Rick Marroquin, CMO Batanga Video on the Net , Boston, MA Session: Who Creates Content and Why. Moderator: Colin Deck, Director Yahoo! Video Speakers: Otalvaro's from Barrio 305 Mike Hudack, Co-Founder Blip.TV Innovations in Marketing , Coconut Grove, FL Session: Enabling an interactive conversation with a sponsor's brand using broaband video, mobile video and social media. Speakers: Otalvaro from Barrio 305 Streaming Media West , San Jose, California Session: Selling Content Online And IPTV Moderator: Adrian Smith, IPTVEvangelist.com Speakers: Otalvaro, Barrio 305/Raw Shorts Miguel Monteverde, Director of Video Programming, AOL, Tiffany Shlain, Filmmaker and Founder, The Webby Awards Winter Music Conference , Miami, FL Session: 21st Century Marketing & Revenue Streams Moderator: Scott McIntyre, The Big House Speakers: Otalvaro, Barrio 305/ Craig Degraff, Warner Music Group Ashley Swartz, Eiko Media Inc. WPP Group IPTV Boot Camp , London UK Moderator: David Muir, The Channel Speakers: Otalvaro from Barrio 305 Alex Gerber, Brightcove Mindshare from WPP & Hill and Knowlton
- 2. Client: Walmart Event: Essence Music, New Orleans Agency: Global Hue Client: Chrysler Corp. Event: Woodward Cruise, Detroit Agency: BBDO Client: ESPN Deportes & Sauza Tequila Event: Cinco de Mayo, Los Angeles Client: Jazzercise Event: NFL Halftime Show Breast Cancer Awareness Dolphin Stadium, Miami, FL Client: JEEP Event: 116th St. Parade, New York, NY Agency: Global Hue Client: FedEX Event: Black Enterprise Mag. Golf & Tennis Agency: Global Hue Client: Universal Studios Event: Illegal Tender Movie Launch Agency: Global Hue Client: University of Miami Miller School of Medicine Event: Integrative Medicine Symposium Client Showcase More info at: www.rawshorts.com
- 3. In the News
- 5. The Associated Press, November 1, 2006 By: Brian Bergstein Syndicated by: Washington Post, Chicago Tribune & MSNBC Online “So is Barrio 305, a Miami-based Internet-only channel devoted to the tropical hip-hop music flavor known as reggaeton. Brightcove pumps Barrio 305's videos to free sites in addition to Barrio 305's own pages. That gives the upstart network such wide dispersal that it hasn't mattered that Barrio 305 has yet to persuade any cable TV programming buyers to offer its package. ‘ We can bypass these traditional media agencies, and we can get out directly to our audience,’ said Antonio Otalvaro, one of the three brothers who founded Barrio 305. ‘Our primary audience is online. They're not watching TV.’ " The Long Tail By Chris Anderson, Editor in Chief of Wired Magazine Hyperion Books, Pub. Date: July 2006 Chapter: TV Outside the Box "But there is another class of video, one designed from the start to be distributed on the internet. This sort of video-the product of the spread of digital camcorders and desktop animation tools-has few such legal encumbrances. Created from scratch to be streamed for free online, it's already proving to be the richest, most entrepreneurial source of programming for a post broadcast age. Consider Barrio305, a Web only television service for Reggaeton music videos,interviews and urban Latin culture. "Think MTV....but in Spanglish," says its cofounder, Noah Otalvaro." In the News
- 6. Adverstising Age, August 28, 2006 "Barrio Bros. Nab The Niche MTV Left Behind“ By Gavin O'Malley, Advertising Age "The Otalvaros represent an emerging segment of media companies and video producers benefiting from newly affordable production technology and the infinite reach of the web. Armed with a real confidence in and familiarity with their subject matter, they can target highly specialized interest groups to a degree that behemoths like MTV can't quite match." Adverstising Age, August 13, 2006 “ The Growing Potential of Prosumer Produced Video Content: What Marketers Can Learn from Peeler, DePew and Otalvaro” By Jonah Bloom, Editor in Chief “Peeler, Otalvaro and DePew are just three examples from a growing army of video producers who should not really be lumped in with the consumer content generators who've stolen so many headlines this year. Sure, like your average YouTuber, they're benefiting from new technologies and the long-tail economy and are bringing a consumer sensibility to their work. But they're also making use of professional experience and are building businesses, not just entertaining their friends. What's more, through their experience and ability in targeting interest groups, as well as new technology and service providers such as Brightcove or Roo, they can find meaningful audiences across a range of sites -- audiences that can be measured and, most importantly, can be re-aggregated into the kinds of numbers that actually mean something to advertisers.” In the News
- 7. The Miami Herald, March 4, 2006 “Barrio305.com aims to be the website for urban latin culture.” By Christina Hoag "Barrio305.com stands on the vanguard of brand new video distribution technologies and business models for broadband Internet and wireless phones. It's stuff that promises to reshape the media industry as the number of broadband Internet users -- now at 40 million U.S. homes -- grows, giving more consumers the ability to download TV from their PCs.” Sprint Press Release: May 4, 2006 “Sprint (NYSE: S) announced today the availability of Sprint TV En Vivo, the first live Spanish-language video and audio service for mobile phones in the U.S…… The growing list of channels on Sprint TV En Vivo includes: Discovery en Español, ESPN Deportes, The History Channel en españoltm, ¡Sorpresa!, Video Rola, AccuWeather.com, Barrio 305…” Alltel Press Release: December 11, 2006 LITTLE ROCK, Ark. – Alltel Wireless , America's largest network, today announced the launch of Axcess TV en Español, a new Spanish-language television service available to all Alltel customers. Axcess TV en Español offers more than a dozen channels that are dedicated to Hispanic entertainment, news, sports and culture. Channels include.. Barrio 305, the authority on urban Latino culture…” In the News
- 8. Broker WebStation Accolades More info at: www.brokerwebstation.com
- 9. Broker WebStation Accolades More info at: www.brokerwebstation.com