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Guerilla filmmaking:
         form of independent filmmaking characterized by low budgets, skeleton
         crews, and simple props using whatever is available. Often scenes are
         shot quickly in real locations without any warning or permissions

                                                             Source: Wikipedia
THE      FALL            OF THE                        ROMAN EMPIRE
The film industry presents the symptoms of a decaying civilization :


                   Nepotism and inbreeding :
                   Actors are sons of actors, producers are sons of producers and that’s the way it’s always been. But now, actors are also
                   sons of music pop stars, directors are sons of producers. Any attempt to study people’s pedigree in Hollywood and Paris
                   is certainly interesting. Education systems are generating more and more leftovers, because networking is the only thing
                   that counts.



                   Conservative regulations :
                   Public funding agencies have not considered the changes brought about by the digital era: production costs, licensing,
                   contract workers… Legislation goes against the needs of independent filmmaking.



                   Concentration of power and constriction of culture :
                   The average difference in film budgets keeps increasing. An ever-growing share of global investment is taken up by
                   sequels, prequels and franchising. Western film industries keep repeating the same patterns while emergent movie
                   industries are evolving.
REVOLUTIONARY ROAD

2011 : GUERILLA FILMMAKING is back…

                       DONOMA
               Budget : 150€                                     … with brand NEW WEAPONS :
               Autoproduction
               Auto distribution
               Premiere at the Rex theatre                   •       Hollywood uses 1,500€
                                                                     digital cameras to shoot                (EXIT                      )
                                                                     movies like Black Swan,
                       BELLFLOWER                                    Rubber…
               Budget : 17k$
               Autoproduction (including muscle
               cars and flamethrowers)                           •   with a little hacking, it
                                                                     only takes a laptop to
               Sundance Opening
                                                                     postproduce a movie                     (EXIT                      )
                                                                     (including FX)




                                                  Disruptive digital technologies have led to changes in the scales of film budgets :
                                                  money is not the major issue anymore
turn     A     WILD BUNCH                                                into     A     TEAM

 The industry generates many                         •    CREATIVE MINDS :           writers, wannabe producers from management schools… with no connections in the industry
 LEFTOVERS :                                         •    COMEDIANS      :           struggling to put together their portfolios
                                                     •    TECHNICIANS    :           working for TV, commercials and institutions to pay the bill but not fulfilling their creative ambitions




cineaste.org and structures have crucial problems :                                            Solve these problems, and turn talented ‘leftovers’ into a team:
• Unreliable         (no guarantees or assurance about applicants)                             •    build trust           (create feedback and history for users and projects)
• Unbalanced         (the amount of help given and received is not evenly distributed)         •    Create a community (reward active members with specific rules)
• Unrewarding (people do not gain anything by helping)                                         •    Generate value for the community (new distribution channels, support the best
                                                                                                                                   projects in festivals, create a calls for proposals platform…)
I N T RO D U C I N G

      REELSTORM               is a   community              that   crowdsources
      film development, production and distribution


What needs to be sourced ?
    • resources        (technical equipment, props, venues, vehicles… : everything can be
                       used for a movie; sharing is the only sustainable option)
    • talent and goodwill (occasional help on demanding projects, sharing knowledge,
                        teach, joining projects or helping them kickstart)
    • Information       (getting round administration, available funding, experience,
                        networking, communication, crowdfunding…)


How will the community be created ?
    • through the right context for interaction (mapping, real time event,
                        communication tools)
    • through a virtual economy, creating benefits for the most active
                    members (significant advantages, privileges, visibility, premium
                       access to partnerships…)
    • by creating the perfect design (create the right models and database to
                       enhance interactions ; manage user’s freedom - intelligent constraints
                       drive creativity)
BACK TO THE FUTURE




2012          2013   2014
BIGGER PICTURE
2013                      2015 ?
                             Participative production company :
                             produce and promote feature films in festivals
                             through the community ; reward the community with
             =               shares in projects

        Social network
               +             New distribution channels :
                             create a new short-movie distribution ecosystem
       Resource sharing      through partnerships and new media: Youtube
           platform          channels, semantic web, transmedia projects
             +
           Project           Monetize through an agency :
                             use contacts and reputation (acquired through short
       management tool
                             films) to help the community gain access to
                             commercials and corporate films via a calls to projects
                             platform
HELLO, DOLLY !


