SlideShare a Scribd company logo
cc: RLHyde - https://www.flickr.com/photos/36655009@N05
HEATHER WILDE, UNICORN WHISPERER
REINVENTING YOURSELF:
FINDING THAT PERFECT
USER PROFILE
#KCDC16 @heathriel @ROCeteer_inc
TITANIUM SPONSORS
Platinum Sponsors
Gold Sponsors
Early Employee at Evernote, Spirit Airlines & Others
TEDx Speaker
Coach, Mentor and Advisor for Entrepreneurial Ecosystems &
Accelerators
2016 & 2015 Mentor/Coach and Female Executive of the Year
2016 Top Writer, Quora
International Executive Coach, Advisor, Speaker, Presenter and
Author
Who Am I?
cc: Reverend Aviator - https://www.flickr.com/photos/64721494@N00
#KCDC16 @heathriel @ROCeteer_inc
cc: vetaturfumare - thanks for 2 MILLION views!!! - https://www.flickr.com/photos/10047629@N04
#KCDC16 @heathriel @ROCeteer_inc
cc: Symic - https://www.flickr.com/photos/73344134@N00
#KCDC16 @heathriel @ROCeteer_inc
cc: Ian E. Abbott - https://www.flickr.com/photos/103579181@N02
This Car RUNS
#KCDC16 @heathriel @ROCeteer_inc
That Unicorn Idea
cc: julochka - https://www.flickr.com/photos/24209378@N03
#KCDC16 @heathriel @ROCeteer_inc
You have 30 seconds…maybe.
(To get someone’s attention.)
Explain to them…
• Who you are
• What you have to offer
• What value there is in talking further
This is what’s commonly referred to as
“The Elevator Pitch”
cc: workingcapitalteam - https://www.flickr.com/photos/34840913@N08
#KCDC16 @heathriel @ROCeteer_inc
cc: carianoff - https://www.flickr.com/photos/20957859@N07
#KCDC16 @heathriel @ROCeteer_inc
You Have 160 Characters To Say it “All”
Try to say everything about your idea, business, or yourself in the
form of a tweet.
You need to gain the person’s attention
Then you need to communicate your point/topic/main MESSSAGE
quickly.
cc: blondinrikard - https://www.flickr.com/photos/44093058@N06
#KCDC16 @heathriel @ROCeteer_inc
This needs to be elementary.
cc: tnarik - https://www.flickr.com/photos/80075387@N00
#KCDC16 @heathriel @ROCeteer_inc
It needs to be understood instinctually.
cc: juhansonin - https://www.flickr.com/photos/38869431@N00
#KCDC16 @heathriel @ROCeteer_inc
cc: evantroborg3000 - https://www.flickr.com/photos/74702520@N00
#KCDC16 @heathriel @ROCeteer_inc
“Remember Everything”
#KCDC16 @heathriel @ROCeteer_inc
cc: theunquietlibrary - https://www.flickr.com/photos/8166472@N03
#KCDC16 @heathriel @ROCeteer_inc
cc: mcbill - https://www.flickr.com/photos/54049036@N00
What’s Your Passion?
#KCDC16 @heathriel @ROCeteer_inc
What is the most important thing
you want to convey?
cc: Banalities - https://www.flickr.com/photos/89127659@N00
#KCDC16 @heathriel @ROCeteer_inc
Who is the audience?
Who will read it?
How will they find it?
What do they know?
Why will they read it?
cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01
#KCDC16 @heathriel @ROCeteer_inc
3 Key Points
cc: loungerie - https://www.flickr.com/photos/97041449@N00
#KCDC16 @heathriel @ROCeteer_inc
Build the Story
cc: bdesham - https://www.flickr.com/photos/48763139@N00
#KCDC16 @heathriel @ROCeteer_inc
Get the visitor interested
Make them want more…..
cc: johnnybelmont - https://www.flickr.com/photos/19717087@N05
#KCDC16 @heathriel @ROCeteer_inc
Make it Organic
cc: John Spooner - https://www.flickr.com/photos/29809546@N00
#KCDC16 @heathriel @ROCeteer_inc
Focus
cc: Chris Smith/Out of Chicago - https://www.flickr.com/photos/65315936@N00
#KCDC16 @heathriel @ROCeteer_inc
Stand Up!
#KCDC16 @heathriel @ROCeteer_inc
cc: rogneda - https://www.flickr.com/photos/63236095@N00
#KCDC16 @heathriel @ROCeteer_inc
madsweetworld.com
cc: heanster - https://www.flickr.com/photos/24582142@N00
Questions?
@heathriel
@roceteer_inc
heather@roceteer.com
heathriel.com
roceteer.com
#KCDC16 @heathriel @ROCeteer_inc
cc: e2reneta - https://www.flickr.com/photos/44124372600@N01
#KCDC16 @heathriel @ROCeteer_inc

