The document describes a regression model developed to predict percent built-up land cover in Pucallpa, Peru using normalized difference vegetation index (NDVI) values derived from Landsat imagery. Landsat and Google Earth imagery were analyzed to determine percent built-up land cover around sample points. NDVI and percent built-up land cover were then used to develop a regression model. The model was able to predict percent built-up land cover with an R-squared value of 0.776, providing planners and managers a low-cost tool for rapid urban area assessment.