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Regional needs: Forecasting and 
targeting university actions 
Director of Regional Services Dr Teemu 
Ylikoski 
www.laurea.fi
2 
Regional Services & the UAS field 
Improving 
the depth 
and width 
of regional 
cooperation 
Partnership 
management 
Systematic 
cooperation 
Quality 
management 
and 
feedback
3 
finding 
adaptable 
solutions 
PERSONNEL 
NETWORK 
PROJECTS 
NEEDS 
PresentationPro 
coordination 
one-stop 
shopping 
common goals 
Regional Services
4 
A win-win-win equation 
Student 
Regional 
cooperation 
needs to 
benefit all 
parties 
Authenticity; 
Employability 
Competitive 
position in the 
educational 
Regional 
partner Laurea 
field 
Improved 
processes; new 
skills
5 
Needs and capabilities 
L 
R 
S 
uni 
Capabilities: 
L = Learning; 
R = Research; 
S = Services 
S 
I 
C 
regi 
on 
Needs: 
S = Skills; 
I = Innovation; 
C = Community 
Mode 1 to 2 
Direct relationships to regional nets 
Regional funding mechanisms 
Modified from Goddard & Chatterton 1999 
What are the 
capabilities needed 
for assessing: 
- The region’s needs 
in terms of skills 
gaps, innovation 
needs, community 
interests? 
- The Uni’s ability to 
produce learning, 
research and 
services to match 
the above needs? 
Goddard, J. B., & Chatterton, P. (1999). Regional Development Agencies and the knowledge economy: harnessing the potential of universities. Environment and Planning C, 17, 685-700.
6 
Capabilities in data acquisition: Forecasting 
regional development needs in the Uusimaa 
region 
Country 
level soc-dem 
data 
Matching 
Proxy for 
regional 
needs 
Total students / 
projects / etc 
required 
Education to 
occupation 
match: FNBE 
workforce 
demand 
forecasts by 
industry: GIER 
Workforce 
structural 
forecasts by 
industry: GIER 
Employment 
forecast: STAT 
Labor market 
exit forecast: 
GIER* 
Regional socio-dem 
trends: STAT 
Legend: GIER = 
Government 
Institute for 
Economic 
Research (VATT) 
STAT = Statistics 
Finland 
FNBE = Finnish 
National Board of 
Education (OPH) 
*future of 
forecast 
uncertain as of 
9/14 
Extrapolation 
to regional 
level 
Loosely based on the ”Mitenna” forecasting model (FNBE)
7 
Data acquisition: other perspectives 
" Towards a dynamic, future-oriented view 
" Aggregate country level data is updated infrequently 
and lags 12mths or more 
" Stiff trends do not allow for agile responses 
" In terms of emergent regional needs, primary data 
collection may be necessary 
" Primary data collection: considerations 
" Due to the diversity of the population (regional 
clusters) and actor size dispersion (SMEs), a 
potential survey faces severe complexities 
" For certain selected subgroups, other approaches 
may be available (regional forums, industry panels, 
associations), however, this will likely result in non-standardized 
data
8 
Capabilities in forecasting system 
deployment 
" Data interfaces: multiple, non-standard data 
sources; non-standard update procedures, non-standard 
update frequencies. Manual entry likely 
needed. 
" User interfaces: an open, online platform with low 
entry threshold likely needed – ensuring low 
barriers for regional public sector, private sector, 
third sector 
" User adoption rate has a positive return loop to data 
quality 
" Privacy issues should be avoidable by focusing on an 
aggregated, semi-public level in the raw data
9 
An opportunity to learn 
Best practices 
benchmarking various 
approaches 
comparison of 
current options 
New approaches 
compensating for 
missing data 
dynamic capabilities; 
towards a real-time 
view
thank you 
teemu.ylikoski@laurea.fi | twitter:@teemuy 
www.laurea.fi

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Regional needs: forecasting and targeting university actions

  • 1. Regional needs: Forecasting and targeting university actions Director of Regional Services Dr Teemu Ylikoski www.laurea.fi
  • 2. 2 Regional Services & the UAS field Improving the depth and width of regional cooperation Partnership management Systematic cooperation Quality management and feedback
  • 3. 3 finding adaptable solutions PERSONNEL NETWORK PROJECTS NEEDS PresentationPro coordination one-stop shopping common goals Regional Services
  • 4. 4 A win-win-win equation Student Regional cooperation needs to benefit all parties Authenticity; Employability Competitive position in the educational Regional partner Laurea field Improved processes; new skills
  • 5. 5 Needs and capabilities L R S uni Capabilities: L = Learning; R = Research; S = Services S I C regi on Needs: S = Skills; I = Innovation; C = Community Mode 1 to 2 Direct relationships to regional nets Regional funding mechanisms Modified from Goddard & Chatterton 1999 What are the capabilities needed for assessing: - The region’s needs in terms of skills gaps, innovation needs, community interests? - The Uni’s ability to produce learning, research and services to match the above needs? Goddard, J. B., & Chatterton, P. (1999). Regional Development Agencies and the knowledge economy: harnessing the potential of universities. Environment and Planning C, 17, 685-700.
  • 6. 6 Capabilities in data acquisition: Forecasting regional development needs in the Uusimaa region Country level soc-dem data Matching Proxy for regional needs Total students / projects / etc required Education to occupation match: FNBE workforce demand forecasts by industry: GIER Workforce structural forecasts by industry: GIER Employment forecast: STAT Labor market exit forecast: GIER* Regional socio-dem trends: STAT Legend: GIER = Government Institute for Economic Research (VATT) STAT = Statistics Finland FNBE = Finnish National Board of Education (OPH) *future of forecast uncertain as of 9/14 Extrapolation to regional level Loosely based on the ”Mitenna” forecasting model (FNBE)
  • 7. 7 Data acquisition: other perspectives " Towards a dynamic, future-oriented view " Aggregate country level data is updated infrequently and lags 12mths or more " Stiff trends do not allow for agile responses " In terms of emergent regional needs, primary data collection may be necessary " Primary data collection: considerations " Due to the diversity of the population (regional clusters) and actor size dispersion (SMEs), a potential survey faces severe complexities " For certain selected subgroups, other approaches may be available (regional forums, industry panels, associations), however, this will likely result in non-standardized data
  • 8. 8 Capabilities in forecasting system deployment " Data interfaces: multiple, non-standard data sources; non-standard update procedures, non-standard update frequencies. Manual entry likely needed. " User interfaces: an open, online platform with low entry threshold likely needed – ensuring low barriers for regional public sector, private sector, third sector " User adoption rate has a positive return loop to data quality " Privacy issues should be avoidable by focusing on an aggregated, semi-public level in the raw data
  • 9. 9 An opportunity to learn Best practices benchmarking various approaches comparison of current options New approaches compensating for missing data dynamic capabilities; towards a real-time view
  • 10. thank you teemu.ylikoski@laurea.fi | twitter:@teemuy www.laurea.fi