More Related Content

PPTX
Очередная преза о слайдах
PPTX
Gestiýn del talento humano creando una cultura de desarrollo y gestiýn del t...
PPT
Fernandez Hector Ignite Presentation
PPTX
Linkedin personal branding
PPTX
Qualities of-effective-teachers
PPTX
Come out-of-the-dark-ages
PPTX
"Call Me Trim Tab"
PPTX
CUI Engaged Learning
Очередная преза о слайдах
Gestiýn del talento humano creando una cultura de desarrollo y gestiýn del t...
Fernandez Hector Ignite Presentation
Linkedin personal branding
Qualities of-effective-teachers
Come out-of-the-dark-ages
"Call Me Trim Tab"
CUI Engaged Learning

What's hot (20)

PPSX
The Adventure of Implementing Scrum in a Corporate
PPTX
Gourmet Candy Truck Business Proposal
PPTX
New era of stakeholder engagement
PPTX
Flipping classrooms (and-teachers) in México
PPTX
How smartphones are changing our lives sandy
PPTX
Social Media Help And Training
PPTX
Creating Meaningful Learning Experiences Globally with Skype
PPTX
7 lucruri-de-facut-pana-la-30-de-ani
PPTX
What is a personal learning network & do I need one
PPTX
A Quick Guide to Reading Lists Online at IDS
PPTX
Through the open window
PDF
Mortgage Lenders: Got loans? Need Help?
PPTX
Niños felices
PPTX
Art+science of-building-great-products construkt 2014
PPTX
What is Business Model You®?
PPTX
Essay essentials - Considerations for effective university essays
PPTX
LMT Marketing - Massage Therapy Marketing - 5 Essential Pillars
PPTX
Auto estima: La Piedra Mas Preciosa dentro de MI
PPTX
TwittMobi360 - Ricercato scelto preparato per te
PPT
How to Create Perfect B2B Presentations with Haiku Deck
The Adventure of Implementing Scrum in a Corporate
Gourmet Candy Truck Business Proposal
New era of stakeholder engagement
Flipping classrooms (and-teachers) in México
How smartphones are changing our lives sandy
Social Media Help And Training
Creating Meaningful Learning Experiences Globally with Skype
7 lucruri-de-facut-pana-la-30-de-ani
What is a personal learning network & do I need one
A Quick Guide to Reading Lists Online at IDS
Through the open window
Mortgage Lenders: Got loans? Need Help?
Niños felices
Art+science of-building-great-products construkt 2014
What is Business Model You®?
Essay essentials - Considerations for effective university essays
LMT Marketing - Massage Therapy Marketing - 5 Essential Pillars
Auto estima: La Piedra Mas Preciosa dentro de MI
TwittMobi360 - Ricercato scelto preparato per te
How to Create Perfect B2B Presentations with Haiku Deck
Ad

Similar to Reinventing Yourself: Finding that Perfect User Profile (20)

PDF
Followers to Fees - Social media for Speakers
PDF
Effective Communication and Marketing to Build a Brand
PDF
How To Get People To Buy Into Your Dumb + Horrible Ideas
PDF
How To Create Marketing Content That Sells
PDF
How to Pitch Your Shareholders Like the Media (and get support for your ideas)
PPTX
Writing for social media
PDF
BV - Presentation 101
PDF
The message
PPTX
so, what's your site about? making your pitch tight
PDF
Copy that Closes
PDF
STAND UP: How to advocate for your ideas, sound like a leader, and make peopl...
PDF
Pub355W: Test Preparation & Review
PDF
This is Why No One Reads Your Newsletter
PDF
PitchToolkit
PDF
Elements of a Successful Creative Pitch [Infographic]
PDF
Let's Talk Success
PDF
SPEAKER 2.0 PRESENTATION FILE
PDF
STAND UP: How to advocate for your ideas, leave an impression, and make peopl...
PPTX
3 Stage Of Drama.pptx
PDF
CesiraNewcomb_Final Project II LinkedIn
Followers to Fees - Social media for Speakers
Effective Communication and Marketing to Build a Brand
How To Get People To Buy Into Your Dumb + Horrible Ideas
How To Create Marketing Content That Sells
How to Pitch Your Shareholders Like the Media (and get support for your ideas)
Writing for social media
BV - Presentation 101
The message
so, what's your site about? making your pitch tight
Copy that Closes
STAND UP: How to advocate for your ideas, sound like a leader, and make peopl...
Pub355W: Test Preparation & Review
This is Why No One Reads Your Newsletter
PitchToolkit
Elements of a Successful Creative Pitch [Infographic]
Let's Talk Success
SPEAKER 2.0 PRESENTATION FILE
STAND UP: How to advocate for your ideas, leave an impression, and make peopl...
3 Stage Of Drama.pptx
CesiraNewcomb_Final Project II LinkedIn
Ad

