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Reengineering
Created by
Michael Mann
Operations Management 345
Topics
 What is Reengineering
 Can you use it in your organization
 What is involved
 How it works
 Examples
 Exercise
 Conclusion
Reengineering Defined
Reengineering is also known as
Business Redesign. Business
Process Redesign is "the analysis
and design of workflows and
processes within and between
organizations" (Davenport &
Short 1990).
Business Process Reengineering
 Has been around for a long time.
 Written on extensively in trade journals
and research articles.
 Is it a fad?
 Technology is vital to the Reengineering
process.
The success of Business Process
Reengineering
 Around 70% of all BPR projects fail.
• Lack of management commitment and
leadership
• Unclear definition of the BPR project
• Unrealistic scope and expectations
• Resistance to change
• Lack of resources
Can you use this in your
organization
 Ask these questions about the project.
• Is the process needed?
• Can and should it be redesigned?
• What purpose does it serve?
• Who is responsible for it?
• What competencies are needed for someone
to successfully complete it?
Organizations seeking to
reengineer
 Make the customer the starting point
for change -- by identifying customer
wants and creating the infrastructure to
support these expectations
 Design work processes in light of
organizational goals
 Restructure to support front-line
performance.
Reengineering
Recommendations
 BPR must be accompanied by strategic planning, which
must address leveraging IT as a competitive tool.
 Place the customer at the center of the reengineering
effort -- concentrate on reengineering fragmented
processes that lead to delays or other negative impacts
on customer service.
 BPR must be "owned" throughout the organization, not
driven by a group of outside consultants.
 BPR must be sponsored by top executives, who are not
about to leave or retire.
 BPR projects must have a timetable, ideally between
three to six months, so that the organization is not in a
state of "limbo".
Surviving Reengineering
 BPR calls for radical change
 Change brings out negative reactions in many people
 How to cope:
 Spend time with co-workers who have the most positive
attitudes.
 Do one thing differently each week. Break the old habits.
 Talk to outsiders who have gone through reengineering.
 Read trade and business publications to put
reengineering in perspective
Goals of BPR
 Increase service level
 Reduce total process cycle time
 Increase throughput
 Reduce waiting time
 Reduce activity cost
 Reduce inventory costs
Tools for developing a BPR
 Flow diagramming-based simulation tools
 System dynamics-based simulation tools
 Discrete event-based simulation tools
Implementing BPR
 Analysis
• Is the redesign feasible?
• Which issues will pose the most complexity?
We will need to allocate resources to these
issues?
Implementing BPR
 Software Functionality
• Tools are assistants for participants in the
implementation plan.
• Tools are needed to guide the implementation
through the different phases.
• Tools must provide the overall roadmap.
Implementing BPR
 Management plans
• Standards for consistent descriptions of
processes, process strategy and plans.
• The framework of entities necessary for
effective process management.
• Linkages showing how each employee's job
contributes to the building and delivery of
value to the enterprise's customers.
Implementing BPR
 Human resources
• Identify essential agents within the
organization.
• The behavioral aspects of the agents
– Motivation
– Culture
– Incentives
– Adaptability
Summary of Implementing BPR
 Define
 Model
 Analysis
 Software
 Management
 Human resources
Real World Example
 Xerox
• Redesign of the organizational structure
• To facilitate the reorganization of the
Corporate Information Management Function
• Response to expiration of patents and
competition from Fuji and Canon.
Real World Example Continued
 Main goal of Xerox was to increase market
share and their return on assets
 Focused on four major areas
• Corporate strategies and programs
• Corporate technology strategies
• Corporate telecommunications strategies
• Executive and office information systems
Real World Example Continued
 A new CIO was selected
• Objectives to hire and train the right people for
the new CIM
• Defined roles and responsibilities for the new
CIM group
Xerox Continued
 Three level architecture was developed
• Data processing
• Distributed processing
• Workstations and OIS
Xerox Case Summary
 Primary focus to redesign the
organizational structure
 People and technology were both needed
to be successful
Ask these questions for a
reengineering exercise
 What changes in the present system are
needed?
 How quickly should the changes be made,
draft a time line.
 In what order will the changes be
scheduled?
 What approvals, buy-ins and partner
involvements are needed?
Exercise continued
 What is the strategy for gaining these
approvals?
 Who will be responsible for what, when,
where and how?
 Identify each person
 Draw a table for each implementation step.
Exercise Continued
 Identify strategies for possible major
obstacles that might emerge.
 Plan for monitoring and working out
problems.
 What staff changes will be needed?
 Establish schedules and objectives for
communication and training.
Exercise continued
 Look at all new working arrangements and
new shifts.
 Are any equipment or facility changes
needed?
Summary
 The first question to ask is “What needs to
be done”
 Over time BPR involves changes in
• People
• Processes
• Technology
Summary
 Set objectives
• Do you want to increase service level
• Reduce total process time
• Increase your throughput
• Reduce waiting time
• Reduce your activity cost
• Reduce your inventory time
Summary
 BPR is used for
• Combining duplicate activities
• Eliminate multiple reviews & approvals
• Reduce batch sizes
• Put processes in parallel
• Implement demand pull
• Outsource inefficient activities
• Eliminate movement of work
• Organize multifunctional teams
Conclusion
 Remember over 70% of BPR projects fail
• Proper understanding of BPR is needed before
taken on a project.
