There are three types of website visitors - those who will fulfill site goals (YES), those who don't fit what is offered (NO), and those with high purchase intent but don't convert (MAYBE). Engaging more "Maybes" can yield better results. Reactful uses digital body language signals like scrolling, clicks, and mouse movements to sense behaviors that indicate interest, confusion, hesitation, or abandoning. It then provides continuous recommendations to websites to better engage "Maybes", which can increase video views by 25%, coupon downloads by 34%, sales leads by 3x, and sign ups by 2x.
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