Recently uploaded (20)

PPTX
The Stock at arrangement the stock and product.pptx
PDF
L-0018048598visual cloud book for PCa-pdf.pdf
PPTX
1751884730-Visual Basic -Unitj CS B.pptx
PPTX
Surgical thesis protocol formation ppt.pptx
DOCX
How to Become a Criminal Profiler or Behavioural Analyst.docx
PPTX
A slide for students with the advantagea
PPTX
退学买新西兰毕业证(WelTec毕业证书)惠灵顿理工学院毕业证国外证书制作
PDF
Entrepreneurship PowerPoint for students
PPTX
Your Guide to a Winning Interview Aug 2025.
PDF
Josh Gao Strength to Strength Book Summary
PDF
MCQ Practice CBT OL Official Language 1.pptx.pdf
PPTX
PMP (Project Management Professional) course prepares individuals
PPTX
ESD MODULE-5hdbdhbdbdbdbbdbdbbdndbdbdbdbbdbd
PDF
Biography of Mohammad Anamul Haque Nayan
PDF
Prostaglandin E2.pdf orthoodontics op kharbanda
PDF
Understanding the Rhetorical Situation Presentation in Blue Orange Muted Il_2...
PPT
BCH3201 (Enzymes and biocatalysis)-JEB (1).ppt
PPTX
E-Commerce____Intermediate_Presentation.pptx
PPTX
chapter 3_bem.pptxKLJLKJLKJLKJKJKLJKJKJKHJH
PPT
Gsisgdkddkvdgjsjdvdbdbdbdghjkhgcvvkkfcxxfg
The Stock at arrangement the stock and product.pptx
L-0018048598visual cloud book for PCa-pdf.pdf
1751884730-Visual Basic -Unitj CS B.pptx
Surgical thesis protocol formation ppt.pptx
How to Become a Criminal Profiler or Behavioural Analyst.docx
A slide for students with the advantagea
退学买新西兰毕业证(WelTec毕业证书)惠灵顿理工学院毕业证国外证书制作
Entrepreneurship PowerPoint for students
Your Guide to a Winning Interview Aug 2025.
Josh Gao Strength to Strength Book Summary
MCQ Practice CBT OL Official Language 1.pptx.pdf
PMP (Project Management Professional) course prepares individuals
ESD MODULE-5hdbdhbdbdbdbbdbdbbdndbdbdbdbbdbd
Biography of Mohammad Anamul Haque Nayan
Prostaglandin E2.pdf orthoodontics op kharbanda
Understanding the Rhetorical Situation Presentation in Blue Orange Muted Il_2...
BCH3201 (Enzymes and biocatalysis)-JEB (1).ppt
E-Commerce____Intermediate_Presentation.pptx
chapter 3_bem.pptxKLJLKJLKJLKJKJKLJKJKJKHJH
Gsisgdkddkvdgjsjdvdbdbdbdghjkhgcvvkkfcxxfg