• BPR is used for radical redesign and improved
work processes

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Reessssssssssßdddeeeeeeeeeeeengineering.ppt

  • 2. Topics  What is Reengineering  Can you use it in your organization  What is involved  How it works  Examples  Exercise  Conclusion
  • 3. Reengineering Defined Reengineering is also known as Business Redesign. Business Process Redesign is "the analysis and design of workflows and processes within and between organizations" (Davenport & Short 1990).
  • 4. Business Process Reengineering  Has been around for a long time.  Written on extensively in trade journals and research articles.  Is it a fad?  Technology is vital to the Reengineering process.
  • 5. The success of Business Process Reengineering  Around 70% of all BPR projects fail. • Lack of management commitment and leadership • Unclear definition of the BPR project • Unrealistic scope and expectations • Resistance to change • Lack of resources
  • 6. Can you use this in your organization  Ask these questions about the project. • Is the process needed? • Can and should it be redesigned? • What purpose does it serve? • Who is responsible for it? • What competencies are needed for someone to successfully complete it?
  • 7. Organizations seeking to reengineer  Make the customer the starting point for change -- by identifying customer wants and creating the infrastructure to support these expectations  Design work processes in light of organizational goals  Restructure to support front-line performance.
  • 8. Reengineering Recommendations  BPR must be accompanied by strategic planning, which must address leveraging IT as a competitive tool.  Place the customer at the center of the reengineering effort -- concentrate on reengineering fragmented processes that lead to delays or other negative impacts on customer service.  BPR must be "owned" throughout the organization, not driven by a group of outside consultants.  BPR must be sponsored by top executives, who are not about to leave or retire.  BPR projects must have a timetable, ideally between three to six months, so that the organization is not in a state of "limbo".
  • 9. Surviving Reengineering  BPR calls for radical change  Change brings out negative reactions in many people  How to cope:  Spend time with co-workers who have the most positive attitudes.  Do one thing differently each week. Break the old habits.  Talk to outsiders who have gone through reengineering.  Read trade and business publications to put reengineering in perspective
  • 10. Goals of BPR  Increase service level  Reduce total process cycle time  Increase throughput  Reduce waiting time  Reduce activity cost  Reduce inventory costs
  • 11. Tools for developing a BPR  Flow diagramming-based simulation tools  System dynamics-based simulation tools  Discrete event-based simulation tools
  • 12. Implementing BPR  Analysis • Is the redesign feasible? • Which issues will pose the most complexity? We will need to allocate resources to these issues?
  • 13. Implementing BPR  Software Functionality • Tools are assistants for participants in the implementation plan. • Tools are needed to guide the implementation through the different phases. • Tools must provide the overall roadmap.
  • 14. Implementing BPR  Management plans • Standards for consistent descriptions of processes, process strategy and plans. • The framework of entities necessary for effective process management. • Linkages showing how each employee's job contributes to the building and delivery of value to the enterprise's customers.
  • 15. Implementing BPR  Human resources • Identify essential agents within the organization. • The behavioral aspects of the agents – Motivation – Culture – Incentives – Adaptability
  • 16. Summary of Implementing BPR  Define  Model  Analysis  Software  Management  Human resources
  • 17. Real World Example  Xerox • Redesign of the organizational structure • To facilitate the reorganization of the Corporate Information Management Function • Response to expiration of patents and competition from Fuji and Canon.
  • 18. Real World Example Continued  Main goal of Xerox was to increase market share and their return on assets  Focused on four major areas • Corporate strategies and programs • Corporate technology strategies • Corporate telecommunications strategies • Executive and office information systems
  • 19. Real World Example Continued  A new CIO was selected • Objectives to hire and train the right people for the new CIM • Defined roles and responsibilities for the new CIM group
  • 20. Xerox Continued  Three level architecture was developed • Data processing • Distributed processing • Workstations and OIS
  • 21. Xerox Case Summary  Primary focus to redesign the organizational structure  People and technology were both needed to be successful
  • 22. Ask these questions for a reengineering exercise  What changes in the present system are needed?  How quickly should the changes be made, draft a time line.  In what order will the changes be scheduled?  What approvals, buy-ins and partner involvements are needed?
  • 23. Exercise continued  What is the strategy for gaining these approvals?  Who will be responsible for what, when, where and how?  Identify each person  Draw a table for each implementation step.
  • 24. Exercise Continued  Identify strategies for possible major obstacles that might emerge.  Plan for monitoring and working out problems.  What staff changes will be needed?  Establish schedules and objectives for communication and training.
  • 25. Exercise continued  Look at all new working arrangements and new shifts.  Are any equipment or facility changes needed?
  • 26. Summary  The first question to ask is “What needs to be done”  Over time BPR involves changes in • People • Processes • Technology
  • 27. Summary  Set objectives • Do you want to increase service level • Reduce total process time • Increase your throughput • Reduce waiting time • Reduce your activity cost • Reduce your inventory time
  • 28. Summary  BPR is used for • Combining duplicate activities • Eliminate multiple reviews & approvals • Reduce batch sizes • Put processes in parallel • Implement demand pull • Outsource inefficient activities • Eliminate movement of work • Organize multifunctional teams
  • 29. Conclusion  Remember over 70% of BPR projects fail • Proper understanding of BPR is needed before taken on a project. • BPR is used for radical redesign and improved work processes