JONATHAN, founder and CEO of Reelstorm,
                            in a nutshell :


                                      engineer


                                      entrepreneur
                                      linkedin.com/in/jonathanbourguignon



                                      filmmaker
                                      vimeo.com/jonbou



   Contact : jonathan@reelstorm.com

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Reelstorm

  • 1. Guerilla filmmaking: form of independent filmmaking characterized by low budgets, skeleton crews, and simple props using whatever is available. Often scenes are shot quickly in real locations without any warning or permissions Source: Wikipedia
  • 2. THE FALL OF THE ROMAN EMPIRE The film industry presents the symptoms of a decaying civilization : Nepotism and inbreeding : Actors are sons of actors, producers are sons of producers and that’s the way it’s always been. But now, actors are also sons of music pop stars, directors are sons of producers. Any attempt to study people’s pedigree in Hollywood and Paris is certainly interesting. Education systems are generating more and more leftovers, because networking is the only thing that counts. Conservative regulations : Public funding agencies have not considered the changes brought about by the digital era: production costs, licensing, contract workers… Legislation goes against the needs of independent filmmaking. Concentration of power and constriction of culture : The average difference in film budgets keeps increasing. An ever-growing share of global investment is taken up by sequels, prequels and franchising. Western film industries keep repeating the same patterns while emergent movie industries are evolving.
  • 3. REVOLUTIONARY ROAD 2011 : GUERILLA FILMMAKING is back… DONOMA Budget : 150€ … with brand NEW WEAPONS : Autoproduction Auto distribution Premiere at the Rex theatre • Hollywood uses 1,500€ digital cameras to shoot (EXIT ) movies like Black Swan, BELLFLOWER Rubber… Budget : 17k$ Autoproduction (including muscle cars and flamethrowers) • with a little hacking, it only takes a laptop to Sundance Opening postproduce a movie (EXIT ) (including FX) Disruptive digital technologies have led to changes in the scales of film budgets : money is not the major issue anymore
  • 4. turn A WILD BUNCH into A TEAM The industry generates many • CREATIVE MINDS : writers, wannabe producers from management schools… with no connections in the industry LEFTOVERS : • COMEDIANS : struggling to put together their portfolios • TECHNICIANS : working for TV, commercials and institutions to pay the bill but not fulfilling their creative ambitions cineaste.org and structures have crucial problems : Solve these problems, and turn talented ‘leftovers’ into a team: • Unreliable (no guarantees or assurance about applicants) • build trust (create feedback and history for users and projects) • Unbalanced (the amount of help given and received is not evenly distributed) • Create a community (reward active members with specific rules) • Unrewarding (people do not gain anything by helping) • Generate value for the community (new distribution channels, support the best projects in festivals, create a calls for proposals platform…)
  • 5. I N T RO D U C I N G REELSTORM is a community that crowdsources film development, production and distribution What needs to be sourced ? • resources (technical equipment, props, venues, vehicles… : everything can be used for a movie; sharing is the only sustainable option) • talent and goodwill (occasional help on demanding projects, sharing knowledge, teach, joining projects or helping them kickstart) • Information (getting round administration, available funding, experience, networking, communication, crowdfunding…) How will the community be created ? • through the right context for interaction (mapping, real time event, communication tools) • through a virtual economy, creating benefits for the most active members (significant advantages, privileges, visibility, premium access to partnerships…) • by creating the perfect design (create the right models and database to enhance interactions ; manage user’s freedom - intelligent constraints drive creativity)
  • 6. BACK TO THE FUTURE 2012 2013 2014
  • 7. BIGGER PICTURE 2013 2015 ? Participative production company : produce and promote feature films in festivals through the community ; reward the community with = shares in projects Social network + New distribution channels : create a new short-movie distribution ecosystem Resource sharing through partnerships and new media: Youtube platform channels, semantic web, transmedia projects + Project Monetize through an agency : use contacts and reputation (acquired through short management tool films) to help the community gain access to commercials and corporate films via a calls to projects platform
  • 8. HELLO, DOLLY ! JONATHAN, founder and CEO of Reelstorm, in a nutshell : engineer entrepreneur linkedin.com/in/jonathanbourguignon filmmaker vimeo.com/jonbou Contact : jonathan@reelstorm.com