Reinventing Yourself: Finding that Perfect User Profile

  • 1. cc: RLHyde - https://www.flickr.com/photos/36655009@N05 HEATHER WILDE, UNICORN WHISPERER REINVENTING YOURSELF: FINDING THAT PERFECT USER PROFILE #KCDC16 @heathriel @ROCeteer_inc
  • 3. Early Employee at Evernote, Spirit Airlines & Others TEDx Speaker Coach, Mentor and Advisor for Entrepreneurial Ecosystems & Accelerators 2016 & 2015 Mentor/Coach and Female Executive of the Year 2016 Top Writer, Quora International Executive Coach, Advisor, Speaker, Presenter and Author Who Am I? cc: Reverend Aviator - https://www.flickr.com/photos/64721494@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 4. cc: vetaturfumare - thanks for 2 MILLION views!!! - https://www.flickr.com/photos/10047629@N04 #KCDC16 @heathriel @ROCeteer_inc
  • 5. cc: Symic - https://www.flickr.com/photos/73344134@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 6. cc: Ian E. Abbott - https://www.flickr.com/photos/103579181@N02 This Car RUNS #KCDC16 @heathriel @ROCeteer_inc
  • 7. That Unicorn Idea cc: julochka - https://www.flickr.com/photos/24209378@N03 #KCDC16 @heathriel @ROCeteer_inc
  • 8. You have 30 seconds…maybe. (To get someone’s attention.) Explain to them… • Who you are • What you have to offer • What value there is in talking further This is what’s commonly referred to as “The Elevator Pitch” cc: workingcapitalteam - https://www.flickr.com/photos/34840913@N08 #KCDC16 @heathriel @ROCeteer_inc
  • 9. cc: carianoff - https://www.flickr.com/photos/20957859@N07 #KCDC16 @heathriel @ROCeteer_inc You Have 160 Characters To Say it “All”
  • 10. Try to say everything about your idea, business, or yourself in the form of a tweet. You need to gain the person’s attention Then you need to communicate your point/topic/main MESSSAGE quickly. cc: blondinrikard - https://www.flickr.com/photos/44093058@N06 #KCDC16 @heathriel @ROCeteer_inc
  • 11. This needs to be elementary. cc: tnarik - https://www.flickr.com/photos/80075387@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 12. It needs to be understood instinctually. cc: juhansonin - https://www.flickr.com/photos/38869431@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 13. cc: evantroborg3000 - https://www.flickr.com/photos/74702520@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 15. cc: theunquietlibrary - https://www.flickr.com/photos/8166472@N03 #KCDC16 @heathriel @ROCeteer_inc
  • 16. cc: mcbill - https://www.flickr.com/photos/54049036@N00 What’s Your Passion? #KCDC16 @heathriel @ROCeteer_inc
  • 17. What is the most important thing you want to convey? cc: Banalities - https://www.flickr.com/photos/89127659@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 18. Who is the audience? Who will read it? How will they find it? What do they know? Why will they read it? cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01 #KCDC16 @heathriel @ROCeteer_inc
  • 19. 3 Key Points cc: loungerie - https://www.flickr.com/photos/97041449@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 20. Build the Story cc: bdesham - https://www.flickr.com/photos/48763139@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 21. Get the visitor interested Make them want more….. cc: johnnybelmont - https://www.flickr.com/photos/19717087@N05 #KCDC16 @heathriel @ROCeteer_inc
  • 22. Make it Organic cc: John Spooner - https://www.flickr.com/photos/29809546@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 23. Focus cc: Chris Smith/Out of Chicago - https://www.flickr.com/photos/65315936@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 25. cc: rogneda - https://www.flickr.com/photos/63236095@N00 #KCDC16 @heathriel @ROCeteer_inc
  • 26. madsweetworld.com cc: heanster - https://www.flickr.com/photos/24582142@N00 Questions? @heathriel @roceteer_inc heather@roceteer.com heathriel.com roceteer.com #KCDC16 @heathriel @ROCeteer_inc
  • 27. cc: e2reneta - https://www.flickr.com/photos/44124372600@N01 #KCDC16 @heathriel @ROCeteer_inc

Editor's Notes

  • #4: 6/24/2016
  • #9: 6/24/2016
  • #19: 9 out of 10 applicants have never submitted a single patch to a single open source project. Even updating broken documentation puts you into an upper echelon of developer. It shows that you are familiar enough with some open source package to know what's wrong, you care enough to submit a patch, and the maintainers of that package think your work is good enough to be included. As a generalization, it shows that you take the initiative to leave dirty things better than you found them.
  • #20: Proven culture-focused leader looking for her next team of clever, quirky people to build exciting, innovative projects.
  • #24: Developers that tweet about drinking and going to see movies all the time tend to make mediocre hires. A tweet stream where every 3rd message is about technology points towards the kind of rabid junkyard dog developer that cares about his craft and relentlessly pursues solutions.