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Relational design and the
contradiction of oppression
Frederick van Amstel @fredvanamstel
Industrial Design Academic Department
UTFPR, Brasil
fredvanamstel.com
What can we do with relational
design against oppression and in
favor of the liberation of the
oppressed?
Static object
Performatic
object
Graphic Design
Industrial Design
Interaction Design
Experience Design
Relational Design means losing the object to gain the field.
1937-2021
1987
information
experience
interaction
relation
seconds
hours
months
years
lasts
lasts
lasts
lasts
Relational Design implies a temporal expansion of the
design field towards long-term projects.
a RELATION between things
a thing… another thing…
Multilateral relations between humans and things.
Unilateral relations shaped by centralizing patterns
User-centered design reproduces centralizing patterns of
anthropocentrism, capitalism, colonialism, sexism, whiteness,
and more.
Centralizing patterns accumulate tensions between opposing
forces in space, harboring contradictions of space.
Centralization
Homogenization Marginalization
Differentiation
Contradictions of space originate from contradictions of body
≠
Oppressor
Historically privileged
social groups
Oppressed
Historically
underprivileged social
groups
underestimation
exclusion
dehumanization
reaction
resistance
conscientization
The contradiction of oppression is ontological and aesthetic.
aesthetic
interactions
Aesthetic interactions promoted by the design of the oppressor.
Is it possible to promote
liberating aesthetic interactions
by design?
The Design & Oppression network was founded in 2020 to
stimulate liberating aesthetic interactions in the design field.
The network organizes debates about
authors who fought against oppression.
1. First liberating interaction:
to see myself as an oppressed.
Theater-Forum about the precariousness of designer work
presented to USP students (2020).
Artificial Intelligence
that distributes client
demands through the
digital work platform
Precarious designer
working for a digital
platform
Precarious
designer who
sees himself as
an entrepreneur
2. Second liberating interaction:
to see myself as an oppressor.
The Rainbow of Desire workshop to examine the oppressors that
live inside us, the cops in our heads (2021).
3. Third liberating interaction:
subvert your privileges and
share them with the fight for
liberation.
Books with concrete stories of oppression written and designed by
UTFPR students.
S a
S a
Cab ça d
Cab ça d
Ba a a
Ba a a
RELA OS REAIS
FALA O
!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!
Lorem ipsum
!"#$#
A an a u n n u fala
Opressão
CRISTIANARA SILVA
MAIKON BELEMER
Arthur Correa
Giovanna Possas
Leticia Floriani
Kaiara Batista
Manual
ANT
MACHISTA
I
I
1
1
NO
Bruna Moreira Miquelão
Giulia Goldoni Gieler
Isabela Braun da Silveira
Nataly Milena Pivovar
CONFESSIONÁRIO
RELATOS DE CASA
Organiza ão:
Ana Carolina Miranda
Anna Luiza Chaves
Beatriz Hamilko
Helena Godoy
O LI
DO
O IM
... there are more steps, but on
this path of relational design,
as the poet Antonio Machado
would say, "there is no path,
the path is made by walking."
Thanks!
Frederick van Amstel @fredvanamstel
Industrial Design Academic Department
UTFPR, Brasil
fredvanamstel.com

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Relational design and the contradiction of oppression