Reliance Communication Sip presentation
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This document summarizes a presentation on Reliance Communication's market potential for telecom services in corporate regions of Pune, India. A study was conducted through surveys of 120 corporate customers across various areas of Pune. The findings showed that Vodafone and Airtel were the dominant players for voice, while Reliance, Vodafone and Tata dominated the data market. Recommendations included improving connectivity, resolving billing issues, enhancing after-sales service and focusing on regular corporate activities to understand customer pain points.
Reliance Communication Sip presentation
- 1. SIP Presentation on Reliance Communication Presented By:-Vikas Kumar Sharma Marketing-II DM13B49 DM13M94
- 2. Introduction to topic Topic:-Study of Market Potential for Telecom Service Provider in Corporates, Pune region Areas:- • Hinjewadi • Baner • Tathwade • Wagholi • Sanswadi Study was conducted using structured Questionnaire with Sample size 120 corporate customers across Pune.
- 3. Sector Details • India is the world’s second-largest telecommunications market, with 898.02 million subscribers as of March 2013. • Wireless and wire line revenue increased at a compounded annual growth rate (CAGR) of 10.4 per cent to reach US$ 39.1 billion over FY06–13 TRAI:- • TRAI (Telecommunication Regulatory Authority of India) was set up in 1997 by the government of India. The Telecommunication Regulatory Authority of India acts as an independent regulator of the business of telecommunications in the country. • TRAI consists of a chairperson, 2 whole time members, and 2 part time members. The chairperson of Telecommunication Regulatory Authority of India is Mr. Rahul Khullar. Source:- TRAI official Website
- 4. Maharashtra Circle Source:- Company Resource
- 5. Anil Dhirubhai Ambani Group Source:-www.relianceada.com
- 6. Competitor Analysis Source:- TRAI Annual Report 2014
- 7. Reliance Communication Reliance Communications Ltd. Type Public company Traded as NSE: RCOM BSE: 532712 Industry Telecommunications Founded 2004 Founder(s) Anil Ambani Headquarters Mumbai, India Area served India Key people Anil Ambani (President) Vinod Sawhny (CEO) Revenue 218 billion (US$3.6 billion)(2013) Net income 6.72 billion (US$110 million)(2013) Total assets 902 billion (US$15 billion)(2013) Employees 18,070 (2013) Parent Reliance Group Subsidiaries Reliance Globalcom Limited Reliance Big TV Limited Website www.rcom.co.in Source:-TRAI official Website
- 9. Department • CWG:- CWG stands for Corporate Wireless Group. They can handle or manage the corporate clients for wireless products. In this group they can give customize plan to the corporate they customize according to category wise. • A Category – Minimum turnover 500Cr. – Minimum employee 500 – All Multi-National Companies (MNC) • B Category Turnover minimum 100Cr and less than 500Cr. • C Category Turnover less than 100Cr. Source:-Company resource
- 10. Plans are based on 3 components:- • COCP: - COCP stand for Company Own Company Paid in this component the owner is company but user is employee. All bills are paid by the company. • EOEP: - EOEP stand for Employee Own Employee Paid in this component the owner is employee and user is also employee. All bills are paid by the Employee. • EOCP: - EOCP stand for Employee Own Company Paid in this component the owner is employee and user is also employee but bills are payable by company. Source:-Company Resource
- 11. RESEARCH METHODOLOGY Research Objective • The study is titled “Study of Market Potential for Telecom Service Provider in Corporates, Pune Region”. The research is aimed to know about the uses of telecom product – Voice & Data (wireless) by enterprises in Hinjewadi, Baner, Wagholi, Sanswadi and Tathawade region of Pune. Data Collection Survey Method • Data are usually collected through the use of questionnaires. The data is collected by mean of simple survey done in the Corporate Customers.
