Reflect, Refine & Implement - Build your business
- 1. Reflect, Refine & Implement WWW.THEORUBY.COM Grow your business online
- 2. Highlights of the last 9 workshps Overview: In an economy that never sits still, being able to future-proof your small business is less about knowing the future and more about building robust, customer-centred systems that will flex with change. Each section finishes with a quick “Now” action you can do today and a “Future” action for longer-term planning. Grow Your Business Today
- 3. Why it matters: Organic (free) search traffic is one of the most powerful evergreen marketing tools Tips: Understand search intent before writing (use Answer The Public or Google Trends) Build topic clusters, not isolated posts Fix technical issues (fast loading, SSL, links) Get in touch for a free tech report Earn authority with helpful assets (checklists, templates, guides) Now: Write 3 customer questions that could be content. Future: Use Answer The Public to brainstorm and build your content calendar. Boost organic traffic to your website
- 4. Why it matters: Smart prompts save admin time and help with writer's block. Always rewrite AI output to reflect your voice Tips: Use role-based prompts: 'Act as a...' Automate recurring tasks Combine ChatGPT with tools like Zapier/Make Set your tone using a mini style guide Now: Create a reusable prompt (e.g., email reply) Future: Spend 15 minutes/day using ChatGPT or Gemini, Claude, Perplexity etc AI for Business Growth – Maximise ChatGPT
- 5. Why it matters: Your website and social media are key customer touchpoints Tips: Clear consistent messaging across all channels Match platform to audience (don’t overstretch and focus on 1-3) Maximise content: repurpose blogs into posts Measure and refine with Google Analytics Now: Review your last 3 social posts – can they be improved? Future: Create a content calendar that highlights your brands strengths Website & Social Media Essentials
- 6. Why it matters: Every pound saved can go towards growth Tips: Log fixed, variable, and hidden costs Tag costs: must-have, nice-to-have, dead weight Schedule supplier negotiations Now: Find one on-going cost to reduce or remove. Future: Record every outgoing for a month and cut all unnecessary . Managing Business Costs
- 7. Why it matters: Spot trends early and embed them into marketing foundations Tips: Go 'video-first' – short videos for web and social Explore less competitive niches Build a community (Facebook, WhatsApp, email) Now: List 3 topics for short videos Future: Create a group or list to build a brand community Staying Ahead in 2025
- 8. Why it matters: Digital marketing can be overwhelming. Focus and consistency win Tips: Find your niche and define the problem you solve Simplify your marketing mix (3-4 strong channels) Email marketing is timeless Always ask for feedback to improve Now: Define your niche and pick 2 channels Future: Start an email list using MailerLite Digital Marketing Essentials
- 9. Why it matters: Good financial habits ensure long-term stability Tips: Use Xero or QuickBooks for tracking Maintain a 12-week rolling cash-flow forecast Calendar statutory deadlines to avoid penalties Now: Check banking app for built-in budgeting tools Future: Forecast major expenses and check HMRC deadlines Financial Planning
- 10. Why it matters: Visitors judge your site in under 3 seconds Tips: Above the fold: key message, CTA, brand Visual hierarchy: use headings and white space Accessibility: contrast, alt text, keyboard nav Social proof: reviews and case studies Now: Run a 5-second test on your homepage Future: Update your website’s first screen Web Design – User-Friendly Websites
- 11. Innovative Mindset Why it matters: Innovation creates long-term business success Tips: Innovation comes from mindset, not money Follow a framework: Ask > Do > Learn Create a daily habit of micro-innovation Now: Identify one weak process to improve Future: Spend 5 minutes a day thinking of improvements
- 12. Being able to future-proof your small business isn’t a one-off project... It’s a habbit you need to build over time! What’s the first thing you will do NOW! Start with one 'Now' action today Schedule the 'Future' task In 90 days, your business will be leaner, sharper, and ready for whatever the future holds Final Thoughts Book a free 30 min in-person session with me on 25 June at Chiswick Cinema th
- 13. Need tailored support? Get in touch: Email: theo@theoruby.com Website: www.theoruby.com