Real World Evidence - getting value from volume with metadata
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The webinar discusses the significance of real world evidence (RWE) in healthcare and the challenges associated with it, such as data silos and varied formats. It highlights how a robust RWE platform can enhance clinical developments, optimize marketing efforts, and provide deeper insights into patient journeys. The discussion includes the integration of various data sources through advanced technologies like MarkLogic and Smartlogic for better evidence generation and analysis.
Real World Evidence - getting value from volume with metadata
- 1. Real World Evidence – getting value from volume with metadata Thursday, August 10th 10:30 am central
- 2. Who’s speaking today? Anne Lapkin SVP Global Strategy Smartlogic Bill Fox Global CTO Healthcare and Life Sciences MarkLogic
- 3. • This webinar is in broadcast mode all participants are muted • Please put your questions in the GoToWebinar panel and we’ll answer as many as we can in the Q & A session • This broadcast is being recorded – replay information will be sent to all registrants following the broadcast A few housekeeping items
- 4. The value of Real World Evidence (RWE) The payoff The problem with RWE What if your RWE platform could… A platform for RWE success Semaphore in a nutshell How MarkLogic integrates data from silos A bit about Smartlogic & MarkLogic Q & A Agenda
- 5. The value of Real World Evidence RWE Pharma Data RCT, Disease Registries Hospital Visits and Services Mortality and Other Registries Pharmacy Data Genetic, Biomarker, Sensor, Diagnostic Social Media Claims Test and Lab Data Electronic Medical Records Disease Understanding & Biomarkers R&D Operations & Clinical Development Value-Based Market Access & Commercialization Innovative Safety & Surveillance Monitoring Economic Burden & Outcomes Research Treatment Pathways & Patient Journey End to End Data Management Insightful Solutions Awareness and Transparency Advanced Analytics Platform Integrated Evidence Generation
- 6. The payoff Optimize spend • Integrate and connect different data sets to deepen insights and understand patient journeys and market dynamics • Targeted marketing and sales campaigns based on specific points in the patient journey or physician decision-making process • Active driven alerts to the sales force to increase knowledge and target messaging to providers • Improve launch as target populations become more specific, granular insights on which providers treat specific patients provides better messaging Demonstrate safety and value • Brand protection – avoidance of label changes (black box warning labels) • Regulatory defense – proactive knowledge and ability to refute false signals based on under reporting and utilization counts • Counter publication reports (literature review) • Formulary improvement Improve clinical development • Enable translational research, better understanding of treatment pathways, higher value populations and patient profiles • Improve protocol design • Target investigators with largest patient population
- 7. The problem with RWE • Real World Data exists in silos • It uses different vocabularies • It is in different formats • A lot of it is “dark data” - pdfs, images, spreadsheets, word documents, etc.
- 8. • Integrate all information without ETL • Provide meaning and context for all data • Find the hidden nuggets in the dark data • Harmonize all the different vocabularies • Scale • Provide traceability and auditability • Security and privacy • Discover relationships and patterns using high-grade analytics • Easily find the information you need What if your RWE platform could …
- 9. The information platform of the future
- 10. Build and manage semantic models Simplify ingestion, development and customization Semaphore in a nutshell Enrich, extract and harmonize • Enrich information assets with complete, consistent and precise metadata • Extract critical facts, entities and relationships for further processing • Harmonize different information sources for unified access Apply semantics to your business problem • Enable knowledge discovery • Support investigative analytics • Automate manual processes for higher precision Semaphore delivers these capabilities – enterprise scale
- 11. The MarkLogic Solution An Operational and Transactional Enterprise NoSQL Database That Integrates Data Better, Faster, With Less Cost FLEXIBLE DATA MODEL ASK ANYTHING UNIVERSAL INDEX ENTERPRISE RELIABILITY RELATIONAL DATABASES MAINFRAMES FILE SYSTEMS ANY OTHER SOURCE TRANSACTIONAL APPLICATIONS ANALYTICAL APPLICATIONS DOWNSTREAM SYSTEMS FLEXIBLE DATA MODEL ASK ANYTHING UNIVERSAL INDEX ENTERPRISE RELIABILITY
- 12. MarkLogic Single Platform View of all content Easy to get data in Easy to get data out Universal Index Government Grade Security Triple Data Store Enterprise grade Smartlogic and MarkLogic Smartlogic Understand the relationships in the data Metadata enrichment Sophisticated natural language processing Triple extraction Industry standard vocabularies Enterprise gradeThe partnership advantage A cutting-edge platform for innovative business solutions Native integration A long history of collaboration Complementary technologies and skill sets
- 13. • RWE is a large and complex problem • Payoff to doing it well is enormous – But it’s easy to do it really badly • There is a solution now that you can implement that will answer today’s and tomorrow’s questions Summary
- 14. Q&A Thanks for joining the webinar We’ll be taking questions now Q A&
- 15. SMARTLOGIC – AMERICAS 111 N MARKET STREET, SUITE 300 SAN JOSE, CALIFORNIA, 95113 TEL: 408 213 9500 SMARTLOGIC – EUROPE, MIDDLE-EAST AND AFRICA 200 ALDERSGATE LONDON, EC1A 4HD TEL: +44 (0)203 176 4500 WEB: WWW.SMARTLOGIC.COM EMAIL: INFO@SMARTLOGIC.COM TWITTER: @SMARTLOGIC_COM © 2017 SMARTLOGIC SEMAPHORE LIMITED