- 12. Over All Dominating Players Voice & Data 25 20 15 10 5 0 Over All Dominating Players in Voice Hinjewadi Wagholi Sanaswadi Tathawade Baner Reliance Vodafone Airtel Tata Docomo Idea 20 15 10 5 0 Overall Dominating Players in Data card Hinjewadi Wagholi Sanaswadi Tathawade Baner Reliance Vodafone Tata Photon Idea Tata Docomo Broad Band Connection Airtel Source:- Own Survey Result
- 13. Area Wise Dominating Player Voice and Data • Hinjewadi Area Voice Data No. of companies Reliance 7% Vodafone 50% Airtel 28% Tata Docomo Idea 11% 4% Reliance 40% No. Of Users Vodafone 13% Tata Photon 27% Broad Band Connecation 6% Airtel 7% Idea 7%
- 14. Baner Area Voice Data Reliance 36% Vodafone 28% Airtel 29% Idea 7% No .of Users Reliance 35% Vodafone 6% No .of Users Idea 6% Tata Photon 18% Tata Docomo 29% Broad Band Connecation 6%
- 15. Tathawade Area Voice Data No of Companies use Reliance 14% Vodafone 50% Idea 29% Airtel 7% Reliance 29% No. Of companies Tata Docomo 14% Idea 22% Tata Photon 14% Broad Band Connection 21%
- 16. Wagholi Area Voice Data Reliance 5% Vodafone 36% Tata Docomo Idea 36% 9% No. Of Users Airtel 14% Reliance 13% Vodafone 4% Tata Photon 26% Idea 9% Broad Band Connection 31% Tata Docomo 17% No. of Users
- 17. Sanaswadi Area Voice Data Reliance 21% Vodafone 14% No Of users Idea 36% Airtel 25% Tata Docomo 4% Reliance 19% Vodafone 12% Idea 19% Tata Photon 19% Tata Docomo 4% Broad Band 27% No . Of Users
- 18. Sector Wise Dominating Player Voice&Data 25 20 15 10 5 0 Overall Dominating Players in Voice (Sector Wise) IT Manufacturing Services Reliance Vodafone 25 20 15 10 5 0 Sector Wise Dominating Players in Data Card IT Manufacturing Services Reliance Vodafone Tata Photon Idea Tata Docomo Lan/others Airtel
- 19. Factors 13% 48% 39% A cat. Price Network Service and After Sales Service 36% 40% 24% B Cat. Price Network Service and After Sales Service
- 20. Observations • Strong scheme for postpaid plans. • The schemes of Reliance are better in comparison to others. • Reliance CDMA has wider network reach. • Better internet plans compare to others. • Better roaming plans. • Reliance Communication have strong customer segment in corporates. • Lacking in promotional activity. • Billing problem • Other competitor’s know what their customers need and they provide them accordingly. • After sales service is not so good for Reliance Communication.
- 21. Findings:- • Quality of the service provided plays an important role in keeping the existing customers and to bring new customers. • In most of the organization, internet plays an important role in the day to day activities. • Most of the organization prefers broadband connection over other type of connection because of speed and other compatibility of service. • A number of organizations Preferred Vodafone because of the quality of service provided and also for the network they provide for voice.
- 22. Cont… • Many customers have rated the speed of the data transmission is very good. Some customers had complaints regarding the network of Reliance Communication. • After sales service plays essential part of customer satisfaction. • Reliance Communication has good response from corporate in data cards CDMA service.
- 23. Learning:- • Understand various Plans as well as competitors plans • Understand competition in telecom sector. • Understand real problem faced by the customers. • Meeting different people in various segment, interviewing with corporate and actual user helped me to learn the basics of the Basic requirement. • During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunity and threats.
- 24. Recommendations:- • The company should improve its connectivity problem as early as possible. • Company should focus on resolving the billing related issues • Should focus on online payment for corporates and also for individual customers as this would lead to satisfaction within consumers. • The company should strive hard to keep its after sales services best as now the customer have increased largely. • Should focus on regular activities in corporate in order to understand the pain areas of the actual users.
- 25. Conclusion:- The study investigates the major reasons behind the cancellation of services by the customers. The major findings are:- • The customers are dissatisfied with service provider because of the poor after sales services, network issues • The main reasons for cancellation of the services were:- coverage problem, customer’s service, billing complaints shows the negative impression to the company.
- 26. Cont… • Idea and Airtel etc. are the major competitors of Reliance Communication and they are providing the quality services which Reliance is lacking to provide and these services are the major needs of the Corporates. • This will give an insight into the customer problems, they have to settle at the earliest, which will help to expand its market and improve the image.