Re con capabilities2013forlinkedin
- 1. A Marketing Communications & Consulting Firm Bringing Managed Markets into Focus
- 2. ReCon Marketing Solutions • A full service managed markets marketing communications firm • Offering a comprehensive suite of products and services ranging from strategy development to tactical implementation • 40 proven and qualified staff members operating in the required work streams: market research, project management, training, editorial, creative design and technology solutions • Staff integration and coordination overseen by the ReCon partners— 100% involvement, 100% of the time • ReCon advantages vs other firms: • Pharmaceutical and agency experience of the partners • Relationships with managed markets decision makers • Business model is specifically designed to ensure high quality and low 2 costs
- 3. ReCon Capabilities 3
- 4. ReCon Services 4
- 5. Extensive Experience as Trusted Partners 5
- 6. Managed Markets Strategic Matrix Access Value Drive Share Expand the Market Assess Educate Educate Push- Pull- Market Payers Providers Through Through 6 Payers Providers Members
- 8. ReCon Campaign Objectives • Develop business plans for positioning portfolios long term in light of clinical data and competition • Develop and Differentiate clinical profile from major competitors to translate into preferred formulary status for current portfolio and new entrants • Leverage the use of integrated special projects that efficiently connect the Payers + Providers + Patients 8
- 9. Campaign Phases 9
- 10. ReCon – Marketing Support 10
- 11. Introducing The ReCon Rapid Survey Answers for Questions That Will Not Wait Turn Around - 10 Business Days Managed Markets Audiences Medical Directors Pharmacy Directors And More 10-15 Minute Survey, 45-55 Data Points 20 Completions 20 Page Report Executive Summary Key Findings, Conclusions, Recommendations Objectives, Methodology, Findings in Detail 11 11
- 12. ReCon Rapid Survey • Can be used as quick turnaround pulse surveys to monitor a broad array of issues • Pricing, packaging, value propositions, disease populations, programs and initiatives • Understand what payers value in terms of non-personal communication • ReCon often combines the RRC with a handful of qualitative IDIs for a more complete view • Can also be used as a baseline of information for a ReCon Strategy Committee • Capable of longer surveys when needed 12
- 13. The Survey Developed in consultation with Client Submit for Client review within one day Revised, programmed, mounted on secure server in 3 days Reviewed online by Client, revised as necessary and fielded Day 1 13
- 14. Preliminary Results Twenty completions - survey closed Day 5 Preliminary results generated and sent to client Day 6 Reviewed with Client by conference call, need for IDIs identified Day 6 14
- 15. Final Report Delivered Day 10 Full presentation of results scheduled 15
- 16. Introducing the ReCon Strategy Committee • Comprised of managed markets experts who are working outside of health plans and PBMs but whose CVs establish them as widely recognized US managed care experts: • Past Presidents of AMCP • Prolific authors on managed care topics • Former Chief Medical and Pharmacy officers • Nationally recognized managed care experts • Healthplans • Employers • Business coalitions • Hospitals and Integrated systems • VA/DOD 16
- 17. Introducing the ReCon Strategy Committee (cont) The ReCon philosophy is to use smaller groups of managed care experts to engage in rigorous series of working sessions to hammer out a managed care marketing plan that is achievable. The emphasis here is on substance over form and 100% engagement, preparedness and focus by all participants ReCon uses these select experts to: • Develop Managed Care value propositions • Uncover the drivers to adopting products in the managed markets • Gain recommendations for messaging, and communications to payers • Understand how to position products to the payer audience • Gain feedback on best possible contracting scenarios 17 • Identify information needs and timing desired to ensure timeliness and breadth of coverage policies to meet objectives
- 18. ReCon Mission ReCon leverages its industry knowledge, relationships and trust to identify strategic business opportunities for our clients. This ability supports development of market strategies and tactics to better position products for optimum access and reimbursement within the complex and highly managed healthcare marketplace. 18
- 19. ReCon Marketing Solutions -Building on a foundation of expertise and success Dean Reid Partner, ReCon Marketing Solutions 7 Years – Executive VP Sales & Marketing Managed markets and medical communications agency 17 Years Pharmaceutical Industry Experience Regional Sales Director National Account Director Managed Care Marketing Strategic Planning Managed Care Sales Manager 19 Sales
- 20. ReCon Marketing Solutions -Building on a foundation of expertise and success Sal Cofoni Partner, ReCon Marketing Solutions 8 Years – Executive VP & General Manager Managed markets and medical communications agency 25 Years Pharmaceutical Industry Experience Business Unit Director Regional Sales Director Co-founder of Managed Markets Department Market Research Sales Management 20 Corporate Sales Training Sales
- 21. ReCon Marketing Solutions -Building on a foundation of expertise and success Dean Reid Sal Cofoni 856-596-7650 (O) 862-244-4316 (O) 609-744-5529 (M) 973-945-8260 (M) deanreid@reid-cofoni.com salcofoni@reid-cofoni.com 21
Editor's Notes
- #2: ReCon Marketing Solutions is eager to serve you in a variety of unique capacities. As the ReCon name implies we are able to assist you in "finding" marketing solutions across the challenging pharmaceutical and biotechnology landscape.
- #20: Our combined, 50+ years of success in the pharmaceutical and agency fields translates into the ability to find, create and develop marketing concepts and tools to accelerate brand penetration and growth in a heavily managed healthcare market place.
- #21: Our combined, 50+ years of success in the pharmaceutical and agency fields translates into the ability to find, create and develop marketing concepts and tools to accelerate brand penetration and growth in a heavily managed healthcare market place.