This document discusses top-down and bottom-up approaches to big data analytics. Top-down is periodic, repetitive, reflective, and backwards-looking, while bottom-up is real-time, predictive, actionable, and exploratory. The interactive investigation of new data using these approaches can create new knowledge and business opportunities. Big data analytics turns available operational information into real-time business advantages through interactive and experimental analysis. The platform discussed provides engines for processing large batches of data and real-time event streams to enable timely, actionable analytics and automated actions.
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