RedHawk Nest Proposal
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The document proposes creating a community video site called the Redhawk Nest for Miami University students to share and watch video clips. It would help increase school spirit, promote student involvement on campus, and connect students to opportunities in the Oxford community. Video content would be submitted by student organizations and range from educational to promotional. The site would have featured videos, recent uploads, and search/category options. An initial budget of $1,200-$1,300 is proposed to cover cameras, hosting, domain registration, incentives and promotions.
RedHawk Nest Proposal
- 1. Miami University Community Video Site
- 2. The Idea Build a space where students can gather and be informed and entertained via video clips on topics relative and important to the Miami University community. The Goals To use the space as a communications tool to accelerate school spirit and participation
- 3. To increase knowledge and awareness of the many opportunities available for students to become involved in – both in class, on campus via student organizations, and in the larger surrounding Oxford community.
- 4. The Reasons Increased student involvement will only benefit all aspects of the University and surrounding community. Such exposure to the opportunities available will spark interest, encourage engagement, and motivate participation. It's important to be in the space your audience is – to use the same platforms, to take the same tone, and to understand the same culture. The web is where students are today – it's where they gather, interact, grow and learn. College Students spend an average of 34 hours per week on the internet , according to a new Bryant University survey. TV viewing time is decreasing, while exposure to internet videos and interactive modules are increasing rapidly.
- 5. The Concept The RedHawk Nest will be the space where community members can watch videos, interact via comments and ratings, and be exposed to more of what the University has to offer for all. Student organizations will be the driving force behind the content and submission of videos. Their work will be showcased in the form of short video clips. The content of these clips will range. They must be appropriate and add value to the community to be posted. Their purposes will range as well: from educational to promotional. The Execution Such a space will be facilitated through the use of Fliggo, a custom service which allows for such community video site building.
- 6. Home Page
- 7. Logo & name (discussed later) Video information (text, links, etc.) Featured Video Recent Videos News, Announcements
- 9. Title & Info Video Space Other Relevant Suggested Videos Video Comments/Discussion Tools to Share Video
- 10. Category / Video Search Page
- 11. Searches all videos Categories / Channels Organized by student org's/groups Newly Added
- 12. Control & Evaluation Videos must be approved before they appear, to ensure relevance and appropriate content. Using Google Analytics, the premier statistics tracking tool, and Fliggo Video statistics, instant feedback is enabled. Aim and content will be shifted and adapted to best meet users trends and interests.
- 14. Flip MinoHD Camcorder ~~$230/each Small -Essential to the frequency of use Easy -Makes video easy, finally. Powerful -HD Quality makes it primed for web viewing
- 15. Proposed name is The Redhawk Nest -Think of it as a nest – a community – a base. -Where interactions occur, connections made Logo, Brand & Identity are key. Important logo is essential – shapes entire site, aesthetics.
- 16. Fliggo Subscription Fliggo basic service is free. Monthly subscription fee increases : Storage Features Power Fliggo monthly plans Starts at $14.95
- 17. Domain Name $12/yr Domain Name Prizes/Goods to Provide Incentive for Users -Increases participation, especially at first -Good incentive to use for first time Gift Certificates, Electronics, etc. ~~$250 Promotional -Online advertising in Miami community via Facebook -Print advertising/flyering in Miami community
- 18. Proposed Budget Flip MinoHD Cameras 3 x $230 – $690 Fliggo Service 12x$15 – $180 Domain – $12 Incentives – $250 Promotional – $150 Total Anticipated: $1200-1300ish